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One-Dimensional Man
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{{Short description|1964 book by Herbert Marcuse}} {{Infobox book | image = One-Dimensional Man, first edition.jpg | caption = Cover of the first edition | author = [[Herbert Marcuse]] | illustrator = | cover_artist = | country = United States | language = English | subjects = [[Capitalism]], [[communism]], [[democracy]], [[industrialization]] | publisher = [[Beacon Press]] | pub_date = 1964 | media_type = Print | pages = 257 | isbn = 0-415-07429-0 | isbn_note = (2. ed.) | preceded_by = | followed_by = }} {{Frankfurt School}} '''''One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society''''' is a 1964 book by the German–American [[philosopher]] and [[Critical theory|critical theorist]] [[Herbert Marcuse]], in which the author offers a wide-ranging critique of both the contemporary [[Capitalism|capitalist society]] of the [[Western Bloc]] and the [[communist society]] of the [[Soviet Union]], documenting the parallel rise of new forms of [[social repression]] in both of these societies, and the decline of revolutionary potential in the West. He argues that the "advanced [[industrial society]]" created [[False consciousness|false needs]], which integrated individuals into the existing system of production and consumption via [[mass media]], [[advertising]], industrial management, and contemporary modes of thought.<ref name = Kellner>{{cite book | last1 = Kellner | first1 = Douglas| title = Herbert Marcuse, One-dimensional Man: Studies in Ideology of Advanced Industrial Society | chapter = Introduction to the Second Edition | publisher = Routledge | year = 1991 | location = London | pages = xi | isbn = 978-0-415-07429-2}}</ref> This results in a "one-dimensional" universe of thought and behavior, in which aptitude and ability for [[critical thinking|critical thought]] and oppositional behavior wither away. Against this prevailing climate, Marcuse promotes the "great refusal" (described at length in the book) as the only adequate opposition to all-encompassing methods of control. Much of the book is a defense of "negative thinking" as a disrupting force against the prevailing [[positivism]].<ref name = Kellner /> Marcuse also analyzes the integration of the industrial [[working class]] into capitalist society and new forms of capitalist stabilization, thus questioning the [[Marxism|Marxian]] postulates of the revolutionary proletariat and the inevitability of [[Crisis theory|capitalist crisis]]. In contrast to [[orthodox Marxism]], Marcuse champions non-integrated forces of [[minority group|minorities]], outsiders, and radical [[intelligentsia]], attempting to nourish oppositional thought and behavior through promoting radical thinking and opposition. He considers the trends towards [[bureaucracy]] in supposedly Marxist countries to be as oppositional to freedom as those in the capitalist West.<ref name = Kellner /> ''One-Dimensional Man'' bolstered Marcuse's fame as a contemporary [[Western philosophy|Western philosopher]].<ref name="McLellan">{{cite book |author=McLellan, David |title=Marx |publisher=Fontana |location=Glasgow |year=1975 |page=81 |isbn=0-333-63947-2 }}</ref>
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