Editing Speedo (section)

{{Short description|Swimwear and sports goods company}}
{{About|swimwear maker Speedo International|North American licensee Speedo USA|Warnaco Group|the clothing style|swim briefs|other uses|Speedo (disambiguation)}}
{{Use British English|date=January 2014}}
{{Use dmy dates|date=January 2014}}
{{Infobox company
| name = Speedo International Limited
| logo = Speedo brand logo.svg
| logo_size = 250
| logo_caption = 
| type = [[Private company limited by shares|Private]]
| genre = 
| fate = Acquired
| predecessor = Danomic Investments Ltd.
| successor = 
| foundation = {{start date and age|1914}} in [[Sydney]], Australia
| founder = [[Alexander MacRae]]
| defunct = 
| location_city = [[Nottingham]]
| location_country = England
| location = 
| locations = 
| area_served = Worldwide
| key_people = {{unbulletedlist
|Chirag Patel <small>([[Chief Executive Officer|CEO]])</small>
}}
| industry = {{unbulletedlist
| [[Textile industry|Textile]]
| [[Footwear]]
}}
| products = {{unbulletedlist
| [[Swimsuit]]s
| [[sportswear (activewear)|Sportswear]]
| [[Flip-flops]]
}}
| services = 
| revenue = 
| operating_income = 
| net_income = 
| aum = 
| assets = 
| equity = 
| owner = 
| num_employees = 
| parent = [[Pentland Group]]
| divisions = 
| subsid = 
| homepage = {{URL|https://www.speedo.com}}
| footnotes = <ref name=Speedo1>{{cite web |url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=7911725 |archive-url=https://web.archive.org/web/20080422063957/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=7911725 |url-status=dead |archive-date=22 April 2008 |title=Speedo International Limited: Private Company Information |access-date=15 January 2011 |publisher=Bloomberg L.P. |work=BusinessWeek}}</ref>
}}

'''Speedo International Limited''' is an Australian-British distributor of [[Swimsuit|swimwear]] and swim-related accessories based in [[Nottingham]], England.

Founded in [[Sydney]], Australia in 1914 by [[Alexander MacRae]], a Scottish emigrant, the company is now a subsidiary of the British [[Pentland Group]]. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches.<ref name="Speedo2">{{cite web|url=http://www.speedo.com|title=Speedo|work=Speedo.com|publisher=[[Warnaco Group]]|df=dmy-all}}</ref> The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by [[PVH (company)|PVH]], under an exclusive perpetual licence,<ref name="YearEnd2009">{{cite journal |title=2009 Annual Report on Form 10-K |pages=1–3 |author=Warnaco |journal=Warnaco 2009 Annual Report |year=2010 |url=http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Mzc4NjUyfENoaWxkSUQ9Mzc3ODc0fFR5cGU9MQ==&t=1|format=pdf}}</ref> which had acquired prior licensee [[Warnaco Group]] in 2013. In January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval.<ref name="PentlandBuyout">{{Cite web|url=https://swimswam.com/speedo-international-parent-company-buys-speedo-north-america-for-170-million/|title=Speedo International Parent Company buys Speedo North America for $170 Million|date=2020-01-09|website=Swimswam|language=en|access-date=2020-01-10}}</ref>

In accordance with its Australian roots, Speedo uses a [[boomerang]] as its symbol.<ref>{{Cite web |url=https://www.newsweek.com/speedo-making-splash-90567 |title=Speedo: Making a Splash |first=Keith |last=Naughton |date=2008-06-20 |website=[[Newsweek]]|language=en |access-date=2018-12-29}}</ref> Due to its success in the swimwear industry, the word ''Speedo'' has become a very well-known [[trademark]] brand for racing bathing suits.