Editing Myspace (section)

{{short description |Social networking website}}
{{Use mdy dates|date=January 2019}}
{{Infobox website
| name = Myspace LLC
| logo = [[File:Myspacelogo2013.svg|240px|class=skin-invert]]
| logo_size = 240px
| screenshot =
| screenshot_size = 300px
| caption = Screenshot of Myspace in 2024, depicting a homepage unchanged since early 2022
| website_type = [[Social networking service]]
| company_type = [[Subsidiary]]
| founded = {{Start date and age|2003|8|1}}
| location = United States
| area_served = Worldwide
| founder = {{Plainlist|
* [[Chris DeWolfe]]
* [[Tom Anderson]]
* Jon Hart
}}
| key_people = {{Plainlist|
* Tim Vanderhook {{small|(CEO)}}
* Chris Vanderhook {{small|(COO)}}
}}
| revenue = 
| owner = Viant Technology LLC
| employees = 150 (2018)<ref name="stats">{{cite web |title=Myspace stats |url=https://expandedramblings.com/index.php/myspace-stats-then-now/ |website=expanding ramblings |date=October 6, 2013 |access-date=December 24, 2018 |archive-date=December 24, 2018 |archive-url=https://web.archive.org/web/20181224074203/https://expandedramblings.com/index.php/myspace-stats-then-now/ |url-status=live }}</ref>
| url = {{URL|https://myspace.com}}
| registration = Required
| language = [[#International|14 languages]]
| launched = {{Start date and age|2003|8|1}}
| current_status = Active
}}

'''Myspace''' (formerly stylized as '''MySpace'''; also '''myspace'''; and sometimes '''my␣''', with an elongated [[Whitespace character#Substitute images|open box symbol]]) is a [[social networking service]] based in the United States. Launched on August 1, 2003, it was the first social network to reach a global audience and had a significant influence on technology, pop culture and music.<ref>{{cite web|last=Molloy|first=Fran|url=http://www.abc.net.au/science/articles/2008/03/27/2199691.htm|title=Internet connectivity " Science Features (ABC Science)|publisher=Abc.net.au|date=March 27, 2008|access-date=October 19, 2012|archive-date=November 26, 2020|archive-url=https://web.archive.org/web/20201126035404/http://www.abc.net.au/science/articles/2008/03/27/2199691.htm|url-status=live}}</ref> It also played a critical role in the early growth of companies like [[YouTube]]<ref>{{Cite web|title=MySpace: We'll Crush YouTube|url=https://mashable.com/2006/09/13/myspace-well-crush-youtube/|last=Cashmore|first=Pete|website=[[Mashable]]|date=September 13, 2006|language=en|access-date=2020-05-25|archive-date=August 4, 2020|archive-url=https://web.archive.org/web/20200804052750/https://mashable.com/2006/09/13/myspace-well-crush-youtube/|url-status=live}}</ref> and created a developer platform that launched companies such as  [[Zynga]], [[RockYou]], and [[Photobucket]], among others, to success.<ref>{{cite web|url=https://venturebeat.com/2009/07/24/myspace-is-a-big-gaming-platform-but-it-hopes-to-be-more-of-one/|title=MySpace is a big gaming platform but it hopes to be more of one|publisher=[[VentureBeat]]|date=July 24, 2009|access-date=October 19, 2012|archive-date=September 21, 2020|archive-url=https://web.archive.org/web/20200921010054/https://venturebeat.com/2009/07/24/myspace-is-a-big-gaming-platform-but-it-hopes-to-be-more-of-one/|url-status=live}}</ref> From 2005 to 2009, Myspace was the largest social networking site in the world.<ref name="ft.com">{{Cite news|title=The rise and fall of MySpace {{!