Editing BoA (section)

==Life and career==
===2000–2003: Debut and commercial success in South Korea and Japan===
Kwon Bo-ah was born on November 5, 1986.<ref name="Russell2014">{{cite book |author=Mark Russell |url=https://books.google.com/books?id=etDZAwAAQBAJ |title=K-Pop Now!: The Korean Music Revolution |date=April 29, 2014 |publisher=Tuttle Publishing |isbn=978-1-4629-1411-1 |page=110}}</ref><ref name="JPTIMES">{{cite news |author=Robert Michael Poole |date=March 20, 2009 |title=No constrictions on BoA's ambitions |url=https://www.japantimes.co.jp/culture/2009/03/20/music/no-constrictions-on-boas-ambitions/ |archive-url=https://web.archive.org/web/20211230082341/https://www.japantimes.co.jp/culture/2009/03/20/music/no-constrictions-on-boas-ambitions/ |archive-date=December 30, 2021 |access-date=December 29, 2021 |publisher=[[The Japan Times]]}}</ref> At the age of eleven, BoA accompanied her older brother to an SM Entertainment talent search.<ref>{{Cite web |last=Kang |first=Kyung-yoon |date=September 5, 2021 |script-title=ko:'보아 오빠' 권순욱 감독, 투병 중 결국 세상 떠나 |trans-title=Director Kwon Soon-wook of 'Boa's Oppa' dies after battling a disease |url=https://entertain.naver.com/read?oid=416&aid=0000274721 |url-status=live |archive-url=https://web.archive.org/web/20210905085900/https://entertain.naver.com/read?oid=416&aid=0000274721 |archive-date=September 5, 2021 |access-date=September 5, 2021 |website= |publisher=SBS Entertainment News |language=ko |via=Naver}}</ref> Though her brother was the one who auditioned as a break-dancer,<ref name="JPTIMES" /> SM [[talent scouts]] instead took notice of BoA and offered her a contract on the same night as the auditions.<ref name="JPTIMES" /> Her parents initially opposed the notion of BoA leaving school to enter the entertainment business but eventually consented at her older brothers' persuasion.<ref name="CNNinterview">{{cite web |last=Rao |first=Anjali |date=December 15, 2006 |title=BoA TalkAsia Transcript |url=http://edition.cnn.com/2006/WORLD/asiapcf/12/15/talkasia.boa.script/index.html |url-status=live |archive-url=https://web.archive.org/web/20210514105256/http://edition.cnn.com/2006/WORLD/asiapcf/12/15/talkasia.boa.script/index.html |archive-date=May 14, 2021 |access-date=January 10, 2009 |publisher=CNN}}</ref> She has said that her early influence as a singer was [[Seo Taiji]].<ref name="JPTIMES" />

BoA underwent two years of training (involving vocal, dance, English, and Japanese lessons), and at the age of thirteen she released her debut album ''[[ID; Peace B]]'' in South Korea on August 25, 2000.<ref name="JPTIMES" /><ref>{{Cite web|last=Lee|first=Rachel|date=July 16, 2012|title=BoA, queen of K-pop, returns with new album|url=https://www.koreatimes.co.kr/www/art/2022/01/732_115212.html|url-status=live|archive-url=https://web.archive.org/web/20220102075115/https://www.koreatimes.co.kr/www/art/2022/01/732_115212.html|archive-date=January 2, 2022|access-date=January 1, 2022|website=[[The Korea Times]]}}</ref> The album was moderately successful; it entered the Top 10 of the South Korean charts and sold around 156,000 units.<ref name="MTVK">{{cite web|url=http://www.mtvk.com/news/story.jhtml?id=1535149|title=The first video on MTV K: BoA "My Name"|date=June 26, 2006|publisher=[[MTV K]]|archive-url=https://web.archive.org/web/20060705043754/http://www.mtvk.com/news/story.jhtml?id=1535149|archive-date=July 5, 2006|access-date=September 29, 2008}}</ref> Meanwhile, her Korean record label, SM Entertainment, made arrangements with Japanese label [[Avex Trax]] to launch her music career in Japan. She was forced to quit school to prepare<ref name="JPTIMES" /> and in early 2001, BoA released her first [[extended play|mini-album]], ''[[Jumping into the World|Don't Start Now]]''; it sold around 90,000 units. After its release, she took a hiatus from the Korean music industry to focus on the Japanese market at which time she worked to solidify her skills in Japanese.<ref name="CNNinterview" />

