Editing Social web (section)

{{Short description|Set relations linking people through the WWW}}
{{for|the sociology concept|Social network}}

The '''social web''' is a set of [[social relation]]s that link people through the [[World Wide Web]].<ref name=W3C>{{cite web|url=http://www.w3.org/2005/Incubator/socialweb/XGR-socialweb-20101206/|title=A Standards-based, Open and Privacy-aware Social Web|work=W3C Social Web Incubator Group Report 6th December 2010 Report|publisher=W3C Incubator Group Report|access-date=2016-01-28 |author=Halpin, Harry|author2=Tuffield, Mischa }}</ref> The social web encompasses how [[website]]s and [[software]] are [[software design|designed]] and [[software development|developed]] in order to support and foster [[social interaction]].<ref name = Porter>{{cite book|last=Porter|first=Joshua|title=Designing for the Social Web|url=https://archive.org/details/designingforsoci00port|url-access=limited|year=2008|publisher=New Riders|location=Berkeley, CA|isbn=978-0-321-53492-7|pages=[https://archive.org/details/designingforsoci00port/page/n12 1]–32}}</ref>{{rp|5}} These online social interactions form the basis of much online activity including [[online shopping]],<ref>{{cite web|author=Lauren Indvik |url=http://mashable.com/2011/06/19/social-shopping-fashion-production/ |title=How Social Shopping Is Changing Fashion Production |publisher=Mashable.com |date=2011-06-19 |access-date=2011-10-20}}</ref> [[online education|education]], [[online game|gaming]] and [[social networking service]]s. The [[social]] aspect of [[Web 2.0]] communication has been to facilitate interaction between people with similar tastes.<ref>{{cite book|last=Weber|first=Larry|title=Marketing to the social web: how digital customer communities build your business|year=2009|publisher=John Wiley and Sons|location=New Jersey|isbn=978-0-470-41097-4|url=https://books.google.com/books?id=OLXuSpdKeNEC&q=the+social+web+is}}</ref>  These tastes vary depending on who the target audience is, and what they are looking for.  For individuals working in the [[public relation]] department, the job is consistently changing and the impact is coming from the social web.<ref>{{cite book|last=Brown|first=Rob|title=Public Relations and the Social Web|year=2009|publisher=Kogan Page Limited|location=Philadelphia|isbn=978-0-7494-5507-1|url=https://archive.org/details/publicrelationss0000brow|url-access=registration}}</ref>  The influence held by the social network is large and ever changing.

As people's activities on the Web and communication increase, information about their social relationships become more available.<ref>{{cite journal|last=Hoon Lee|first=Sang |author2=Pan-Jun Kim |author3=Yong-Yeol Ahn |author4=Hawoong Jeong|title=Googling Social Interactions: Web Search Engine Based Social Network Construction |journal=PLOS ONE|date=July 2010|volume=5|issue=7|pages=e11233|doi=10.1371/journal.pone.0011233 |pmid=20657762 |pmc=2908113|bibcode=2010PLoSO...511233L |doi-access=free }}</ref> [[Social networking service]]s such as  [[Facebook]] enable people and organizations to contact each other with persistent human-friendly names.{{Citation needed|date=June 2011}} Today hundreds of millions of [[Internet users]] are using thousands of social websites to stay connected with their friends, discover new "friends", and to share [[user-created content]], such as photos, videos, social bookmarks, and blogs, even through mobile platform support for [[cell phone]]s. By the second quarter in 2017, [[Facebook]] reported 1.86 billion members,<ref>{{cite web|url=https://money.cnn.com/2017/02/01/technology/facebook-earnings/index.html|title=Facebook is closing in on 2 billion users|first=Seth|last=Fiegerman|date=February 2017|website=cnn.com|access-date=21 April 2018}}</ref> and, in 2008, MySpace occupied 100 million [[User (computing)|users]] and [[YouTube]] had more than 100 million videos and 2.9 million user channels,<ref>{{cite book |last=Watson |first=Tom |title=CauseWired: plugging in, getting involved, changing the world|year=2009|publisher=Tom Wiley and Sons Inc.|location=New Jersey|url=https://archive.org/details/causewiredpluggi0000wats|url-access=registration |quote=social web impact. |isbn=9780470425466 }}</ref> and these numbers are consistently growing. The social Web is quickly reinventing itself, moving beyond simple web applications that connect individuals to live an entirely new way of life.<ref name=Porter />{{rp|18}}