Editing Snickers (section)

{{short description|Brand of chocolate bar}}
{{About|the chocolate candy bar||}}
{{redirect|Marathon bar|the Mars rival to Curly Wurly in the US|Curly Wurly}}
{{Use mdy dates|date=April 2024}}
{{infobox brand
| logo                   = Snickers logo (2000-2005).svg
| logo_caption = Logo used from 2000 to 2005 and used as a secondary logo on current year
| name                   = Snickers
| image                  = [[File:Snickers-broken.png|240px]]
| type                   = [[Confectionery]]
| currentowner           = [[Mars Inc.]]
| origin                 = United States
| introduced             = 1930;<ref name=about/> {{Years or months ago|1930}}
| discontinued           = 
| related                = 
| markets                = Worldwide
| previousowners         = 
| trademarkregistrations = 
| ambassador             = 
| tagline                = ''Maybe You Just Need a Snickers.'' <br />''You're Not You When You're Hungry.''
| website                = {{URL|snickers.com}}
}}

{{Infobox nutritional value
| name = Snickers
| image = 
| image_size = 240px
| image_alt = 
| caption = 
| serving_size = 47 g
| kcal = 220
| carbs = 29
| starch = 
| sugars = 24
| lactose = 
| fiber = 1.0
| fat = 10.0
| satfat = 4.00
| transfat = 0.2
| monofat = 
| polyfat = 
| omega3fat = 
| omega6fat = 
| protein = 4.0
| tryptophan = 
| threonine = 
| isoleucine = 
| leucine = 
| lysine = 
| methionine = 
| cystine = 
| phenylalanine = 
| tyrosine = 
| valine = 
| arginine = 
| histidine = 
| alanine = 
| aspartic acid = 
| glutamic acid = 
| glycine = 
| proline = 
| serine = 
| hydroxyproline = 
| water = 105 mg
| cholesterol = 5 mg
| alcohol = 
| caffeine = 
| vitA_ug = 
| vitA_iu = 
| betacarotene_ug = 
| lutein_ug = 
| thiamin_mg = 
| riboflavin_mg = 
| niacin_mg = 
| pantothenic_mg = 
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| vitE_mg = 
| vitK_ug = 
| calcium_mg = 40
| iron_mg = 
| magnesium_mg = 
| manganese_mg = 
| phosphorus_mg = 
| potassium_mg = 
| sodium_mg = 110
| zinc_mg = 
| opt1n = 
| opt1v = 
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| note = 
| source = https://ndb.nal.usda.gov/ndb/foods/show/45248489
| source_usda = https://ndb.nal.usda.gov/ndb/foods/show/45248489
| noRDA = 
}}

'''Snickers''' (stylized in [[all caps]]) is a [[chocolate bar]] consisting of [[nougat]] topped with [[Caramel#Candy|caramel]] and [[peanut]]s, all encased in [[milk chocolate]].<ref>{{cite web |url=http://www.zeer.com/Food-Products/Snickers-Candy-Bar/000030792 |title=Snickers Candy Bar |publisher=Zeer.com |access-date=January 15, 2010 |archive-url=https://web.archive.org/web/20100226134800/http://www.zeer.com/Food-Products/Snickers-Candy-Bar/000030792 |archive-date=February 26, 2010 |url-status=dead }}</ref> The bars are made by the American company [[Mars Inc.]] The annual global sales of Snickers is over $380 million,<ref>{{Cite web |last=Schultz |first=E.J. |date=September 20, 2012 |title=Snickers Surging to Top of Global Candy Race |url=https://adage.com/article/news/snickers-surging-top-global-candy-race/237349 |access-date=2022-11-01 |website=[[Ad Age]]}}</ref><ref>{{Cite web |last=Bhasin |first=Hitesh |date=December 4, 2017 |title=SWOT Analysis of Snickers |url=https://www.marketing91.com/swot-analysis-snickers/ |access-date=2023-11-21 |website=Marketing91}}</ref><ref>{{Cite web |date=April 24, 2023 |title=Top 10 Largest Candy Brands in the United States |url=https://www.zippia.com/advice/largest-candy-brands/ |access-date=2023-11-21 |website=Zippia}}</ref> and it is widely considered the bestselling candy bar in the world.<ref>{{Cite web |last=Mychelle |first=Blake |title=Best Selling Candy Bars Around the World |url=https://www.lovetoknow.com/food-drink/ingredients-supplies/best-selling-candy-bars |access-date=2023-11-21 |website=LoveToKnow}}</ref><ref>{{Cite web |last=Hanson |first=Dana |date=April 6, 2023 |title=The 10 Best Selling Candy Bars of All-Time |url=https://moneyinc.com/best-selling-candy-bars/ |access-date=2023-11-21 |website=Money Inc}}</ref>

Snickers was introduced by Mars in 1930 and named after the [[Mars family]]'s favorite horse. Initially marketed as "'''Marathon'''" in the UK and Ireland, its name was changed to Snickers in 1990<ref>{{cite news |url=http://www.csmonitor.com/durable/1999/03/18/p23s2.htm |title=The Marathon candy bar |work=[[The Christian Science Monitor]] |date=March 18, 1999 |url-status=dead |access-date = July 19, 2018 |archive-url=https://web.archive.org/web/20060706162521/http://www.csmonitor.com/durable/1999/03/18/p23s2.htm |archive-date=July 6, 2006 }}</ref> to align with the global brand, differentiating it from an unrelated US product also named Marathon. Snickers has expanded its product line to include variations such as mini, [[dark chocolate]], [[white chocolate]], [[ice cream]] bars, and several nut, flavor, and protein-enhanced versions. Ingredients have evolved from its original formulation to adapt to changing consumer preferences and nutritional guidelines. Despite fluctuations in bar size and controversies around health and advertising, Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.