Editing Advertorial (section)

==Types==
Advertorials can be classified into three types:
* Image advertorials:  The organization running the advertisement wants to produce a favorable view of the organization or its products among the readers.<ref name=":0">{{Cite book|url=https://books.google.com/books?id=gZB0NjVq3goC&pg=PT142|title=Governing Health: The Politics of Health Policy|last=Weissert|first=William G.|last2=Weissert|first2=Carol S.|date=2012-07-13|publisher=JHU Press|isbn=9781421408460|pages=142|language=en}}</ref>
* Advocacy advertorials:  The organization wants to explain their view of a controversial subject.<ref name=":0" />
* Journalism advertorials:  The organization wants to attract media attention to a subject or themselves.<ref name=":0" />  Their goal may be inspiring independently written stories about their area of interest, to get quoted in related stories, or to influence how journalists will write about a subject in the future.{{Cn|date=March 2021}}