}} Financial Times|url=https://www.ft.com/content/fd9ffd9c-dee5-11de-adff-00144feab49a|newspaper=[[Financial Times]]|date=December 4, 2009|access-date=2020-05-25|archive-date=November 11, 2020|archive-url=https://web.archive.org/web/20201111233956/https://www.ft.com/content/fd9ffd9c-dee5-11de-adff-00144feab49a|url-status=live}}</ref><ref>{{Cite web|title=These are 13 of the most popular social networks a decade ago that have died or faded into obscurity|url=https://www.businessinsider.com/aim-myspace-club-penguin-social-apps-popular-2010-decade-2019-11|publisher=[[Business Insider]]|date=December 23, 2019|access-date=2022-10-15|archive-date=October 15, 2022|archive-url=https://web.archive.org/web/20221015142401/https://www.businessinsider.com/aim-myspace-club-penguin-social-apps-popular-2010-decade-2019-11|url-status=live}}</ref>

In July 2005, Myspace was acquired by [[News Corporation]] for $580 million;<ref>{{cite web|url=http://www.newscorp.com/news/news_251.html|title=News Corporation|publisher=Newscorp.com|access-date=October 23, 2011|archive-date=January 13, 2013|archive-url=https://web.archive.org/web/20130113204630/http://www.newscorp.com/news/news_251.html|url-status=dead}}</ref> in June 2006, it surpassed [[Yahoo]] and [[Google]] to become the most visited website in the United States.<ref>{{cite web|url=https://www.cnet.com/news/googles-antisocial-downside/|title=Google's antisocial downside|publisher=CNET News|access-date=June 11, 2020|archive-date=August 13, 2020|archive-url=https://web.archive.org/web/20200813174318/https://www.cnet.com/news/googles-antisocial-downside/|url-status=live}}</ref><ref>{{cite web|author=Pete Cashmore|url=http://mashable.com/2006/07/11/myspace-americas-number-one/|title=MySpace, America's Number One|publisher=Mashable.com|date=July 11, 2006|access-date=July 24, 2010|archive-date=May 25, 2010|archive-url=https://web.archive.org/web/20100525153710/http://mashable.com/2006/07/11/myspace-americas-number-one/|url-status=live}}</ref> During the 2008 fiscal year, it generated $800 million in revenue.<ref>{{cite web|last=Dignan|first=Larry|url=https://www.zdnet.com/article/fox-interactive-turns-annual-profit-myspace-revenue-to-top-800-million-in-fiscal-2008/|title=Fox Interactive turns annual profit; MySpace revenue to top $800 million in fiscal 2008|publisher=ZDNet|date=August 8, 2007|access-date=October 19, 2012|archive-date=January 3, 2013|archive-url=https://web.archive.org/web/20130103043624/http://www.zdnet.com/blog/btl/fox-interactive-turns-annual-profit-myspace-revenue-to-top-800-million-in-fiscal-2008/5899|url-status=live}}</ref> At its peak in April 2008, Myspace had 115 million monthly visitors; by that time, the recently emergent [[Facebook]] had about the same number of visitors, but somewhat more global users than MySpace.<ref name="lifewire">{{cite web |title=Is Myspace Dead or Does It Still Exist? |first=Elise |last=Moreau |date=2022-01-21 |orig-date=2021-02-24 |work=[[Lifewire]] |url=https://www.lifewire.com/is-myspace-dead-3486012 |access-date= |archive-url=https://web.archive.org/web/20230605040608/https://www.lifewire.com/is-myspace-dead-3486012 |archive-date=2023-06-05 |url-status=live}}</ref> In May 2009, Facebook surpassed Myspace in its number of unique U.S. visitors.<ref name="Albanesius">{{cite news|last=Albanesius|first=Chloe|url=https://www.pcmag.com/archive/more-americans-go-to-facebook-than-myspace-241432|title=More Americans Go To Facebook Than MySpace|publisher=PCMag.com|date=June 16, 2009|access-date=June 11, 2020|archive-date=August 14, 2020|archive-url=https://web.archive.org/web/20200814231303/https://www.pcmag.com/archive/more-americans-go-to-facebook-than-myspace-241432|url-status=live}}</ref> Since then, the number of Myspace users has declined steadily despite several redesigns.<ref name="bw-20110622" /> As of 2019, Myspace had seven million monthly visitors.<ref name="lifewire"/><ref name="stats"/>

