Editing Reputation (section)

{{Short description|Social opinion about an entity}}
{{For-multi|the album by Taylor Swift|Reputation (album){{!}}''Reputation'' (album)|other uses}}
The '''reputation''' or '''prestige''' of a social entity (a [[person]], a [[social group]], an [[organization]], or a place) is an [[opinion]] about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance.<ref>{{Cite web|title= Definition of REPUTATION|url= https://www.merriam-webster.com/dictionary/reputation |access-date= 2020-08-27|website= www.merriam-webster.com|language= en | quote = overall quality or character as seen or judged by people in general [...] recognition by other people of some characteristic or ability [...] a place in public esteem or regard : good name}}</ref>

Reputation is a [[wikt:ubiquitous|ubiquitous]], [[wikt:spontaneous|spontaneous]], and highly efficient [[mechanism of social control]].<ref>{{Cite journal|last= Zhao|first= Bo|date= December 2015|title= Reputation as Social Control in Present China: Use, Misuse, Abuse, and Bankruptcy|journal=Asian Journal of Comparative Law|language= en|volume=10|issue=2|pages=359–379|doi=10.1017/asjcl.2015.16|issn=2194-6078|doi-access=free}}</ref> It is a subject of study in social, [[management]],<ref>{{Cite journal|last1= Veh|first1= Annika|last2= Göbel|first2=M arkus|last3= Vogel|first3= Rick|date= 2019-12-01|title= Corporate reputation in management research: a review of the literature and assessment of the concept|journal=Business Research|language=en|volume=12|issue=2|pages=315–353|doi= 10.1007/s40685-018-0080-4|s2cid= 158756791|issn= 2198-2627|doi-access= free}}</ref> and [[technological]] [[science]]s.<ref>{{Cite journal|last1=Höflinger|first1=Patrick J.|last2= Nagel|first2= Christian|last3= Sandner |first3=Philipp|date=2018-01-01|title=Reputation for technological innovation: Does it actually cohere with innovative activity?|url=http://www.elsevier.es/en-revista-journal-innovation-knowledge-376-articulo-reputation-for-technological-innovation-does-S2444569X17300586|journal=Journal of Innovation & Knowledge|language= en|volume= 3|issue= 1|pages= 26–39|doi= 10.1016/j.jik.2017.08.002|issn= 2444-569X|doi-access= free|hdl= 10419/190727|hdl-access= free}}</ref> Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organizations, institutions and communities. Furthermore, reputation acts on different levels of agency: individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scales, from everyday life<ref>{{Citation|last=Voswinkel|first=Stephan|title=Reputation: A Sociological View|date= 2011 |work= Reputation Management|pages= 31–45|editor-last= Helm|editor-first= Sabrina|series= Management for Professionals |place= Berlin, Heidelberg|publisher= Springer|language= en|doi= 10.1007/978-3-642-19266-1_5|isbn= 978-3-642-19266-1|editor2-last= Liehr-Gobbers|editor2-first= Kerstin|editor3-last= Storck|editor3-first= Christopher}}</ref> to relationships between nations. Reputation is a fundamental instrument of [[social order]], based upon distributed, spontaneous [[social control]].

The concept of reputation is considered important<ref>{{cite book |last1=Horspool |first1=David |title=Richard III: A Ruler and His Reputation |date=6 June 2017 |publisher=Bloomsbury USA |isbn=978-1-4729-4619-5 |url=https://books.google.com/books?id=A68yEAAAQBAJ |language=en}}</ref> in [[business]], [[politics]], [[education]], [[online communities]], and many other fields, and it may be considered as a reflection of a social entity's [[Identity (social science)|identity]].<ref>{{Cite book |last=Dowling |first=G. R. |title=Creating Corporate Reputations: Identity, Image, and Performance |publisher=Oxford University Press |year=2001 |url=https://books.google.com/books?id=WIHTHd6HqNIC}}</ref>