Editing Von Dutch (section)

{{Short description|American fashion brand}}
{{about|the company|the artist the company is named after|Kenny Howard|the Charli XCX song|Von Dutch (song)}}
{{Use dmy dates|date=March 2020}}
{{Infobox company
| name = Von Dutch, WSG VD
| logo = Von Dutchlogo.png
| caption = 
| type = 
| genre = 
| fate = 
| predecessor = 
| successor = 
| foundation = {{start date and age|1999}}
| founder = 
| defunct = 
| location_city = [[New Jersey]]
| location_country = United States
| location = 
| locations = 
| area_served = USA, Indonesia, Brazil, Australia, Europe, HK, Malaysia, Singapore, China
| key_people = 
| industry = Men’s and women’s apparel and accessories
| products = Shirts, jackets, shoes, hats, jeans, bags, eyewear, watches, and belts/buckles
| services = 
| revenue = 
| operating_income = 
| net_income = 
| aum = 
| assets = 
| equity = 
| owner = WSG (White Space Group)
| num_employees = 
| parent = WSG
| divisions = 
| subsid = 
| homepage = [http://www.vondutch.com/ www.vondutch.com]
| footnotes = 
| intl = 
}}

'''Von Dutch''' is an American multinational [[fashion]] brand posthumously named after [[Kenny Howard]], a.k.a. "Von Dutch", an American artist and [[pinstriping|pinstriper]] of the [[Kustom Kulture]] movement.<ref>{{cite news|url=https://www.usatoday.com/life/2003-08-25-von-dutch_x.htm|archive-url=https://web.archive.org/web/20040730192914/http://www.usatoday.com/life/2003-08-25-von-dutch_x.htm|url-status=dead|archive-date=30 July 2004|title=Stars get revved up over Von Dutch|work=[[USA Today]]|access-date=13 January 2011|first1=Karen|last1=Thomas|date=26 August 2003}}</ref> After Howard's death in 1992, his daughters allowed Ed Boswell to produce items using the Von Dutch trademark logo.<ref>{{cite web |url=http://neuronsyndicate.com/portfolio/von-dutch/ |title=Von Dutch homepage |publisher=Neuronsyndicate.com |access-date=2015-04-06 |archive-url=https://web.archive.org/web/20150212002257/http://neuronsyndicate.com/portfolio/von-dutch/ |archive-date=12 February 2015 |url-status=dead |df=dmy-all }}</ref> The trademark rights were sold in 1996 to Mike Cassell who, with Robert Vaughn, used the logo for an apparel line named Von Dutch Originals.<ref>{{cite news |last1=Kaplan |first1=Ilana |title=The Untold Story of Von Dutch |work=The New York Times |date=17 November 2021 |url=https://www.nytimes.com/2021/11/17/style/von-dutch-hulu-documentary.html |access-date=11 June 2022}}</ref> French designer [[Christian Audigier]] helped popularize the brand in the early 2000s. Von Dutch was repurchased in 2009 by Groupe Royer S.A., through its Luxembourg subsidiary Royer brands International S.a.r.l. In 2024, WSG (White Space Group) purchased the global rights from Groupe Royer S.A.

The clothing brand gained popularity in the US and attracted the attention of celebrities such as [[Paris Hilton]], [[Whitney Houston]], [[Madonna (entertainer)|Madonna]], [[Britney Spears]], [[Justin Timberlake]], [[Jay-Z]], [[Ashton Kutcher]] and [[Eric Church]].<ref>{{Cite web|url=http://classicwhitney.yuku.com/topic/1596/Being-Bobby-Brown-Episode-7|title=Being Bobby Brown Episode 7|date=4 August 2005 }}</ref><ref>{{cite web|url=http://www.brandingstrategyinsider.com/2008/08/brand-strategy.html |title=Brand Strategy: Build an Icon, Not a Fad |website=Brandingstrategyinsider.com |access-date=April 6, 2015}}</ref><ref>{{cite news|first=Patricia Ward|last=Biederman|url=https://www.latimes.com/archives/la-xpm-2002-sep-02-me-dutch2-story.html |title=Car Painter Earned His Stripes|newspaper=[[Los Angeles Times]] |date=September 2, 2002 |access-date=April 6, 2015}}</ref><ref>{{cite news|last=David |first=Mark |url=https://variety.com/2011/dirt/real-estalker/von-dutch-tycoon-tonny-sorensen-lists-l-a-crib-1201232688/ |title=Von Dutch Tycoon Tonny Sorensen Lists L.A. Crib |magazine=[[Variety (magazine)|Variety]] |date=December 17, 2011|access-date=April 6, 2015}}</ref><ref>{{cite news|url=https://www.latimes.com/archives/la-xpm-2004-jan-02-et-moore2-story.html |title=Going Von Dutch|newspaper=[[The Los Angeles Times]] |date=January 2, 2004 |access-date=April 6, 2015 |first=Booth |last=Moore}}</ref><ref name="nytimes">{{cite news|url=https://www.nytimes.com/2009/04/06/nyregion/06surf.html?em|title=Transplanting the Legend of the Santa Cruz Surf|first1=Corey|last1=Kilgannon|first2=Ben|last2=Chapman|date=April 6, 2009|work=[[The New York Times]]|page=21|access-date=January 14, 2011}}</ref>