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{{Short description|Management attitude for innovation or development}} {{Distinguish|Not invented there}} '''Not invented here''' ('''NIH''') is the tendency to avoid using or buying products, [[research]], standards, or knowledge from external origins. It is usually adopted by social, [[Corporate culture|corporate]], or institutional cultures. Research illustrates a strong bias against ideas from the outside.<ref>{{cite journal|last1=Piezunka|first1=Henning|last2=Dahlander|first2=Linus|date=26 June 2014|title=Distant Search, Narrow Attention: How Crowding Alters Organizations' Filtering of Suggestions in Crowdsourcing|journal=Academy of Management Journal|volume=58|issue=3|pages=856β880|doi=10.5465/amj.2012.0458}}</ref> The reasons for not wanting to use the work of others are varied, but can include a desire to support a local economy instead of [[Royalty payment|paying royalties]] to a foreign [[license]]-holder, fear of [[patent infringement]], lack of understanding of the foreign work, an unwillingness to acknowledge or value the work of others, jealousy, [[belief perseverance]], or forming part of a wider [[wikt:turf war|turf war]].<ref>{{cite book|title=The Innovation Playbook: A Revolution in Business Excellence|last1=Webb|first1=Nicholas J.|last2=Thoen|first2=Chris|publisher=John Wiley and Sons|date=2010|isbn=978-0-470-63796-8}}</ref> As a social phenomenon, this tendency can manifest itself as an unwillingness to adopt an idea or product because it originates from another culture, a form of [[tribalism]]<ref>{{cite book|url=https://books.google.com/books?id=zociQR9kLm8C&pg=PA100|title=The Cambridge Economic History of Modern Britain|editor1-last=Floud|editor1-first=Roderick|editor2-last=Johnson|editor2-first=Paul|date=2003|publisher=Cambridge University Press|volume=3|page=100|isbn=9780521527385}}</ref> and/or an inadequate effort in choosing the right approach for the business.<ref>{{cite magazine|url=https://www.forbes.com/sites/forbestechcouncil/2020/03/04/build-vs-buy-why-most-businesses-should-buy-their-next-software-solution/?sh=3717b9561128|title=Build Vs. Buy: Why Most Businesses Should Buy Their Next Software Solution|last=Hagler|first=Bo|magazine=Forbes|date=2020-03-04|access-date=2021-10-29}}</ref> The term is typically used in a [[pejorative]] sense. The opposite predisposition is sometimes called "proudly found elsewhere" (PFE)<ref>{{cite web|last1=Huston|first1=Larry|last2=Sakkab|first2=Nabil|date=2006-03-20|url=https://hbswk.hbs.edu/archive/pg-s-new-innovation-model|title=P&G's New Innovation Model|website=hbswk.hbs.edu|access-date=2020-04-18}}</ref> or "invented elsewhere".
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