Editing Revive Adserver (section)

{{Short description|Open source advertising server}}
{{refimprove|date=April 2009}}
{{Infobox software
| name = Revive Adserver
| logo = Revive Adserver Logo.png
| screenshot = 
| caption = 
| collapsible = 
| author = 
| developer = 
| released = <!-- {{Start date|2013|09|13}} -->
| discontinued = 
| latest release version = 5.5.2<ref>{{Cite web|url=https://www.revive-adserver.com/download/|title = Download Revive Adserver}}</ref>
| latest release date = {{Start date and age|2024|04|17}}
| latest preview version = 
| latest preview date = <!-- {{Start date and age|YYYY|MM|DD}} -->
| status = 
| programming language = [[PHP]]
| operating system = 
| platform = 
| size = 
| language = 
| genre = [[Advertising server]]
| license = [[GNU General Public License]] and proprietary
| website = {{URL|https://www.revive-adserver.com}}
}}
'''Revive Adserver''' is an [[open-source software|open-source]] [[advertising server]] that is licensed under the [[GNU General Public License]]. It features an integrated [[banner]] management interface and tracking system for gathering [[statistics]]. It used to be known under different names in the past, most recently as '''OpenX Source'''. In Sep 2013, OpenX Source was sold to Andrew Hill and rebranded Revive Adserver.<ref>{{cite web|url=http://www.marketwatch.com/story/openx-sells-open-source-ad-serving-product-2013-09-13|date=2013-09-13|title=OpenX Sells Open Source Ad Serving Product}}</ref> The current code base for OpenX Enterprise and Revive Adserver (formerly known as OpenX Source) are completely separate.

The software enables [[web site]] administrators to rotate banners from both in-house [[Advertising campaign|advertisement campaigns]] as well as from paid or third-party sources, such as [[Google]]'s [[AdSense]]. Revive Adserver provides standard banner rotation, click tracking, zone-based ad selection, zone-based campaign targeting, direct ad selection, ad targeting (per browser, domain, language, etc.), ad capping and support for [[Adobe Flash]] banners.