BoA began her Japanese music career singing at the Avex-owned club [[Velfarre]].<ref name="boaprofile">{{cite web|url=http://boa.smtown.com/pages/boa/version03/profile.sm|title=BoA's profile|publisher=SM Entertainment|access-date=October 9, 2008|url-status=dead|archive-url=https://web.archive.org/web/20090527075539/http://boa.smtown.com/pages/boa/version03/profile.sm|archive-date=May 27, 2009}}</ref> Her debut Japanese album, ''[[Listen to My Heart (BoA album)|Listen to My Heart]]'', was released on March 13, 2002. The album was a breakthrough in BoA's career, becoming an [[RIAJ]]-certified million-seller and debuted atop the Oricon, the first album by a Korean artist to do so.<ref name="MTVK" /><ref>{{cite web|url=http://www.riaj.or.jp/data/others/million_list/2002.html|title=List of million sellers in 2002|publisher=[[RIAJ]]|access-date=September 29, 2008|language=ja}}</ref> It was promoted with several singles: the Top 20 hit "[[ID; Peace B (song)|ID; Peace B]]" (originally from the eponymous album), "[[Amazing Kiss]]", "[[Kimochi wa Tsutawaru]]", the Top 5 hit "Listen to My Heart", and the Top 10 "[[Every Heart: Minna no Kimochi]]". After the [[September 11, 2001 attacks]], BoA recorded the charity single "[[The Meaning of Peace]]" with [[Kumi Koda]] as part of Avex's [[Song Nation]] project to raise funds for charity.<ref>{{cite web|url=http://www.chosunonline.com/article/20050121000046|title=BoA and Hamasaki Ayumi Join Song+Nation's South Korean Release|work=[[Chosun Ilbo|Chosunonline.com]]|publisher=[[The Chosun Ilbo]] Co.|language=ja|archive-url=https://web.archive.org/web/20081207020747/http://www.chosunonline.com/article/20050121000046 <!--Added by H3llBot-->|archive-date=December 7, 2008|access-date=December 1, 2008}} (Paid access required to view article)</ref><ref>{{cite web|url=http://www.avexnet.or.jp/songnation/index.htm|title=Song+Nation|publisher=[[Avex Trax]]|language=ja|archive-url=https://web.archive.org/web/20080120210120/http://www.avexnet.or.jp/songnation/index.htm|archive-date=January 20, 2008|url-status=dead|access-date=January 24, 2008}}</ref> From 2001 to 2007, BoA hosted ''Beat it BoA's World'', a radio program on the [[Japan FM Network]].<ref>{{cite web|title=Beat it BoA's World|url=http://www2.jfn.co.jp/boa/|url-status=dead|archive-url=https://web.archive.org/web/20070301013454/http://www2.jfn.co.jp/boa/|archive-date=March 1, 2007|access-date=August 13, 2008|publisher=[[Japan FM Network]]|language=ja}}</ref>

After the release of ''Listen to My Heart'', BoA released her second Korean studio album, ''[[No. 1 (BoA album)|No. 1]]'', a month later on April 12, 2002.<ref>{{Cite web|title=No. 1 album information|url=http://www.melon.com/album/detail.htm?albumId=16305|url-status=live|access-date=January 2, 2022|website=[[Melon (online music service)|Melon]]|language=ko|archive-url=https://web.archive.org/web/20211030205827/https://www.melon.com/album/detail.htm?albumId=16305|archive-date=October 30, 2021}}</ref> The album sold around 544,853 units and became the fourth-best-selling record of the year in South Korea. ''Jumping into the World'' (a Japanese re-release of the mini-album ''Don't Start Now'') and the Japanese single "[[Don't Start Now (BoA song)|Don't Start Now]]" were released a month later on the same day.{{Citation needed|date=December 2021}} At the end of the year, BoA released her second Korean mini-album ''[[Miracle (BoA album)|Miracle]]''.{{Citation needed|date=December 2021}}

