Editing View-Master (section)

{{Short description|Trademark name of a line of special-format stereoscopes}}
{{Use mdy dates|date=May 2021}}
{{Infobox toy
| name = View-Master
| image = View-Master Model G.jpg
| image_size = 200px
| image_upright = 
| alt = 
| caption = A View-Master Model G, introduced in 1962
| othernames = 
| type = [[Stereoscope]]
| inventor = William Gruber
| company = [[Mattel]]
| country = United States
| from = 1939
| to =present 
| materials = 
| features = 
| slogan = 
| website = 
}}
'''View-Master''' is the trademark name of a line of special-format [[stereoscope]]s and corresponding View-Master "reels", which are thin cardboard disks containing seven [[stereoscopy|Stereoscopic 3-D]] pairs of small transparent color photographs on film.<ref name="View-Master">Mary Ann & Wolfgang Sell and Charley Van Pelt, "View-Master Memories" , M.A. and W. Sell, ISBN B0006S314I, 2000 Self-Published</ref>  It was originally manufactured and sold by [[Sawyer's]].

The View-Master system was introduced in 1939, four years after the advent of [[Kodachrome]] color film made the use of small, high-quality photographic color images practical. Tourist attraction and travel views predominated in View-Master's early lists of reels, most of which were meant to be of interest to users of all ages. Most current View-Master reels are intended for children.{{citation needed|date=November 2021}}