Editing Nivea (section)

{{Short description|German personal care brand that specializes in skin and body care}}
{{Other uses|Nivea (disambiguation)}}
{{Prose|date=November 2022}}
{{Infobox brand
| image                  = NIVEA logo 2021.svg
| image_size             = 160px
| name                   = Nivea 
| caption                = Logo used since 2021, a mix of 1934 and 2011.
| type                   = [[Skin]] and [[Human body|body]] care
| currentowner           = [[Beiersdorf|Beiersdorf AG]]
| origin                 = [[Germany]]
| introduced             = 1911 (as Nivea)
| related                = {{Bulleted list|[[Eucerin]]|[[Aquaphor]]|[[Labello]]||[[Coppertone]]|[[Garnier]]|}}
| markets                = Worldwide
| website                = {{URL|https://www.nivea.com/|nivea.com}}
}}

'''Nivea''' ({{IPA|de|niˈveːa|-|De-Nivea.ogg}},<ref>{{cite book |last1=Kleiner |first1=Stefan|last2=Knöbl |first2=Ralf |last3=Mangold |first3=Max|year=2015 |title=Das Aussprachewörterbuch |edition=7 |location=Berlin |publisher=Duden |page=634 |isbn=978-3-411-04067-4}}</ref><ref>{{cite book | last1 = Krech | first1 = Eva-Maria | last2 = Stock | first2 = Eberhard | last3 = Hirshfeld | first3 = Ursula | last4 = Anders | first4 = Lutz Christian | title = Deutsches Aussprachewörterbuch | chapter = NIVEA | publisher = De Gruyter | year = 2010 | location = Berlin, New York | url = http://www.degruyter.de/ | access-date = 2011-06-16 | isbn = 978-3-11-018202-6 | archive-date = 2012-01-05 | archive-url = https://web.archive.org/web/20120105221548/http://www.degruyter.de/ | url-status = dead }}</ref> stylized as '''NIVEA''') is a German [[personal care]] brand that specializes in [[skin]] and [[Human body|body]] care. It is owned by the [[Hamburg]]-based company [[Beiersdorf]] Global AG, who also makes the [[Eucerin]] brand. ''Nivea'' comes from the [[Latin]] adjective ''niveus'' meaning "snow-white".<ref name="latin-meaning">{{cite web|url=http://www.latinwordlist.com/latin-words/niveus-20027733.htm |title=Niveus |work=Latin Word List|access-date=2011-04-16 |url-status=usurped |archive-url=https://web.archive.org/web/20101220114138/http://latinwordlist.com/latin-words/niveus-20027733.htm |archive-date=2010-12-20 }}</ref><ref>{{cite dictionary |url= https://www.perseus.tufts.edu/hopper/text?doc=Perseus:text:1999.04.0060:entry=niveus |title=niveus |last1= Lewis |first1= Charlton T. |last2= Short |first2= Charles |dictionary= A Latin Dictionary |edition= |publisher= Perseus Digital Library |date = 1879 }}</ref>

In the 1930s, Beiersdorf produced various products such as [[indoor tanning lotion|tanning oil]], [[shaving cream]], [[shampoo]], [[cleanser|facial cleanser]], and [[toner (skin care)|toners]]. During World War II, the trademark "NIVEA" was expropriated in many countries. After the war, Beiersdorf repurchased the rights. During the 1980s, the NIVEA brand expanded into a wider [[Market economics|market]].