Editing Avid Technology (section)

==History==
Avid was founded by Bill Warner, a former marketing manager from [[Apollo Computer]]. 

A prototype of their first non-linear editing system, the Avid/1 Media Composer, was shown at the [[National Association of Broadcasters]] (NAB) convention in April 1988. The Avid/1 was based on an [[Apple Macintosh II]] computer, with special hardware and software of Avid's design installed.
The Avid/1 was "the biggest shake-up in editing since [[Georges Méliès|Melies]] played with time and sequences in the early 1900s".<ref>Russell Evans, Practical DV Filmmaking, Focal Press, 2005 {{ISBN|0-240-80738-3}}, {{ISBN|978-0-240-80738-6}} page 13</ref> 

By the early 1990s, Avid products began to replace such tools as the [[Moviola]], [[Steenbeck]], and KEM flatbed editors, allowing [[Film editor|editors]] to handle their film creations with greater ease. The first feature film edited using the Avid was ''Let's Kill All the Lawyers'' in 1992, directed by Ron Senkowski. The film was edited at a 30fps NTSC rate, then used Avid MediaMatch to generate a negative cutlist from the [[Edit decision list|EDL]].<ref>{{cite web|last1=Kennedy|first1=Ashley|title=Fun Facts and Dates in Digital Editing 'Firsts'|date=10 December 2011|url=https://www.premiumbeat.com/blog/fun-facts-and-dates-in-digital-editing-firsts/|access-date=27 April 2017}}</ref> The first feature film edited natively at 24fps with what was to become the Avid Film Composer was ''Emerson Park''. The first studio film to be edited at 24fps was ''[[Lost in Yonkers (film)|Lost in Yonkers]]'', directed by [[Martha Coolidge]]. 

By 1994 only three feature films used the new digital editing system. By 1995 dozens had switched to Avid, and it signaled the beginning of the end of cutting celluloid. In 1996 [[Walter Murch]] accepted the [[Academy Awards|Academy Award]] for editing ''[[The English Patient (film)|The English Patient]]'' (which also won best picture), which he cut on the Avid. This was the first Editing Oscar awarded to a digitally edited film (although the final print was still created with traditional [[negative cutting]]).<ref>Scott Kirsner, Inventing the Movies: Hollywood's Epic Battle Between Innovation and the Status Quo, from Thomas Edison to Steve Jobs (2008) Publisher Scott Kirsner, {{ISBN|1-4382-0999-1}}, {{ISBN|978-1-4382-0999-9}} page 84-85
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[[File:Avid logo.svg|thumb|Avid logo, 1999-2008]]
In 1994 Avid introduced [[Open Media Framework Interchange|Open Media Framework]] (OMF) as an open standard file format for sharing media and related metadata.

Over the years, Avid has released numerous freeware versions of Media Composer. Initially this included [[Avid Free DV]]: a free edition of Media Composer with limited functionality; Avid Xpress DV: a consumer edition of Media Composer; and then Avid [[Xpress Pro]]: a prosumer edition of [[Media Composer]]. These editions were discontinued in 2008 as the flagship Media Composer was lowered in price. Later, Avid released Media Composer | First, which included a large portion of Media Composer's functionality but its exporting workflows publishing finished videos directly to web services like YouTube. 

On March 29, 1999, Avid Technology, Inc. adjusted the amount originally allocated to IPR&D and restated its third-quarter 1998 consolidated financial statements accordingly, considering the SEC's views.<ref>{{cite web |url= http://www.thefreelibrary.com/Avid+Technology+Announces+Revaluation+of+Acquisition+Charges%3B+First...-a054243535| title=Avid Technology Announces Revaluation of Acquisition Charges}}</ref>

In February 2018, Avid appointed Jeff Rosica as CEO, after terminating Louis Hernandez Jr, who was accused of workplace misconduct.<ref>{{cite news |title=Avid Technology Announces Appointment of Jeff Rosica as Chief Executive Officer and Termination of Louis Hernandez, Jr. |url=https://www.avid.com/press-room/2018/02/jeff-rosica-appointed-ceo |access-date=19 October 2019 |work=Avid |date=26 February 2018}}</ref>

In November 2023, Avid Technology was acquired by an affiliate of [[Symphony Technology Group|STG]] for $1.4 billion.<ref>{{Cite news |last=Giardina |first=Carolyn |date=November 7, 2023 |title=Private Equity Firm STG Completes Acquisition of Avid for $1.4B |url=https://www.hollywoodreporter.com/business/business-news/stg-completes-avid-acquisition-1235638903/ |work=The Hollywood Reporter}}</ref> This process delisted Avid from the public stock exchange, making it private. 

In April 2024, Avid appointed Wellford Dillard as CEO, succeeding Jeff Rosica.<ref>{{Cite web |last=Giardina |first=Carolyn |date=2024-04-02 |title=Avid Names Wellford Dillard as CEO |url=https://variety.com/2024/artisans/news/avid-ceo-wellford-dillard-1235958156/ |access-date=2025-05-22 |website=Variety |language=en-US}}</ref>