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Wordmark
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{{Short description|Distinct text-only typographic}} {{For|the computer hardware term|Word mark (computer hardware)}} {{Use dmy dates|date=November 2023}} {{Sidebar | name = Examples | title = Wordmark Examples | navbar = none | class = sidebar-example | content1 = <big>APPLE</big> | content2 = <big>COCA-COLA</big> | content3 = <big>DISNEY</big> | content4 = <big>FEDEX</big> | content5 = <big>GOOGLE</big> | content6 = <big>IBM</big> | content7 = <big>IPHONE</big> | content8 = <big>MICROSOFT</big> | content9 = <big>KITKAT</big> | content10 = <big>ESPN</big> | belowstyle = font-weight:normal;text-align:left | below = Note: Trademarked wordmarks are generally not case-sensitive and are listed in uppercase by trademark registrars.<ref>{{cite web |title=Are Trademarks Case-Sensitive? |url=https://tmkings.com/are-trademarks-case-sensitive/ |website=TM Kings |access-date=February 8, 2025}}</ref><ref name="USPTO_StandardCharacters">[https://www.uspto.gov/trademarks/standard-character-set Standard Character Set] - United States Patent and Trademark Office</ref> }} A '''wordmark''' or '''word mark''' is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM). In some jurisdictions a wordmark may be [[trademark]]ed, giving it legal distinction, and potentially additional protection of any artistic presentation.
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