BoA's second Japanese studio album, ''[[Valenti (album)|Valenti]]'' (January 2003), became her best-selling album, with over 1,249,000 copies sold.<ref name="BoAmillion">{{cite web|date=May 24, 2005|title=BoA、ベスト盤が100万枚を突破!|trans-title=BoA, best compilation album tops 1 million!|url=http://www.oricon.co.jp/news/ranking/4676/|url-status=live|archive-url=https://web.archive.org/web/20210225193841/https://www.oricon.co.jp/news/4676/|archive-date=February 25, 2021|access-date=September 30, 2008|publisher=[[Oricon]]|language=ja}}</ref> Three singles preceded its release: "[[Valenti (song)|Valenti]]", which peaked at the number-two position on the Oricon chart,<ref>{{cite web|date=December 1, 2004|title=BoA, her memory of Xmas...|url=http://www.oricon.co.jp/music/special/041201_01.html|url-status=dead|access-date=September 30, 2008|publisher=[[Oricon]]|language=ja|archive-date=December 16, 2008|archive-url=https://web.archive.org/web/20081216135115/http://www.oricon.co.jp/music/special/041201_01.html}}</ref> "[[Kiseki / No.1]]" and "[[Jewel Song / Beside You: Boku o Yobu Koe]]", both which also peaked at the number-three position. In support of the album, BoA launched ''BoA 1st Live Tour Valenti'', her first Japanese concert tour.{{Citation needed|date=October 2020}} Later in the same year, BoA released her third Korean-language studio album, ''[[Atlantis Princess]]'' on May 30, 2003,<ref>{{Cite web|last=Hong|first=Je-sung|date=May 26, 2003|script-title=ko:<연합인터뷰> 3집 발표 앞둔 가수 보아|trans-title=<Yonhap Interview> Singer BoA ahead of her 3rd album release|url=https://entertain.v.daum.net/v/M0IYMq7rWD|url-status=live|archive-url=https://web.archive.org/web/20220102082313/https://entertain.v.daum.net/v/20030526041739474|archive-date=January 2, 2022|access-date=January 2, 2022|website=|publisher=[[Yonhap News Agency]]|language=ko|via=Daum}}</ref> and then released a mini-album ''[[Shine We Are!]]'' on December 4, 2003. The former was the fifth-best-selling South Korean record of the year with around 345,000 units sold; the latter sold around 58,000 units.

===2004–2008: New image, foray into China, and creative control===
Her third Japanese studio album, ''[[Love & Honesty]]'' (January 2004) was a musical "change in direction": it contained a rock-dance song ("[[Rock with You (BoA song)|Rock with You]]") and "harder" R&B.<ref name="MTVBio" /><ref name="peoplesdaily">{{cite web|date=October 11, 2004|title=圖文: 寶兒亞洲最能抓錢 17歲少女去年席卷6.5億元|trans-title=BoA, Asia's Most Lucrative 17-Year-Old Girl, Swept Up 6.5 Billion Yuan Last Year|url=http://ent.people.com.cn/BIG5/80644/80651/81827/5643883.html|url-status=dead|archive-url=https://web.archive.org/web/20100504174745/http://ent.people.com.cn/BIG5/80644/80651/81827/5643883.html|archive-date=May 4, 2010|access-date=January 23, 2009|work=[[People's Daily]]|publisher=[[Central Committee of the Chinese Communist Party]]|language=zh}}</ref> Though the album failed to match ''Valenti'' in sales, it topped the Oricon chart for two weeks and became RIAJ-certified triple-platinum.<ref>{{cite web|publisher=[[RIAJ]]|title=BoA's Love & Honesty certification|url=http://www.riaj.or.jp/data/others/gold/200401.html|access-date=August 15, 2008}}</ref> In support of the album, BoA held a tour, ''Live Concert Tour 2004: Love & Honesty'', spanning nine performances and attracted approximately 105,000 attendants.<ref>{{cite web|last=Kim|first=Sun-woo|date=April 19, 2004|title=Middle-Aged Men and Women Also Cheer For Boa|url=http://english.donga.com/srv/service.php3?bicode=130000&biid=2004042008608|url-status=live|archive-url=https://web.archive.org/web/20211230084938/https://www.donga.com/en/List/article/all/20040419/234558/1|archive-date=December 30, 2021|access-date=October 8, 2008|work=[[The Dong-A Ilbo]]|publisher=[[The Dong-a Ilbo|Donga Ilbo Co.]]}}</ref><ref name="boaprofile" /> In contrast with ''1st Live Tour'', which "emphasized exotic Asian design", the ''Love & Honesty'' tour had an "outer-space, sci-fi" theme; among the props were a three-storey-high [[Spacecraft|space ship]] and the robot [[Asimo]]. Her first [[compilation album]], ''[[Best of Soul]]'' (February 2005), however, sold over a million copies, making BoA the first non-Japanese Asian singer to have two million-selling albums in Japan.<ref name="BoAmillion" /> It remained the last album by a foreign artist to have sold over a million copies in Japan for 16 years, until [[BTS]] in 2021.<ref>{{cite web |date=January 6, 2022 |title= |script-title=ja:BTS、ベスト盤がミリオン突破 海外男性アーティストとしては17年9ヵ月ぶり【オリコンランキング】 |url=https://www.oricon.co.jp/news/2220167/full/ |url-status=live |archive-url=https://web.archive.org/web/20220106222701/https://www.oricon.co.jp/news/2220167/full/ |archive-date=January 6, 2022 |access-date=January 9, 2024 |publisher=Oricon News |language=ja}}</ref>

