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Animerica Extra
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==History== ''Animerica Extra'' was conceived as a sister publication to ''[[Animerica]]'', Viz's general interest anime and manga magazine.<ref name="Book"/> Amid the [[History of anime#1990s|anime boom of the 1990s]], ''Animerica Extra'' and the Viz manga magazines ''Manga Vizion'' and ''[[Pulp (manga magazine)|Pulp]]'' were among the first English-language manga magazines to publish manga titles aimed at demographics outside of [[Children's anime and manga|children's manga]],<ref name="Book"/> and have been noted as being "instrumental in disseminating manga culture" in North America.<ref>{{cite book |last1=Yadao |first1=Jason S. |title=The Rough Guide to Manga |date=2009 |publisher=Penguin |isbn=978-1858285610 |page=242}}</ref> The magazine principally published English-language translations of manga, though it published non-manga content such as the short stories of [[Mitsuru Adachi]], and feature stories on manga, anime, and [[Japanese culture]].<ref name="AniEx1"/> Certain issues featured original cover artwork by manga artists, including [[Haruhiko Mikimoto]]<ref name="AniEx2"/> and [[Chiho Saito]].<ref name="AniEx3"/> Sales for the magazine were initially strong; in August 2001, ''[[ICv2]]'' reported that ''Animerica Extra'' had grown its circulation month-over-month for over a year, and cited the magazine's growth as proof of uncaptured potential in the American ''shōjo'' market.<ref name="ICV21"/> ''Animerica Extra'''s readership was roughly 70 percent female;<ref name="Book"/> ''ICv2'' additionally noted that retailers such as [[Mile High Comics]] were able to capitalize on the success of ''Animerica Extra'' to attract female customers to [[comic book store]]s.<ref name="ICV22"/> Following the cancellation of ''Pulp'' in 2002, the magazine's serialization of ''[[Banana Fish]]'' continued in ''Animerica Extra''.<ref name="CBR"/> In July 2003, the magazine began publishing ''shōjo'' manga exclusively<ref name="ANN1"/> and began printing certain manga in its original [[right-to-left]] format, as opposed to the [[Manga outside Japan#Flipping|flipped artwork]] it had previously published.<ref name="ANN3"/> In December 2004, ''Animerica Extra'' ceased publication.<ref name="ANN2"/> The magazine was replaced by the manga magazine ''[[Shojo Beat]]'', which was published by Viz from July 2005 until July 2009.<ref name="ANN4"/>
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