In June 2009, Myspace employed approximately 1,600 people.<ref name="online.wsj.com">{{cite news|last=Vascellaro|first=Jessica E.|url=https://www.wsj.com/articles/SB10001424052702304584004576415932273770852|title=News Corp. Selling Myspace to Specific Media|work=The Wall Street Journal|date=June 30, 2011|access-date=October 23, 2011|url-access=subscription|archive-date=November 12, 2020|archive-url=https://web.archive.org/web/20201112230856/https://www.wsj.com/articles/SB10001424052702304584004576415932273770852|url-status=live}}</ref><ref>{{cite web|url=https://techcrunch.com/2009/06/16/myspace-executes-30-staff-reduction-today/|title=MySpace Executes 30% Staff Reduction Today|publisher=TechCrunch|date=June 16, 2009|access-date=October 23, 2011|archive-date=September 21, 2020|archive-url=https://web.archive.org/web/20200921040605/https://techcrunch.com/2009/06/16/myspace-executes-30-staff-reduction-today/|url-status=live}}</ref> In June 2010, Specific Media Group and [[Justin Timberlake]] jointly purchased the company for approximately $35 million.<ref>Fixmer, Andy, [http://www.businessweek.com/news/2011-06-29/news-corp-calls-quits-on-myspace-with-specific-media-sale.html "News Corp. Calls Quits on Myspace With Specific Media Sale"] {{Webarchive|url=https://web.archive.org/web/20110701104739/http://www.businessweek.com/news/2011-06-29/news-corp-calls-quits-on-myspace-with-specific-media-sale.html |date=July 1, 2011 }}, ''Business Week'', June 29, 2011</ref> On February 11, 2016, it was announced that Myspace and its parent company had been purchased by [[Time Inc.]] for $87 million.<ref name="variety.com">{{cite web|url=https://variety.com/2016/digital/news/time-inc-myspace-viant-1201703860/|title=Time Inc. Buys Myspace Parent Company Viant|first=Todd|last=Spangler|date=February 11, 2016|access-date=December 28, 2017|archive-date=November 11, 2020|archive-url=https://web.archive.org/web/20201111211738/https://variety.com/2016/digital/news/time-inc-myspace-viant-1201703860/|url-status=live}}</ref><ref>{{cite web|url=https://variety.com/2016/digital/news/time-inc-myspace-viant-1201703860/|title=Time Inc. Buys Myspace Parent Company Viant|last=Spangler|first=Todd|work=[[Variety (magazine)|Variety]]|date=February 11, 2016|access-date=September 30, 2016|archive-date=November 11, 2020|archive-url=https://web.archive.org/web/20201111211738/https://variety.com/2016/digital/news/time-inc-myspace-viant-1201703860/|url-status=live}}</ref> On January 31, 2018, Time Inc. was in turn purchased by [[Meredith Corporation]],<ref name=":0">{{cite news |url=https://www.nytimes.com/2019/03/19/business/myspace-user-data.html |title=Myspace, Once the King of Social Networks, Lost Years of Data From Its Heyday |first=Niraj |last=Chokshi |date=March 19, 2019 |work=The New York Times |access-date=June 18, 2019 |url-access=limited |archive-date=December 8, 2020 |archive-url=https://web.archive.org/web/20201208080417/https://www.nytimes.com/2019/03/19/business/myspace-user-data.html |url-status=live }}</ref> and later that year, on November 4, 2019, Meredith spun off Myspace and its original holding company (Viant Technology Holding Inc.) and sold it to Viant Technology LLC.<ref>{{Cite web|url=https://meredith.mediaroom.com/2019-11-04-Meredith-Corporation-Sells-Equity-Stake-In-Viant-Technology-Holding-Inc|title=Meredith Corporation Sells Equity Stake in Viant Technology Holding Inc|access-date=January 20, 2022|archive-date=January 20, 2022|archive-url=https://web.archive.org/web/20220120020125/https://meredith.mediaroom.com/2019-11-04-Meredith-Corporation-Sells-Equity-Stake-In-Viant-Technology-Holding-Inc|url-status=live}}</ref>