Editing Quantitative marketing research (section)

{{More footnotes|date=January 2010}}
{{short description|Application of quantitative research techniques to the field of marketing}}
'''Quantitative marketing research''' is the application of [[quantitative research]] techniques to the field of [[marketing research]]. It has roots in both the [[positivism|positivist]] view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "[[Marketing mix|four Ps]]" of marketing: Product, Price, Place (location) and Promotion.

As a [[social research]] method, it typically involves the construction of [[questionnaire]]s and [[scale (social sciences)|scales]]. People who respond (respondents) are asked to complete the [[statistical survey|survey]]. [[Marketing|Marketers]] use the information to obtain and understand the needs of individuals in the marketplace, and to create [[strategic planning|strategies]] and [[marketing plan]]s.