Editing Two-step flow of communication (section)

{{Short description|Model of communication}}
[[File:Two step flow of communication.png|thumb|Two-step Flow of Communication Model, by Lazarsfeld and Katz (1955)]]
The '''two-step flow of communication model''' says that most people form their opinions under the influence of [[opinion leader]]s, who in turn are influenced by the [[mass media]]. In contrast to the one-step flow of the [[Hypodermic needle model|hypodermic needle model or magic bullet theory]], which holds that people are directly influenced by mass media, according to the two-step flow model, ideas flow from mass media to opinion leaders, and from them to a wider population. Opinion leaders pass on their own interpretation of information in addition to the actual media content.