Editing Situation analysis (section)

{{Short description|Methods used to analyze an organization's environment}}
{{distinguish|text = ''situational analysis'', an offshoot of the [[grounded theory]] method}}

In [[strategic management]], '''situation analysis''' (or '''situational analysis''') refers to a collection of methods that [[Management|managers]] use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment.<ref>{{cite web|url= http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=S|title=Dictionary of marketing terms|publisher=[[American Marketing Association]]|accessdate= 14 January 2008|archive-url=https://web.archive.org/web/20080528013843/http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=S|archive-date=28 May 2008|url-status=dead}}</ref> The situation analysis can include several methods of analysis such as the [[#5C analysis|5C analysis]], [[SWOT analysis]] and [[Porter's five forces analysis]].<ref>{{cite web|url=http://hbr.org/product/marketing-analysis-toolkit-situation-analysis/an/510079-PDF-ENG|title=Marketing Analysis Toolkit: Situation Analysis|last1=Steenburgh|first1=Thomas|last2=Avery|first2=Jill|publisher=[[Harvard Business Review]]|accessdate= 4 February 2010}}</ref>