Editing Analyst relations (section)

== Types and history ==
Large corporations supplying technology ([[computer hardware|hardware]], [[software]], [[computer network|networking]], and [[IT Services]]) usually have an Analyst Relations person or team (sometimes called industry relations). Corporate analyst relations functions are also found in the [[automotive]], [[aerospace]] and [[telecommunications]] industries. In addition to in-house AR employees, there are a number of agencies offering specialized analyst relations support.

In 2004, Efrem Mallach listed four types of industry analysts: 
*'''Scheduled'''. Market share forecasters follow set annual cycles.
*'''Planned'''. These analysts plan research agendas several months in advance.
*'''Event-driven'''. These analysts respond to current developments. 
*'''Client-driven'''. These analysts, and also consultants and advisors in the same firms, apply existing knowledge to specific inquiries submitted by clients. <ref>{{Cite book |last=Litke |first=Sven |date=2018 |title=Influencer Relations |publisher=Folrose |page=94 |isbn=978-0-906378-08-3}}</ref>

The remit of an AR team is to ensure that industry analysts are briefed on a regular basis about their company's strategy, products, services and solutions, as well as their ability to execute in terms of global scale and go-to-market capabilities. In addition, ARs respond to research requests, and generally try to persuade these influential third parties to represent their organization in the best possible light.{{fact|date=June 2019}}

Analyst Relations teams often report into a [[corporate communication]]s function, although they can also report to [[marketing]], [[investor relations]], [[sales]], or even directly to the [[CEO]].{{fact|date=June 2019}}

In June 2006, the Institute of Industry Analyst Relations was formed as a non-profit community of practice for Analyst Relations professionals and its members are both in-house and agency side AR professionals. Membership is closed to industry analysts.<ref>{{Cite web|url=http://analystrelations.org/2006/04/06/ar-leaders-to-launch-professional-institute/|title = The IIAR> Institute of Influencer & Analyst Relations / AR leaders to launch professional institute|date = 6 April 2006}}</ref>