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Robert Zajonc
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{{Short description|American social psychologist}} {{Infobox scientist | name = Robert B. Zajonc | image = <!--(filename only, i.e. without "File:" prefix)--> | image_size = | image_upright = | caption = | birth_date = {{birth date|1923|11|23}} | birth_place = [[Łódź]], [[Second Polish Republic|Poland]] | death_date = {{death date and age|2008|12|3|1923|11|23}} | death_place = [[Stanford, California]], U.S. | nationality = [[United States|American]] | fields = [[Social psychology]] | workplaces = [[University of Michigan]] | alma_mater = [[University of Michigan]] (Ph.D. 1955) <br /> [[University of Paris]] | thesis_title = Cognitive Structure and Cognitive Tuning | thesis_url = https://search.lib.umich.edu/articles/record/FETCH-proquest_journals_3019665043 | thesis_year = 1954 | doctoral_advisor = [[Dorwin Cartwright]] | doctoral_students = [[Hazel Rose Markus]]<br>[[Eugene Burnstein]]<br>[[John Bargh]] | known_for = [[Mere-exposure effect]] | awards = AAAS Prize for Behavioral Science Research | spouses = Donna Benson (divorced)<br>[[Hazel Rose Markus]] | children = Krysia,Peter, Michael and Joseph | website = <!--{{URL|www.example.com}}--> | footnotes = }} '''Robert Bolesław Zajonc''' ([[Help:IPA/English|/ˈzaɪ.ənts/]] [[Help:Pronunciation respelling key|''ZY-ənts'']];<ref>{{Citation|last=Zajonc|first=Robert B.|chapter=Preface|date=1976|pages=155–156|publisher=Springer US|isbn=9781461587675|doi=10.1007/978-1-4615-8765-1_11|title=Social Psychology in Transition}}</ref><ref name=":0" /> <small>Polish:</small> [[Help:IPA/Polish|[ˈzajɔnt͡s]]]; November 23, 1923 – December 3, 2008) was an American [[Social psychology|social psychologist]] who is known for his decades of work on a wide range of social and cognitive processes. One of his most important contributions to [[social psychology]] is the [[mere-exposure effect]].<ref name=":0">{{Cite journal|last=Burnstein|first=Eugene|date=2009|title=Robert B. Zajonc (1923–2008).|journal=American Psychologist|volume=64|issue=6|pages=558–559|doi=10.1037/a0016661|issn=1935-990X}}</ref> Zajonc also conducted research in the areas of [[social facilitation]], and theories of emotion, such as the affective neuroscience hypothesis.<ref name=":0" /><ref name=":4">{{Cite journal|last=Berridge|first=Kent C.|date=October 12, 2010|title=Remembering Robert Zajonc: The Complete Psychologist|journal=Emotion Review|volume=2|issue=4|pages=348–352|doi=10.1177/1754073910375478|issn=1754-0739|pmc=3008563|pmid=22473376}}</ref> He also made contributions to [[comparative psychology]].<ref name=":4" /> He argued that studying the social behavior of humans alongside the behavior of other species, is essential to our understanding of the general laws of social behavior.<ref name=":4" /> An example of his viewpoint is his work with cockroaches that demonstrated [[social facilitation]], evidence that this phenomenon is displayed regardless of species.<ref name=":4" /> A ''[[Review of General Psychology]]'' survey, published in 2002, ranked Zajonc as the 35th most cited psychologist of the 20th century.<ref>{{Cite journal|last1=Haggbloom|first1=Steven J.|last2=Warnick|first2=Renee|last3=Warnick|first3=Jason E.|last4=Jones|first4=Vinessa K.|last5=Yarbrough|first5=Gary L.|last6=Russell|first6=Tenea M.|last7=Borecky|first7=Chris M.|last8=McGahhey|first8=Reagan|last9=Powell|first9=John L.|last10=Beavers|first10=Jamie|last11=Monte|first11=Emmanuelle|date=June 1, 2002|title=The 100 Most Eminent Psychologists of the 20th Century|journal=Review of General Psychology|volume=6|issue=2|pages=139–152|doi=10.1037/1089-2680.6.2.139|s2cid=145668721|issn=1089-2680}}</ref>
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