Editing Osborne effect (section)

{{Short description|Sales impact of premature product announcements}}
{{Use dmy dates|date=October 2020}}

The '''Osborne effect''' is a [[social phenomenon]] of customers canceling or deferring orders for the current, soon-to-be-obsolete product as an [[unintended consequences|unexpected drawback]] of a company's announcing a future product prematurely. It is an example of [[Cannibalization (marketing)|cannibalization]]. The term alludes to the [[Osborne Computer Corporation]], whose second product did not become available until more than a year after it was announced. The company's subsequent bankruptcy was widely blamed on reduced sales after the announcement.<ref name="hyper">{{cite book | isbn=0-918347-00-9 | last1=Osborne | first1=Adam | first2=John C. | last2=Dvorak | author2-link=John C. Dvorak | year=1984 | title=Hypergrowth: the rise and fall of Osborne Computer Corporation | publisher=Idthekkethan | url-access=registration | url=https://archive.org/details/hypergrowthrisea00osbo }}</ref><ref name="standards">{{cite book | isbn=0-19-828807-7 | title=Standards, strategy and policy: cases and stories | first=Peter | last=Grindley | year=1985 | publisher=Oxford University Press}}</ref>