Editing Better Business Bureau (section)

==History==
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The concept of the Better Business Bureau has been credited to several court cases, such as ''[[United States v. Forty Barrels and Twenty Kegs of Coca-Cola]]'', initiated by the government against a number of organizations, including the [[Coca-Cola Company]] in 1906.<ref>{{Cite book|last=Kleber|first=John E.|url=https://books.google.com/books?id=W7EeBgAAQBAJ&dq=1906+coca+cola+lawsuit+better+business+bureau&pg=PA87|title=The Encyclopedia of Louisville|date=July 11, 2014|publisher=University Press of Kentucky|isbn=978-0-8131-4974-5|language=en}}</ref>

In 1909, [[Samuel Candler Dobbs]] became president of the Associated Advertising Clubs of America, now the [[American Advertising Federation]] (AAF), and began to make speeches on the subject. In 1911, he was involved in the adoption of the "Ten Commandments of Advertising," one of the first codes of advertising developed by groups of advertising firms and individual businesses. Similar organizations in succeeding decades, such as the National Better Business Commission,&nbsp;Inc. of the Associated Advertising Clubs of the World (1921), and the National Association of Better Business Bureaus, Inc. (1933), merged to become the Association of Better Business Bureaus,&nbsp;Inc., in 1946. In 1970, the Council of Better Business Bureaus (CBBB) was established by a merger of the Association of Better Business Bureaus and the National Better Business Bureau.{{Citation needed|date=June 2011}} The Council of BBBs included the Philanthropic Advisory Service (PAS), which advised donors about national charities. PAS later merged with the National Charities Information Bureau to form the BBB Wise Giving Alliance.

In 2019 the Council of BBBs split into three entities - the BBB Wise Giving Alliance (advice for donors to charities), BBB National Programs (national industry self-regulatory programs), and the International Association of Better Business Bureaus (BBB's self-governing organization.)<ref>{{Cite web |title=BBB Standards for Charity Accountability |url=https://give.org/donor-landing-page/bbb-standards-for-charity-accountability |access-date=2023-03-14 |website=give_org |language=en}}</ref>