Editing S-Curve Records (section)

{{Short description|Record label}}
{{Infobox record label <!-- See Wikipedia:WikiProject_Music -->
| name        = S-Curve Records
| image       = 
| image_size  = 
| image_alt   = 
| caption     = https://www.google.com/search?q=S-Curve+Records+logo+album&rlz=1C5CHFA_enIT938IT938&sxsrf=ALeKk023dQRdAUTJ_vaqUkVDmwc6TOZPLA:1612432491224&source=lnms&tbm=isch&sa=X&ved=2ahUKEwiJ4_OO-8_uAhUKIMUKHc-1CYcQ_AUoAXoECBIQAw&biw=1440&bih=728#imgrc=DayJhMnm7wajyM
| parent      = [[Disney Music Group]] (2021–present)<br>[[BMG Rights Management|BMG]] (back catalog)
| founded     = {{Start date|2000}}
| founder     = [[Steve Greenberg (record producer)|Steve Greenberg]]
| defunct     = <!-- {{End date|YYYY}} -->
| status      = 
| distributor = [[Universal Music Group]]
| genre       = 
| country     = United States
| location    = [[New York City]]
| website     = 
}}

'''S-Curve Records''' is an American [[record label]] founded in [[2000 in music|2000]] by former [[Mercury Records]] executive [[Steve Greenberg (record producer)|Steve Greenberg]].  It is based in [[New York City]].  In 2001 the label established a distribution and licensing agreement with [[EMI|EMI Records]]. Among the hits released by S-Curve between 2000 and 2004 were "[[Who Let the Dogs Out?]]" by [[Baha Men]], "[[Stacy's Mom]]" by [[Fountains of Wayne]] and [[Joss Stone]]'s first two albums, ''[[the Soul Sessions]]'' and ''[[Mind Body & Soul]]''. All of these artists received multiple [[Grammy]] nominations, with Baha Men winning the "Best Dance Recording" Grammy in 2001.

In 2007 Greenberg relaunched the label after a two-year hiatus, during which he served as President of [[Columbia Records]]. In 2010, the label's distribution deal with EMI came to an end and S-Curve entered into a new U.S. distribution deal, with [[Universal Music Group]]. From 2012 to 2015, [[Warner Music Group]] distributed the label outside of North America.<ref>{{cite web|url=http://www.completemusicupdate.com/article/s-curve-announces-warner-alliance/|title=S-Curve announces Warner alliance|access-date=11 May 2016}}</ref>

The S-Curve roster and catalog include titles by [[Andy Grammer]], [https://www.google.com/search?kgmid=/g/11bt_2gkrs&hl=en-GB&q=JJ+Rosa&kgs=62f02b026781fc2a&shndl=17&source=sh/x/kp/osrp/1 JJ Rosa], [[Leslie Odom Jr.]], [[We the Kings]], [[Yola (singer)|Yola]], Rwandan star [[Bruce Melodie]], Bay Ledges, [[Daisy the Great]], [[Netta Barzilai]], [[Rachel Crow]], [[Maxi Priest]], Michael Blume, Hailey Knox, [[Duran Duran]], [[Betty Wright]], [[Fountains of Wayne]], [[Baha Men]], [[The Beu Sisters]], [[Sarah Hudson (singer)|Sarah Hudson]], [[Tom Jones (singer)|Tom Jones]], [[Little Jackie]], [[Diane Birch]], [[Nikki Jean]], [[David Broza]],  [[Joshua Henry]], [[Conkarah]], [[Rozzi Crane]], [[A Great Big World]], [[Swamp Dogg]], Night Bus, [[A-WA]], [[Care Bears on Fire]], [[Sinking Ships]], [[Tinted Windows (band)|Tinted Windows]]<ref>{{cite web|url=http://www.hitfix.com/blogs/2008-12-6-the-beat-goes-on/posts/2009-2-19-exclusive-taylor-hanson-s-new-band-tinted-windows-signs-to-s-curve|title=Breaking: Taylor Hansons new band, Tinted Windows, signs to S-Curve|work=HitFix|access-date=11 May 2016}}</ref> and [[Joss Stone]].

S-Curve's 2011 release by Betty Wright and [[the Roots]], ''Betty Wright: The Movie'' was nominated for a [[Grammy]] in the "Best Traditional R&B Performance" category. Andy Grammer's debut album has yielded the hit singles "[[Keep Your Head Up (Andy Grammer song)|Keep Your Head Up]]" (certified Platinum in the U.S.) "Miss Me" and "Fine By Me" (certified Gold). His follow-up album, ''[[Magazines or Novels]]'', contained the triple-platinum selling single "[[Honey, I'm Good]]" and the gold-certified "Good to Be Alive (Hallelujah)". Grammar's 2016 release "[[Fresh Eyes]]" has been certified Platinum in the US, Canada, and Australia.  In July 2012, S-Curve released Joss Stone's ''the Soul Sessions Vol. II'', a sequel to her 2003 debut album, produced by Greenberg, who also produced Stone's first two albums during the label's initial incarnation. That album achieved Top 10 statues on both the [[Billboard 200]] album chart and the [[UK Albums Chart]]. AJR has earned five platinum singles on the S-Curve label, they are no longer on the label. Maxi Priest was nominated for a 2021 Grammy in the "Best Reggae Album" category for his S-Curve release "It All Comes Back To Love."

Besides releasing music, S-Curve's business interests include music publishing and the company's equity stakes in online media companies Vydia, [[Eko (media production company)|Eko]] (formerly Interlude), [[YouNow]], Stationhead, Selectable Media (formerly Nabbr), Hyperactivate (creators of Hashtag Art) and Soomla. In 2011 and 2012, music videos released by S-Curve using Eko's interactive video technology won [[MTV]] "[[O Music Awards]]" for "Most Innovative Video": Grammer's "[[Keep Your Head Up (Andy Grammer song)|Keep Your Head Up]]" and We the Kings's "Say You Like Me."

The record label and publishing company were acquired by [[BMG Rights Management]] in November 2015, with Greenberg continuing at the helm.<ref>{{cite web|url=http://www.musicbusinessworldwide.com/bmg-acquires-new-york-label-s-curve-records/|title=BMG acquires New York label S-Curve Records|author=Music Business Worldwide|date=3 November 2015|work=Music Business Worldwide|access-date=11 May 2016}}</ref> S-Curve continues to independently own stakes in its portfolio of tech companies.

In 2021, the label relaunched in a partnership with [[Disney Music Group]].<ref>{{cite news |last=Trakin |first=Roy |title=After ‘Bang’-Up Job With AJR, Industry Vet Steve Greenberg Brings S-Curve Records to Disney Music Group  |url=https://variety.com/2021/music/news/ajr-manager-steve-greenberg-s-curve-records-disney-1234986340/ |access-date=September 3, 2021 |work=Variety |date=June 2, 2021}}</ref> As of 2024, the label entered into a distribution deal with [[Sony Music]]'s [[The Orchard (company)|The Orchard]]. S-Curve's back catalog remains with BMG.