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{{About||the South African media company|Primedia|infomercial company|PriMedia Inc}} {{short description|American media company}} {{Infobox company | logo = RentPath Logo.png | name = RentPath, LLC | key_people = Jon Zigler (CEO) | type = [[Subsidiary]] | former_names = K-III Communications <br>(1989β1997)<br>PriMedia <br>(1997β2013) | foundation = {{Start date and age|1989}} | founder = [[Bill Reilly]] | location = [[Atlanta]], [[Georgia (U.S. state)|Georgia]], [[United States]] | parent = [[Redfin]] <br>(2021βpresent) | homepage = {{URL|https://www.rentpath.com/}} }} '''RentPath Inc.''' is a [[media company]] that owns [[Rent.com]], ApartmentGuide.com, Lovely, and Rentals.com, which combined see 16 million visitors each month.<ref>{{Cite web|title=Redfin Completes Acquisition of RentPath for $608 Million {{!}} Redfin Press Center|url=https://press.redfin.com/news-releases/news-release-details/redfin-completes-acquisition-rentpath-608-million/|access-date=2021-05-12|website=press.redfin.com|language=en}}</ref> It was previously called '''K-III''' and '''PriMedia'''.<ref>{{cite news | url=https://apnews.com/article/a57b7440476b95a0e13fd1eca7684b9e | title=K-III changing 'horrible' name to Primedia to better reflect business | first=Eric R. | last=Quinones | date=October 30, 1997}}</ref> The company was acquired by [[Redfin]] in April 2021.<ref>{{Cite web|title=Redfin Completes Acquisition of RentPath for $608 Million {{!}} Redfin Press Center|url=https://press.redfin.com/news-releases/news-release-details/redfin-completes-acquisition-rentpath-608-million/|access-date=2021-05-12|website=press.redfin.com|language=en}}</ref> During its heyday of {{circa}} 1991 to {{circa}} 2007, K-III/Primedia built a collection of more than 200 magazines that included ''[[Chicago (magazine)|Chicago]]'' and ''[[New York (magazine)|New York]]'',<ref name=Reilly-NYTObit>Weber, Bruce. [https://www.nytimes.com/2008/10/21/business/media/21reilly.html "Bill Reilly, Magazine Publishing Executive, Dies at 70"], ''[[The New York Times]]'', October 20, 2008. Accessed October 23, 2008.</ref> as well as ''[[Automobile (magazine)|Automobile]]'', ''[[Truckin' Magazine]]'', ''[[Soap Opera Digest]]'', ''[[Soap Opera Weekly]]'', ''[[Seventeen (American magazine)|Seventeen]]'', and ''[[Weekly Reader]]''.
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