Editing Publicity (section)

{{Short description|Public visibility or awareness for any product, service, person or organization}}
In [[marketing]], '''publicity''' is the public visibility or [[Brand awareness|awareness]] for any [[Product (business)|product]], [[Service (economics)|service]], [[person]] or [[organization]]. It may also refer to the movement of information from its source to the [[Public|general public]], often (but not always) via the [[Mass media|media]]. The subjects of publicity include people of [[celebrity|public recognition]], [[goods and services]], organizations, and works of art or entertainment.

A [[publicist]] is someone that carries out publicity, while [[public relations]] (PR) is the [[strategic management]] function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of [[Promotion (marketing)|promotion]] and marketing. The other elements of the ''promotional mix'' are [[advertising]], [[sales promotion]], [[direct marketing]] and [[sales|personal selling]].

Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these events are known as ''[[publicity stunt]]s''.