Editing Negative option billing (section)

{{Short description|Business practice}}
'''Negative option billing''' is a [[business]] practice in which customers are given goods or services that were not previously ordered, and must either continue to pay for the service or specifically decline it in advance of billing.<ref>[http://www.fcc.gov/Bureaus/Cable/Orders/1996_TXT/da961237.txt FCC Memorandum opinion and order, 1996] "Negative option billing is the practice of giving customers a service that was not previously provided and then charging them for the service unless they specifically decline it."</ref>

This is, for example, the model on which [[mail order]] services, such as [[Columbia House]],<ref>{{cite web|url=http://www.columbiahouse.com/how-it-works |title=Columbia House – How It Works |publisher=Columbiahouse.com |date= |accessdate=2015-03-11 | quote = If you want the Director's Selection, just sit back and relax – we'll send it to you automatically }}</ref> and other [[Book sales club|book clubs]] are structured.