Editing Tagline (section)

{{Short description|Short text used for marketing}}
{{distinguish|Advertising slogan}}
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In [[entertainment]], a '''tagline''' (alternatively spelled '''tag line'''<ref>[http://onelook.com/?w=tag+line&ls=a Dictionary definitions at OneLook.]</ref><ref>[http://onelook.com/?w=tagline&ls=a OneLook definitions.]</ref>) is a short text which serves to clarify a thought for, or is designed with a form of, [[Dramatic convention|dramatic effect]]. Many [[slogan|tagline slogan]]s are [[Repetition (rhetorical device)|reiterated]] [[phrase]]s [[Association (psychology)|associate]]d with an [[individual]], [[social group]], or [[Product (business)|product]]. As a variant of a [[Advertising slogan|branding slogan]], taglines can be used in [[marketing]] materials and [[advertising]].

The idea behind the concept is to create a memorable dramatic phrase that will sum up the [[Tone (literature)|tone]] and [[premise]] of an [[Multimedia|audio/visual]] product,{{efn|Such as a [[movie film]] or a television [[brand]]}} or to [[Reinforcement|reinforce and strengthen]] the audience's [[memory]] of a [[Literature|literary product]]. Some taglines are successful enough to warrant inclusion in [[popular culture]].