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Old Spice
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{{short description|American brand of male grooming products}} {{Infobox brand | name = Old Spice | logo = Current Old Spice Logo 2016.svg | logo_upright = | logo_alt = | logo_caption = | image = | image_upright = | alt = | caption = | producttype = Men's grooming products | currentowner = [[Procter & Gamble]] | producedby = | country = [[United States]] | introduced = {{Start date and age|1937|6|19}} <br>{{nowrap|(as Early American Old Spice)}} | related = | markets = Worldwide | previousowners = Shulton Company | trademarkregistrations = | ambassadors = | tagline = | website = {{URL|oldspice.com}} }} '''Old Spice''' is an American brand offering male grooming products including [[aftershaves]], [[deodorant]]s and antiperspirants, [[shampoo]]s, [[Shower gel|body washes]], [[shaving cream]], and [[soap]]s. It is manufactured by [[Procter & Gamble]]. Old Spice was launched as '''Early American Old Spice''' by William Lightfoot Schultz's [[soap]] and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men's product being released before [[Christmas]] at the end of 1937.<ref name=":0">{{Cite web|url=http://www.fragrantica.com/news/How-Old-Spice-Has-Always-Remained-New-3192.html|title=How Old Spice Has Always Remained New ~ Fragrance Reviews ~ Fragrantica|access-date=2016-08-02}}</ref>
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