Editing Testimonial (section)

{{Short description|Statement extolling the virtue of a product or person}}
{{about||the use of the term "testimonial" in sport|testimonial match|the Superstore episode|Testimonials (Superstore)}}
{{Distinguish|Testimony}}
{{use dmy dates|date=August 2024}}
{{More citations needed|date=June 2012}}
[[File:The Impact Of Wikipedia.webm|thumbtime=3:52|thumb|300px|An advertisement for the [[Wikimedia Foundation]] incorporating a series of editor testimonials]]
In [[promotion (marketing)|promotion]] and [[advertising]], a '''testimonial''' or '''show''' consists of a person's written or spoken statement extolling the virtue of a [[product (business)|product]]. The term "testimonial" most commonly applies to the [[sales pitch|sales-pitch]]es attributed to ordinary citizens, whereas the word "[[wikt:endorsement|endorsement]]" usually applies to pitches by [[Celebrity branding|celebrities]]. Testimonials can be part of [[communal marketing]].