Editing Area code 900 (section)

== History ==
The first 900-service known to have been used in the United States, was for the "Ask President Carter" program in March 1977, for incoming calls to a nationwide [[talk radio]] broadcast featuring the newly elected [[President of the United States|President]] [[Jimmy Carter]], hosted by [[anchorperson|anchorman]] [[Walter Cronkite]].<ref name="ucsb">{{cite web |url=http://www.presidency.ucsb.edu/ws/?pid=7119 |title='Ask President Carter'—Remarks During a Telephone Call-in Program on the CBS Radio Network |date=1977-03-05 |first=Gerhard |last=Peters |work=The American Presidency Project |archive-url=https://web.archive.org/web/20130714125320/http://www.presidency.ucsb.edu/ws/?pid=7119 |archive-date=2013-07-14 |url-status=live }}</ref> At that time, the intent for area code 900 was as a [[choke exchange]]—a code that blocked large numbers of simultaneous callers from jamming up the long-distance network. Numbers with the 900 area code were those which were expected to have a huge number of potential callers, and the 900 area code was screened at the local level to allow only a certain number of the callers in each area to access the nationwide long-distance network for reaching the destination number. Also, the early incarnation of 900 was not billed at premium-rate charges, but rather at regular long-distance charges based on the time of day and day of week that the call was placed. The number used for the radio program was one that was specially arranged by [[AT&T Corporation]], [[CBS Radio]], and the White House, to be free to the calling party.<ref name="ucsb" /> However, by 1980,{{citation needed|date=December 2010}} the 900 area code was completely restructured by AT&T to be the premium-rate special area code which it remains today.  At that time, many evening news agencies conducted "pulse polls" for $0.50 per call charges and displayed results on television.  One early use was by ''Saturday Night Live'' producers for the sketch "[[Larry the Lobster (Saturday Night Live)|Larry the Lobster]]", featuring Eddie Murphy.  The comedy sketch drew nearly 500,000 calls. AT&T and the producers of ''SNL'' split the profits of nearly $250,000.<ref>{{cite web|last1=Raviv|first1=Shaun|title=The Rise and Fall of the 1-900 Number|url=https://priceonomics.com/the-rise-and-fall-of-the-1-900-number/|website=Priceconomics|date=4 October 2016 |access-date=6 October 2016}}</ref>

Earlier, '''976 numbers''' used 976 as a local prefix (970 or 540 in some markets, such as New York state), though it was not assigned to a specific [[telephone exchange]]. These numbers were dialed as any other number, such as 976-1234.

Initially, consumers had no choice regarding the accessibility to 900 or 976 numbers with their subscription service. However, in 1987, after a child had accumulated a bill of $17,000,{{Citation needed|date=May 2007}} the [[California Public Utilities Commission]] subsequently required telephone companies to give customers the option of preventing the dialing of premium-rate numbers.<ref name="leginfo">{{cite web |url=http://www.leginfo.ca.gov/cgi-bin/displaycode?section=puc&group=02001-03000&file=2881-2890.2 |title=Public Utilities Code Section 2881-2890.2 |work=California Legislative Information |archive-url=https://web.archive.org/web/20090809093113/http://www.leginfo.ca.gov/cgi-bin/displaycode?section=puc&group=02001-03000&file=2881-2890.2 |archive-date=2009-08-09 |url-status=dead |access-date=2010-12-08 }}</ref>

From the early 1980s through the early 1990s, it was common to see commercials promoting 1 (900) numbers to children featuring such things as characters famous from [[Saturday morning cartoons]] to [[Santa Claus]].{{citation needed|date=September 2021}}<ref>{{Citation |title=1987 Santa Claus 1-900-660-6666 Hotline commercial | date=26 July 2012 |url=https://www.youtube.com/watch?v=2YEDS4vr2y0 |language=en |access-date=2022-07-31}}</ref> Due to complaints from parent groups about kids not knowing the dangers and high cost of such calls, the [[Federal Trade Commission|FTC]] enacted new rules and such commercials directed at children ceased to air on television as of the mid-1990s.{{citation needed|date=September 2021}}

Using 900-numbers for adult entertainment lines was a prevalent practice in the early years of the industry. This practice continues, along with the use of these numbers for things such as software technical support, banking access, and stock tips.  Adult entertainment 900 numbers have been largely absent from AT&T and [[Verizon Communications|MCI]] since 1991. In 1992, the Supreme Court allowed a law passed by Congress that created a block on all 900 numbers that provided adult content, except for those consumers who requested access to a specific number in writing. The law killed the adult 900 number business, which moved over to 800 numbers, where billing had to be done by credit card.<ref name='pnc'>{{cite web | url = https://priceonomics.com/the-rise-and-fall-of-the-1-900-number/ | title = The Rise and Fall of the 1-900 Number |date=4 October 2016 | access-date = 5 October 2016 | work= Pricenomics | author = Shaun Raviv}}</ref>

[[Hulk Hogan]]'s Hotline was a lucrative 900 number in the 1990s.<ref>{{cite web|last1=Trex|first1=Ethan|title=12 (Non-Sexual) Uses for 900 Numbers|url=http://mentalfloss.com/article/24272/12-non-sexual-uses-900-numbers|website=Mental Floss|access-date=20 February 2017}}</ref> Other early leaders in amassing huge volumes of revenue were the [[New Kids on the Block]] and [[Dionne Warwick]]'s [[Psychic Friends Network]].