Editing Moosehead Breweries (section)

{{Short description|Canada's oldest independent brewery}}
{{Use mdy dates|date=April 2012}}
{{More citations needed|date=June 2010}}
{{Infobox company
| name             =  Moosehead Breweries Limited
| logo             = [[File:Moosehead.jpg]]
| type             =
| predecessor      =
| successor        =
| foundation       = [[List of Oldest Breweries of Canada|1867]]
| founder          = [[Susannah Oland]] and family
| defunct          =
| location_city    = [[Saint John, New Brunswick]]
| location_country = Canada
| locations        =
| area_served      =
| key_people       =
| industry         = Alcoholic beverage
| products         = Beer
| production       =
| revenue          =
| owner            = Oland family
| num_employees    =
| parent           =
| divisions        =
| subsid           =
| homepage         =  [http://www.moosehead.ca/ www.moosehead.ca]
| footnotes        =
}}
[[File:MooseheadTruck.jpg|thumb|Moosehead truck]]
'''Moosehead Breweries Limited''' is [[List of Oldest Breweries of Canada|Canada's oldest]] independent [[brewery]], located in [[Saint John, New Brunswick]]. The brewery was founded in 1867 and is still privately owned and operated by the Oland family.<ref>{{cite web |url=https://www.ibisworld.ca/gosample.aspx?cid=124&rtid=101 |title=IBIS World Industry Report 31212CA Breweries in Canada |last=Petrillo |first=Nick |date=August 2016 |website=IBIS World |publisher=IBIS |access-date=31 January 2017 |quote=}}</ref> The company is now in the sixth generation of family ownership.

In 2003, Moosehead Lager won a Gold award at the [[World Beer Cup]], and earned another at [[Monde Selection]] in 2005.<ref>{{cite web |url=http://moosehead.ca/our-history/ |title=History - Once Upon A Moose |author=<!--Staff writer(s); no by-line.--> |date=2016 |website=Moosehead |access-date=15 January 2017}}</ref>  In 2015, Moosehead won a single Gold award in the Canadian Brewing Awards where most of the winners are craft beers. In 2016, two of the company's products won a Gold and a Silver award, respectively.<ref>{{cite web |url=http://www.momandhops.ca/winners-announced-2016-canadian-brewing-awards/ |title=Winners announced for 2016 Canadian Brewing Awards |author=The Province<!--Staff writer(s); no by-line.--> |date=29 May 2016 |website=OBN |access-date=16 January 2017}}</ref>

This company had an estimated four percent share of the Canadian domestic market in 2018.<ref name="Branding">{{cite web|title=Moosehead aligns its brands The beer co. has repackaged its four product lines to create more consistent branding|date=April 24, 2018 |url=http://strategyonline.ca/2018/04/24/moosehead-aligns-its-brands/|publisher=Strategy Online|quote=The beer co. has repackaged its four product lines to create more consistent branding.}}</ref> Since all major competitors are owned by multi-nationals, Moosehead is now the largest fully Canadian-owned brewer. This is a private company that is not required to release financial information, but the IBISWorld Industry Report on Breweries in Canada stated the company was expected to generate $263.8 million in revenue over 2016.<ref>{{cite web |url=https://www.ibisworld.ca/gosample.aspx?cid=124&rtid=101 |title=IBISWorld Industry Report 31212CA - Breweries in Canada pdf file |author=<!--Staff writer(s); no by-line.--> |date=August 2016 |website=IBISWorld |access-date=21 January 2017 |quote=privately owned and operated by the Oland family since its inception, and therefore does not publicly disclose its financial information}}</ref>