Editing Above the fold (section)

== In web design ==
Above the fold is also used in website design (along with "above the scroll") to refer to the portion of the webpage that is visible without scrolling.<ref>{{cite web |last=Fadeyev |first=Dmitry |url=http://uxdesign.smashingmagazine.com/2009/09/24/10-useful-usability-findings-and-guidelines/ |title=10 Useful Usability Findings and Guidelines &#124; Smashing UX Design |publisher=Uxdesign.smashingmagazine.com |date=2009-09-24 |access-date=2013-12-05 |archive-url=https://web.archive.org/web/20131205055500/http://uxdesign.smashingmagazine.com/2009/09/24/10-useful-usability-findings-and-guidelines/ |archive-date=2013-12-05 |url-status=dead }}</ref> As screen sizes vary drastically<ref>{{cite web|url=https://www.w3schools.com/browsers/browsers_display.asp |title=Browser Display Statistics |publisher=W3schools.com |access-date=2013-12-05}}</ref> there is no set definition for the number of pixels that define the fold. This is because different screen resolutions will show different portions of the website without scrolling. Further complicating matters, many websites adjust their layout based on the size of the browser window, such that the fold is not a static feature of the page.

A 2006 study by [[Jakob Nielsen (usability consultant)|Jakob Nielsen]] found that 77% of visitors to a website do not scroll,<ref>{{cite web|last=Fadeyev |first=Dmitry |url=http://uxdesign.smashingmagazine.com/2009/09/24/10-useful-usability-findings-and-guidelines |title=10 Useful Usability Findings and Guidelines &#124; Smashing UX Design |publisher=Uxdesign.smashingmagazine.com |date=2009-09-24 |access-date=2013-12-05}}</ref> and therefore only see the portion of the website that is above the fold. In a more recent article by Amy Schade<ref>{{Cite web|url=https://www.nngroup.com/articles/page-fold-manifesto/|title=The Fold Manifesto: Why the Page Fold Still Matters|last=Schade|first=Amy|date=2015-02-01|publisher=NNgroup|access-date=2016-11-13}}</ref> and NNgroup it is stated that there is an 84% average difference in how users treat the content above and below the fold, there is a big dropoff in attention below the fold. Most web design advice available today encourages designers to place important information at the top of the website, but also to prioritize usability and design.<ref>{{cite web|url=http://iampaddy.com/lifebelow600/ |title=Life Below 600px &#124; Paddy Donnelly |publisher=Iampaddy.com |access-date=2013-12-05}}</ref><ref>{{cite web|author=Milissa Tarquini |url=http://boxesandarrows.com/blasting-the-myth-of-the-fold/ |title=Blasting the Myth of the Fold « Boxes and Arrows |publisher=Boxesandarrows.com |date=2007-07-24 |access-date=2013-12-05}}</ref><ref>{{cite web |last=Fadeyev |first=Dmitry |url=http://uxdesign.smashingmagazine.com/2009/09/24/10-useful-usability-findings-and-guidelines/ |title=10 Useful Usability Findings and Guidelines &#124; Smashing UX Design |publisher=Uxdesign.smashingmagazine.com |date=2009-09-24 |access-date=2013-12-05 |archive-url=https://web.archive.org/web/20131205055500/http://uxdesign.smashingmagazine.com/2009/09/24/10-useful-usability-findings-and-guidelines/ |archive-date=2013-12-05 |url-status=dead }}</ref>

Nevertheless, many web advertising companies require ads be placed above the fold. Marketing research done by Google shows that the viewability of adverts is affected by its position in relation to the fold as there is a significant drop-off below the fold.<ref>{{Cite web|url=http://think.storage.googleapis.com/docs/the-importance-of-being-seen_study.pdf|title=The importance of being seen|date=2014|access-date=2016-11-13}}</ref> Each company tends to use their own definition of the fold. The BlogHer advertising network, for example, defines the fold as the top 768 pixels of the page.<ref>{{cite web |last=Humaciu |first=Audrey |url=http://www.blogher.com/publishing-network/member-guide |title=Publishing Network Member Guide |publisher=BlogHer |access-date=2013-12-05 |archive-url=https://web.archive.org/web/20131208135743/http://www.blogher.com/publishing-network/member-guide |archive-date=2013-12-08 |url-status=dead }}</ref> The FoodieBlogRoll advertising network defines the fold as the top 1000 pixels.<ref>{{cite web |url=http://www.foodieblogroll.com/faq |title=FAQ |publisher=Foodie Blogroll |date=2010-12-17 |access-date=2013-12-05 |archive-url=https://web.archive.org/web/20131211095859/http://www.foodieblogroll.com/faq |archive-date=2013-12-11 |url-status=dead }}</ref>