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Augmented reality
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==Comparison with virtual reality== Augmented reality refers to experiences that are artificial and that add to the already existing reality.<ref>{{Cite magazine |url=https://www.wired.com/2009/08/augmented-reality/ |title=If You're Not Seeing Data, You're Not Seeing |last=Chen |first=Brian |date=25 August 2009 |magazine=Wired |access-date=18 June 2019}}</ref><ref>{{Cite web |url=http://www.augmentedrealityon.com/ |title=Augmented Reality (AR) |website=augmentedrealityon.com |archive-url=https://web.archive.org/web/20120405071414/http://www.augmentedrealityon.com/ |archive-date=5 April 2012 |url-status=dead |access-date=18 June 2019}}</ref><ref name="Azuma_survey">{{cite journal |last=Azuma |first=Ronald |author-link=Ronald Azuma |date=August 1997 |title=A Survey of Augmented Reality |url=http://www.cs.unc.edu/~azuma/ARpresence.pdf |access-date=2 June 2021 |journal=Presence: Teleoperators and Virtual Environments |publisher=MIT Press |volume=6 |issue=4 |pages=355β385 |doi=10.1162/pres.1997.6.4.355|s2cid=469744 }}</ref> In [[virtual reality]] (VR), the users' perception is completely computer-generated, whereas with augmented reality (AR), it is partially generated and partially from the real world.<ref>{{Cite journal|last1=Carmigniani|first1=Julie|last2=Furht|first2=Borko|last3=Anisetti|first3=Marco|last4=Ceravolo|first4=Paolo|last5=Damiani|first5=Ernesto|last6=Ivkovic|first6=Misa|s2cid=4325516|date=1 January 2011|title=Augmented reality technologies, systems and applications|journal=Multimedia Tools and Applications|language=en|volume=51|issue=1|pages=341β377|doi=10.1007/s11042-010-0660-6|issn=1573-7721}}</ref><ref>{{Cite book|title=Virtual, Augmented Reality and Serious Games for Healthcare 1|last1=Ma|first1=Minhua|last2=C. Jain|first2=Lakhmi|last3=Anderson|first3=Paul|publisher=[[Springer Publishing]]|year=2014|isbn=978-3-642-54816-1|pages=120}}</ref> For example, in architecture, VR can be used to create a walk-through simulation of the inside of a new building; and AR can be used to show a building's structures and systems super-imposed on a real-life view. Another example is through the use of utility applications. Some AR applications, such as [[Augment (app)|Augment]], enable users to apply digital objects into real environments, allowing businesses to use augmented reality devices as a way to preview their products in the real world.<ref>{{Cite web|url=https://www.pcmag.com/news/augment-is-bringing-the-ar-revolution-to-business|title=Augment Is Bringing the AR Revolution to Business|last1=Marvin|first1=Rob|date=16 August 2016|website=PC Mag|language=en|access-date=2021-02-23}}</ref> Similarly, it can also be used to demo what products may look like in an environment for customers, as demonstrated by companies such as [[Mountain Equipment Co-op]] or [[Lowe's]] who use augmented reality to allow customers to preview what their products might look like at home.<ref>{{Cite web|url=https://archpaper.com/2019/08/retail-is-getting-reimagined-with-augmented-reality/|title=Retail is getting reimagined with augmented reality|last=Stamp|first=Jimmy|date=30 August 2019|website=The Architect's Newspaper|url-status=live|archive-url=https://web.archive.org/web/20191115233539/https://archpaper.com/2019/08/retail-is-getting-reimagined-with-augmented-reality/|archive-date=15 November 2019}}</ref> Augmented reality (AR) differs from virtual reality (VR) in the sense that in AR, the surrounding environment is 'real' and AR is just adding virtual objects to the real environment. On the other hand, in VR, the surrounding environment is completely virtual and computer generated. A demonstration of how AR layers objects onto the real world can be seen with augmented reality games. [[WallaMe]] is an augmented reality game application that allows users to hide messages in real environments, utilizing geolocation technology in order to enable users to hide messages wherever they may wish in the world.<ref>{{Cite web|url=https://www.techradar.com/news/the-future-is-virtual-why-ar-and-vr-will-live-in-the-cloud|title=The future is virtual - why AR and VR will live in the cloud|last=Mahmood 2019-04-12T11:30:27Z|first=Ajmal|website=TechRadar|date=12 April 2019|language=en|access-date=2019-12-12}}</ref>
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