Editing Rebadging (section)

{{short description|Changing badges of the same car}}
{{For|a list of vehicles that were badge-engineered|List of badge-engineered vehicles}}
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{{more citations needed|date=March 2011}}
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| image1            = Opel Corsa B WorldCup Facelift.JPG
| caption1          = [[Opel Corsa|Opel Corsa B]]
| image2            = Chevrolet Corsa Classic 1.6 GL 2003 (9120059995).jpg
| caption2          = [[Chevrolet]] Corsa
| image3            = 1971 Renault 12 TL Front.jpg
| caption3          = [[Renault 12]]
| image4            = Dacia-1300-20150503-bb-unreg-alx-crop.jpg
| caption4          = [[Dacia 1300]]
| footer            = Two examples of rebadging in [[Opel]] (above) and [[Renault]] vehicles. The Corsa has also been rebadged under other marques of [[General Motors]] such as [[Vauxhall Motors|Vauxhall]] or [[Holden]].
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In the [[automotive industry]], '''rebadging''' (also known as '''badge engineering''', an intentionally ironic [[misnomer]] in that little or no actual engineering takes place<ref>{{cite web|last=Orlove|first=Raphael|date=3 May 2014|title=The Ten Best Examples of Badge Engineering|url= http://jalopnik.com/the-ten-best-examples-of-badge-engineering-1536869332 |access-date=6 April 2015}}</ref><ref>{{cite web|last=Martin |first=Murilee |title=Badge Engineering |url= http://www.thetruthaboutcars.com/tag/badge-engineering/ |access-date=6 April 2015|publisher=The Truth About Cars}}</ref>) is a form of [[market segmentation]] used by [[List of automobile manufacturers|automobile manufacturers]] around the world. To allow for [[product differentiation]] without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or [[trademark]] (brand, logo, or manufacturer's name/make/marque) to an existing product line.<ref>{{cite web|last=Chambers |first=Cliff |date=4 November 2011 |title=What is badge engineering? |url= http://www.motoring.com.au/advice/2011/medium-passenger/holden/what-is-badge-engineering-27518 |access-date=6 April 2015 |website=motoring.com.au}}</ref><ref name="Fingleton">{{cite magazine|last=Fingleton |first=Eamonn|date=7 April 2013 |title=Same Car, Different Brand, Hugely Higher Price: Why Pay An Extra $30,000 For Fake Prestige? |url= https://www.forbes.com/sites/eamonnfingleton/2013/07/04/same-car-different-brand-hugely-higher-price-why-pay-an-extra-30000-for-fake-prestige/ |magazine=Forbes |access-date=6 April 2015}}</ref>

The term originated with the practice of replacing an automobile's emblems to create an ostensibly new model sold by a different maker. Changes may be confined to swapping badges and emblems, or may encompass minor styling differences, as with cosmetic changes to [[headlight]]s, taillights, front and rear [[fascia (car)|fascias]], and even outer body skins. More extreme examples involve differing [[Internal combustion engine|engines]] and [[Powertrain|drivetrains]]. The objective is "to spread the huge development costs of a new vehicle over as many cars as possible".<ref name="Duff">{{cite web |last1=Duff |first1=Craig |title=Badge engineering and shared platforms explained |url= https://www.carsguide.com.au/car-advice/badge-engineering-and-shared-platforms-explained-46873 |publisher=CarsGuide |date=28 October 2016 |access-date=6 December 2020}}</ref> An example is General Motors' rebadging of the [[Chevrolet Camaro|Camaro]] as the [[Pontiac Firebird|Firebird]], a successful model from the 1960s through to the 2000s.<ref>{{cite web |last1=Orlove |first1=Raphael |title=The Ten Best Examples of Badge Engineering |url= https://jalopnik.com/the-ten-best-examples-of-badge-engineering-1536869332 |publisher=Jalopnik |date=5 March 2014 |access-date=6 December 2020}}</ref> In most cases, consumers are interested in each brand's focus "on the unique elements of styling and driving characteristics".<ref name="Duff"/> Some cars would not be marketed without the cost savings that are obtained from this practice, and carmakers can develop many "different models – all wearing different badges – off the one platform".<ref>{{cite web |last1=Hagon |first1=Toby |title=Keeping it in the family: why car makers share platforms with rivals |url= https://www.news.com.au/technology/motoring/on-the-road/twins-under-the-skin-unlikely-alliances-in-the-car-industry/news-story/a2fb82a173b597ed5cef64f10e59a1bb |publisher=News.com.au |date=23 July 2020 |access-date=6 December 2020}}</ref>

In several countries including Japan, manufacturers often use the phrase "[[Original equipment manufacturer|OEM]] supply" or "OEM-supplied" to denote vehicles that are a rebadged model from or for other manufacturers.<ref>{{cite web|date=1 May 2019 |title=Maruti adds Toyota Glanza sales in their report as sales to other OEM|url= https://www.rushlane.com/maruti-adds-toyota-glanza-sales-12307202.html|access-date=6 December 2020 |work=RushLane}}</ref><ref>{{cite web|date=20 March 2019 |title=Toyota to build Suzuki-badged RAV4 and Corolla wagon for Europe|url= https://internationalfleetworld.com/toyota-to-build-suzuki-badged-rav4-and-corolla-wagon-for-europe/ |access-date=6 December 2020 |work=International Fleet World|language=en-GB}}</ref><ref>{{cite web|title=Next Mitsubishi Flagship Could Be Rebadged Infiniti M--In Japan, At Least |url= https://www.motorauthority.com/news/1066448_next-mitsubishi-flagship-could-be-rebadged-infiniti-m--in-japan-at-least |access-date=6 December 2020 |work=Motor Authority}}</ref>

Although [[car platform|platform sharing]] can often involve rebadging and rebranding, it can extend further, as the design may be used across multiple configurations. For example, a single platform may underpin a sedan, hatchback, or SUV/CUV body designs.

Automotive industry rebadging can be compared with [[white-label product]]s in other consumer goods industries, such as [[consumer electronics]] and [[power tool]]s.