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Morris Motors
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{{Short description|British automotive company}} {{see also|Morris Commercial Cars|MG Cars}} {{Use dmy dates|date=February 2015}} {{Infobox company | name = Morris Motors Limited | logo = [[Image:Morris Motors badge.png|125px]] | fate = Individual identity retained until 1968<br />Ownership merged with Austin in 1952 as subsidiaries of [[British Motor Corporation|The British Motor Corporation Limited]] | successor = [[British Motor Corporation|The British Motor Corporation Limited]] | foundation = 1912 W.R.M. Motors<br />1919 renamed as Morris Motors | founder= [[William Morris, 1st Viscount Nuffield|William Richard Morris]] | defunct = brand name used until 1984 | location = [[Cowley, Oxford|Cowley]], [[Oxford]], [[Oxfordshire]], later [[Longbridge]] [[England]], UK | industry = [[Automobile|Automotive]] | key_people = [[Frank George Woollard]]<br />[[Leonard Lord]] | products = motor cars | num_employees = <!--peak number of employees--> | parent = <!--former parent companies, if any--> | subsid = [[Morris Commercial Cars|Morris Commercial Cars Limited]],<br />[[Nuffield Acceptances Limited]],<br />[[British Motor Corporation (Australia)|Nuffield (Australia) Limited]],<br />[[Nuffield Exports Limited]],<br />[[Nuffield Mechanisation and Aero|Nuffield Mechanizations Limited]]<br />[[Washwood Heath#The Ward End Works|Nuffield Metal Products Limited]],<br />[[Nuffield Press|The Nuffield Press Limited]],<br />[[Nuffield tools and gauges|Nuffield Tools and Gauges Limited]],<br />[[Riley (automobile)|Riley (Coventry) Limited]],<br />[[Riley (automobile)|Riley Motors Limited]],<br />[[MG (car)|The M.G. Car Company Limited]],<br />[[SU carburetter|The S.U. Carburetter Company Limited]],<br />[[Wolseley Motors|Wolseley Motors Limited]]}} {{Infobox Brand |logo = |name = Morris marque |image = |type = Automotive |currentowner = [[Shanghai Automotive Industry Corporation|SAIC]] |discontinued = 1984 |related = |previousowners = [[William Morris, 1st Viscount Nuffield|W. R. Morris]] (1912β1952)<br/>[[British Motor Corporation|BMC]] (1952β1968)<br/>[[British Leyland]] (1968β1986)<br/>[[Rover Group]] (1986β1988)<br/>[[British Aerospace|BAe]] (1988β1994)<br/>[[BMW]] (1994β2000)<br/>[[MG Rover Group]] (2000β2005)<br/>[[Nanjing Automobile (Group) Corporation|NAC]] (2005β2007) |trademarkregistrations= |website= }} '''Morris Motors Limited''' was a British privately owned [[motor vehicle]] manufacturing company formed in 1919 to take over the assets of [[William Morris, 1st Viscount Nuffield|William Morris]]'s WRM Motors Limited and continue production of the same vehicles. By 1926 its production represented 42 per cent of British car manufactureβa remarkable expansion rate attributed to William Morris's practice of buying in major as well as minor components and assembling them in his own factory. Although it merged with [[Austin Motor Company]] to form the [[British Motor Corporation]]<ref group=note>... although nearly twenty-five years had elapsed since the BMC merger, not even Austin and Morris, the two volume car manufacturers that formed the core of the original merger, had integrated to a significant degree. Stokes illustrated the immensity of the problem presented by the merger in 1968 by referring to the former Austin and Morris companies having been 'scarcely on speaking terms'. Sixteen years after the formation of BMC, like the other former Nuffield companies and Jaguar, each possessed different management systems, approaches and methods, and like the other companies in the group they were 'running on their own'. H. C. Reports, ''Accounts and Papers, XXV, Fourteenth Report of the Expenditure Committee,'' Minutes of Evidence (1974β75), Vol. II, q. 2171 quoted in ''Historical foundations of Corporate culture: British Leyland, its predecessors and Ford''. Roy Church. ''Business history and business culture''. Edited by [[Andrew Godley]], Oliver M. Westall, Manchester University Press, 1996</ref> in 1952, the Morris name remained in use until 1984, when the by-then [[Austin Rover Group]] decided to concentrate on the more popular Austin brand as well as expanding the more upmarket Rover brand. Until 2014, [[Morris Oxford]] vehicles (based on the 1954-59 Oxford) were manufactured with periodic enhancements in India by [[Hindustan Motors]], and sold well there, even being imported to Britain in small numbers during the 1990s. Part of Morris's manufacturing complex at Cowley, Oxford is now [[BMW Group]]'s [[Plant Oxford]], factory of the [[Mini (marque)|MINI]] marque since its launch in 2001. The Morris trademark is currently owned by the China-based automotive company [[Shanghai Automotive Industry Corporation|SAIC]] after being transferred from bankrupt subsidiary [[Nanjing Automobile (Group) Corporation|Nanjing Automotive]]. The Morris Commercial JE, an electric van with a 1940s design, was unveiled in November 2019 ahead of a planned launch in 2021 under the re-launched [[Morris Commercial Cars|Morris Commercial]] marque, well over 30 years after the Morris brand had disappeared.<ref>{{cite web |last1=Rendell |first1=Julian |title=Morris Commercial revived with 1940s-style electric van |url=https://www.autocar.co.uk/car-news/new-cars/morris-commercial-revived-1940s-style-electric-van |website=Autocar |date=13 November 2019}}</ref>
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