Editing Agenda-setting theory (section)

== Process of agenda-setting (known as accessibility) ==
{{See also|Political agenda|Political ethics|Demagogue|Media transparency|Media manipulation|Indoctrination}}

Agenda setting occurs through a cognitive process known as "accessibility".<ref>{{cite journal |title=The American Association for Public Opinion Research Presents the 2009 AAPOR BOOK AWARD to Shanto Iyengar and Donald R. Kinder For News That Matters: Television and American Opinion University of Chicago Press, Chicago, IL (1987) |journal=Public Opinion Quarterly |date=September 2009 |volume=73 |issue=3 |pages=609 |doi=10.1093/poq/nfp055 }}</ref> Accessibility implies<ref>{{cite journal |last1=Iyengar |first1=Shanto |title=The Accessibility Bias in Politics: Television News and Public Opinion |journal=International Journal of Public Opinion Research |date=1990 |volume=2 |issue=1 |pages=1–15 |doi=10.1093/ijpor/2.1.1 }}</ref> that the frequency and prominence of news media coverage significantly influences the accessibility of specific issues within the audience's memory. When respondents are asked what the most important problem facing the country is, they answer with the most accessible news issue in memory, which is typically the issue the news media focused on the most. The agenda-setting effect does not stem from just one or a few messages but instead is due to the collective impact of a very large number of messages, each of which has a different content but all of which target with the same general issue.<ref name="Dearing 1988 555–5942">{{cite journal |last=Dearing |first=J |author2=Rogers, E |year=1988 |title=Agenda-setting research: Where has it been, where is it going? |journal=Communication Yearbook |volume=11 |pages=555–594}}</ref>