Editing Banner Records (section)

==History==
Banner was formed in January 1922 as the flagship label of the Plaza Music Company of New York City.<ref name="records1">{{cite web|url=http://www.78-records.com/78s-labels-banner.htm|title=78s-THE LABELS-BANNER|first=Peter|last=Stone|website=78-records.com|accessdate=2 June 2018}}</ref> Plaza Music produced several cheap labels targeted at discount houses and hired bandleader Adrian Schubert as musical director.<ref>{{cite web|url=http://www.allmusic.com/artist/adrian-schubert-mn0001261517|title=Adrian Schubert - Biography & History - AllMusic|website=AllMusic|accessdate=2 June 2018}}</ref> At the beginning, Banner concentrated on popular dance hits, though it also recorded comedy, semi-classical music, and a small number of [[country music|country]] and [[blues]] records. In its first years Banner also leased masters from [[Paramount Records]] and [[Emerson Records]].<ref name="New Grove">{{cite book|last=Rye|first=Howard|title=The New Grove Dictionary of Jazz, vol. 1|year=2002|publisher=Grove's Dictionaries Inc.|location=New York|isbn=1561592846|edition=2nd|editor=Barry Kernfeld|page=131}}</ref><ref name="discography1">{{cite web|url=http://www.78discography.com/Ban1000.htm|title=BANNER (1920s) 78rpm numerical listing discography: 1000 - 1500|website=78discography.com|accessdate=2 June 2018}}</ref><ref name="auto">{{cite web|url=http://www.78discography.com/Ban1500.htm|title=BANNER 78rpm numerical listing discography: 1500 - 2000|website=78discography.com|accessdate=2 June 2018}}</ref><ref name="discography2000">{{cite web|url=http://www.78discography.com/Ban2000.htm|title=BANNER (1920s) 78rpm numerical listing discography: 2000 - end of series|website=78discography.com|accessdate=2 June 2018}}</ref>

In July 1929 Plaza merged with Cameo-Pathé and the [[Scranton Button Company]] to form the ([[American Record Corporation|ARC]]). ARC dropped Pathé and Scranton Button's label Emerson but kept active all of the other labels belonging to the combined company, including Banner. After ARC acquired the rights to [[Brunswick Records]], Banner's product lines began to reflect the general ARC product, and this added more African-American and country music to its catalogue.<ref name="auto1">{{cite web|url=http://www.78discography.com/Ban32000.htm|title=BANNER (ARC) 78rpm numerical listing discography: 32000 - 32500|website=78discography.com|accessdate=2 June 2018}}</ref> As part of the ARC-BRC combination, it no longer enjoyed a flagship status accorded to [[Melotone Records (US)|Melotone]] among the budget labels. Although ARC-BRC dropped some of the dime-store labels, it kept Banner until December 1938, when the CBS Broadcasting Network bought ARC-BRC and liquidated all of the dime-store labels.<ref name="records1"/>

In December 1946, entrepreneur Sam Selsman formed a new Banner Records label, devoted to Jewish music and Yiddish-language comedy routines;<ref>"Yiddish Waxery Formed," ''Billboard'' December 28, 1946</ref> although this later Banner Records no longer actively records, its catalogue continues.<ref>[http://www.jewishjukebox.com/products/klezmer_music/447.asp Jewish Jukebox Entry for a Banner Records release] {{webarchive |url=https://web.archive.org/web/20080720064312/http://www.jewishjukebox.com/products/klezmer_music/447.asp |date=July 20, 2008 }}</ref> There is no relationship between the Hebrew Banner label and the earlier products of Plaza Music or ARC/BRC; nor is there is a relationship to a dime-store label put out by Leeds and Caitlin in the early 1900s, though the label's design is similar.<ref>{{cite web|url=http://majesticrecord.com/labelsb.htm|title=78 rpm Record Labels|website=majesticrecord.com|accessdate=2 June 2018}}</ref>