Editing Visual communication (section)

{{Short description|Method of communication}}
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[[File:Visual communication NGLI.jpg|thumb|Image showing the visual communication process |371x371px]]
'''Visual communication''' is the use of visual elements to convey ideas and information which include (but are not limited to) [[signage|sign]]s, [[typography]], [[drawing]], [[graphic design]], [[illustration]], [[industrial design]], [[advertising]], [[animation]], and electronic resources.<ref>{{Cite web|last=|first=|date=November 21, 2020|title=Subject Week|url=https://www.aubg.edu/news/subject-week-images-with-messages-visual-communication-1858|archive-url=|archive-date=|access-date=2021-01-28|website=www.aubg.edu|language=en}}</ref> 

This style of communication relies on the way one's brain perceives outside images. These images come together within the human brain making it as if the brain is what is actually viewing the particular image.<ref name=":4">{{Citation |title=Visual Semiotics Theory |date=2004-12-13 |work=Handbook of Visual Communication |pages=249–264 |editor-last=Smith |editor-first=Kenneth L. |url=https://www.taylorfrancis.com/books/9781135636531/chapters/10.4324/9781410611581-26 |access-date=2024-09-20 |edition=0 |publisher=Routledge |language=en |doi=10.4324/9781410611581-26 |isbn=978-1-4106-1158-1 |editor2-last=Moriarty |editor2-first=Sandra |editor3-last=Kenney |editor3-first=Keith |editor4-last=Barbatsis |editor4-first=Gretchen|url-access=subscription }}</ref> Visual communication has been proven to be unique when compared to other verbal or written languages because of its more abstract structure. It stands out for its uniqueness, as the interpretation of signs varies on the viewer's field of experience.<ref name=":03">{{Cite book |date=2004-12-13 |editor-last=Smith |editor-first=Kenneth L. |editor2-last=Moriarty |editor2-first=Sandra |editor3-last=Kenney |editor3-first=Keith |editor4-last=Barbatsis |editor4-first=Gretchen |title=Handbook of Visual Communication |url=http://dx.doi.org/10.4324/9781410611581 |doi=10.4324/9781410611581|isbn=9781410611581 }}</ref> The brain then tries to find meaning from the interpretation.<ref name=":4" /> The interpretation of imagery is often compared to the set alphabets and words used in oral or written languages. Another point of difference found by scholars is that, though written or verbal languages are taught, sight does not have to be learned and therefore people of sight may lack awareness of visual communication and its influence in their everyday life.<ref name=":03" /> Many of the visual elements listed above are forms of visual communication that humans have been using since prehistoric times.<ref>{{cite journal |last1=Eddy |first1=Matthew Daniel |title=Diagrams |volume=in Anthony Grafton, Ann Blair and Anja Sylvia Goeing (Eds.), A Companion to the History of Information (Princeton: Princeton University Press, 2020), 397-401. |url=https://www.academia.edu/37525375}}</ref>  Within modern culture, there are several types of characteristics when it comes to visual elements, they consist of objects, models, graphs, diagrams, maps, and photographs.<ref name=":0">"7 Paramount Components of Visual Communication". ''Infographic Design Team - Infographics Design - Data Visualization''. Retrieved 2021-01-27. https://www.infographicdesignteam.com/blog/components-of-visual-communication/</ref> Outside the different types of characteristics and elements, there are seven components of visual communication: [[color]], [[shape]], tones, [[texture (visual arts)|texture]], [[figure–ground (perception)|figure-ground]], balance, and hierarchy.<ref name=":0" />

Each of these characteristics, elements, and components play an important role in daily lives. Visual communication holds a specific purpose in aspects such as social media, culture, politics, economics, and science. In considering these different aspects, visual elements present various uses and how they convey information.<ref name="Bordley2009">{{cite journal |last1=Bordley |first1=Robert F. |title=The Hippocratic Oath, Effect Size, and Utility Theory |journal=Medical Decision Making |date=May 2009 |volume=29 |issue=3 |pages=377–379 |doi=10.1177/0272989X09333128 |pmid=19380886 |s2cid=45802325 |url=http://mdm.sagepub.com/content/29/3/377.full.pdf }}</ref> Whether it is advertisements, teaching and learning, or speeches and presentations, they all involve visual aids that communicate a message. In reference to the visual aids, the following are the most common: chalkboard or whiteboard, poster board, handouts, video excerpts, projection equipment, and computer-assisted presentations.<ref name="roth2">{{cite book|last=Rothwell|first=J. Dan|title=In the company of others : an introduction to communication|publisher=[[Oxford University Press]]|date=2010|isbn=978-0-19-533630-6|edition=3rd|location=New York}}{{page needed|date=February 2021}}</ref>