Editing Spam in blogs (section)

{{Short description|Form of spamdexing}}
{{For|blogs that are built only for spamming|spam blog}}
{{tone|date=September 2014}}
'''Spam in blogs''' (also known as '''blog spam''', '''comment spam''', or '''social spam''') is a form of [[spamdexing]] which utilizes internet sites that allow content to be publicly posted, in order to artificially inflate their website [[ranking]] by [[Hyperlink|linking]] back (also referred to as [[backlink|backlinking]]) to their [[web page]]s. Backlinking helps [[search algorithm]]s determine the popularity of a web page, which plays a major role for [[search engine]]s like [[Google]] and [[Microsoft Bing]] to decide a web page ranking on a certain search query. This helps the spammer's website to list ahead of other sites for certain searches, which helps them to increase the number of visitors to their website.

It may be done by posting random comments on other blog websites (usually by an automated process), or by copying other websites' content and using it on free-to-use publishing services like [[Blogger (service)|Blogger]] and [[WordPress.com|WordPress]] or publicly accessible [[wiki]]s, digital [[Guestbook|guest books]], and [[internet forum]]s.

Note that ''blog spam'' also has another meaning, specifically when a blog author creates posts without adding any informational or educational value solely for publishing them on other [[website]]s