BoA reinvented her image for her fourth and fifth Korean albums, ''[[My Name (BoA album)|My Name]]'' (June 2004) and ''[[Girls on Top (album)|Girls on Top]]'' (June 2005), shedding the "cute" and "youthful" style that had characterized previous years and adopted a more "sexy" and "sultry" look.<ref name="MTVK" /> The sales of BoA's Korean albums began to decline: ''My Name'' sold 191,000 units and became the eleventh-best-selling South Korean album in 2004<ref>{{cite web|url=http://www.miak.or.kr/stat/kpop_2004.htm|title=2004 Music Sales|publisher=Music Industry Association of Korea|access-date=January 8, 2009|archive-url=https://web.archive.org/web/20080801080645/http://www.miak.or.kr/stat/kpop_2004.htm <!-- Bot retrieved archive -->|archive-date=August 1, 2008|language=ko}}</ref> while ''Girls on Top'' ranked fourteenth in 2005 with 113,000 units sold.<ref>{{cite web|url=http://www.miak.or.kr/stat/kpop_2005.htm|title=2005 Music Sales|publisher=Music Industry Association of Korea|language=ko|archive-url=https://web.archive.org/web/20080801080650/http://www.miak.or.kr/stat/kpop_2005.htm <!-- Bot retrieved archive -->|archive-date=August 1, 2008|access-date=January 8, 2009}}</ref> In September 2004, BoA instigated controversy in Japan when she donated [[South Korean won|₩]]50 million to a memorial project for [[Korean independence movement|Korean independence]] activist and nationalist [[An Jung-geun]].<ref>{{cite web|url=http://www.chosunonline.com/article/20040909000014&usg=ALkJrhjCHK_Db0h55JvekBUAe9UCNmD1BA|title=Persons such as BoA donate 50 million won to An Jung-geun Memorial Foundation|date=September 9, 2004|access-date=October 8, 2008|publisher=[[The Chosun Ilbo]]|work=[[Digital Chosun]]|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20081216135453/http://www.chosunonline.com/article/20040909000014%26usg%3DALkJrhjCHK_Db0h55JvekBUAe9UCNmD1BA|archive-date=December 16, 2008}}</ref><ref>{{cite web|url=http://www.chosunonline.com/article/20040910000036&usg=ALkJrhgPbOsOcfkZzBpRbu2tmVRHaxyuCw|title=BoA's public relations of "Doma Ahn Joong Keun" evoke a sensitive reaction in Japan|date=September 10, 2004|access-date=October 8, 2008|publisher=[[The Chosun Ilbo]]|work=[[Digital Chosun]]|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20081216135458/http://www.chosunonline.com/article/20040910000036%26usg%3DALkJrhgPbOsOcfkZzBpRbu2tmVRHaxyuCw|archive-date=December 16, 2008}}</ref>

Her fourth Japanese studio album, ''[[Outgrow]]'', (February 2006) reached the number-one spot on the Oricon chart for its first week of release, making it her fourth consecutive original Japanese album to do so. With 220,000 copies sold, it became her lowest-selling first-week debut for a studio album at that point.{{refn|The first-week sales of ''Listen to My Heart'' were approximately 230,000 units,<ref>{{cite web|url=http://www.oricon.co.jp/search/result.php?kbn=ja&types=rnk&year=2002&month=3&week=4&submit5.x=20&submit5.y=18|title=Album Rankings for the Fourth Week of March 2002|publisher=[[Oricon]]|access-date=December 15, 2008}}</ref> those of ''Valenti'' 615,000,<ref>{{cite web|url=http://www.oricon.co.jp/search/result.php?kbn=ja&types=rnk&year=2003&month=2&week=2&submit5.x=19&submit5.y=14|title=Album Rankings for the Second Week of February 2003|publisher=[[Oricon]]|access-date=December 15, 2008}}</ref> and those of ''Love and Honesty'' 296,000.<ref>{{cite web|url=http://www.oricon.co.jp/search/result.php?kbn=ja&types=rnk&year=2004&month=1&week=4&submit5.x=23&submit5.y=17|title=Album Rankings for the Fourth Week of January 2004|publisher=[[Oricon]]|access-date=December 15, 2008}}</ref>|group=note}} "[[Do the Motion]]", the first single from the album, reached the top spot, making her the fourth non-Japanese Asian to have a number-one single on the Oricon charts.<ref>{{cite web|date=April 5, 2005|title=First number-one! BoA Achieved an Exploit for the First Time in 21 Years!?|url=http://www.oricon.co.jp/news/ranking/4758/|url-status=live|archive-url=https://web.archive.org/web/20180728035738/https://www.oricon.co.jp/news/4758/|archive-date=July 28, 2018|access-date=November 26, 2008|publisher=Oricon|language=ja}}</ref> "[[Merry Christmas from BoA]]" (2005), the album's last single, was the singer's first digital single. That May, BoA renewed her contract with SM Entertainment until 2012. At the time it was noted that she had a shareholding in the company of 100,000 (Approximately worth $1m USD).<ref>{{cite web|url=http://yummycelebrities.com/2006/05/18/kwon-boa-renewed-contract-with-sm-entertainment/|title=Kwon BoA renewed contract with SM Entertainment – Yummy Celebrities|work=yummycelebrities.com|url-status=dead|archive-url=https://web.archive.org/web/20110123111407/http://yummycelebrities.com/2006/05/18/kwon-boa-renewed-contract-with-sm-entertainment/|archive-date=January 23, 2011}}</ref> She performed "Everlasting", the image song for Roman Polanski's [[Oliver Twist (2005 film)]].<ref>{{Cite web |title=オリバー・ツイスト : 作品情報 |url=https://eiga.com/movie/1576/ |access-date=2024-05-07 |website=映画.com |language=ja}}</ref><ref>{{Cite web |title=BoA 「Everlasting」 |url=https://recochoku.jp/song/S20008191/ |access-date=2024-05-07 |website=recochoku.jp |language=ja}}</ref> She also voiced Heather the possum in the Korean and Japanese version of the animated film ''[[Over the Hedge]]''.<ref>{{cite news|date=August 8, 2006|title=Tetsuya Takeda, Yoshizumi Ishihara, Tomochika and BoA Make a Greeting on Stage|language=ja|publisher=[[Oricon]]|url=http://www.oricon.co.jp/news/movie/30805/|url-status=live|access-date=November 20, 2008|archive-url=https://web.archive.org/web/20211230110055/https://www.oricon.co.jp/news/30805/|archive-date=December 30, 2021}}</ref> On September 21, 2006, she released her first digital single in Korea, a Korean version of "[[Key of Heart / Dotch|Key of Heart]]". In support of ''Outgrow'', BoA launched a special [[Zepp]] tour, B0A The Live, on September 29, 2006, which lasted until October 29.<ref>{{cite web|archive-url=https://web.archive.org/web/20060903013221/http://www.avexnet.or.jp/boa/news.html|url=http://www.avexnet.or.jp/boa/news.html|title=News at BoA's Official website|date=August 22, 2008|access-date=November 5, 2015|publisher=[[Avex Trax]]|archive-date=September 3, 2006|language=ja}}</ref> She staged her first Christmas concert on December 7, 2006.

Three singles preceded BoA's fifth Japanese studio album, ''[[Made in Twenty (20)|Made in Twenty]]'' (January 2007): the Top 3 "[[Nanairo no Ashita (Brand New Beat)/Your Color]]," the Top 10 "Key of Heart", and the No. 2 hit "[[Winter Love]]". The album, which contained R&B and dance songs as well as ballads, debuted at the top of the weekly Oricon charts, making the album her sixth in a row to do so (including one compilation).<ref>{{cite web|url=http://english.chosun.com/w21data/html/news/200701/200701270002.html|title=It's Lonely at the Top: BoA Turns 20|date=January 27, 2008|publisher=[[The Chosun Ilbo]]|work=[[Digital Chosun]]|access-date=September 16, 2008|archive-url=https://web.archive.org/web/20080531073439/http://english.chosun.com/w21data/html/news/200701/200701270002.html <!-- Bot retrieved archive -->|archive-date=May 31, 2008}}</ref> Having previously compose the song "No More Make Me Sick" for ''Made in Twenty'',<ref>{{cite web|url=http://magazine.music.yahoo.co.jp/pow/20070111_001/interview_003|title=My first song composed with a personal computer made me feel a sense of accomplishment because my efforts were well rewarded|publisher=[[Yahoo! Japan]]|date=January 11, 2007|access-date=January 2, 2008|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20110722101609/http://magazine.music.yahoo.co.jp/pow/20070111_001/interview_003|archive-date=July 22, 2011}}</ref> BoA assumed creative control over her sixth Japanese album, ''[[The Face (album)|The Face]]'' (February 2008).<ref name="faceinterview">{{cite web|date=February 27, 2008|title=BoA "I Discuss Everything from a Secret Story about the Album's Production to an Unexpected Thing That Happened While Filming a PV!"|url=http://www.oricon.co.jp/music/interview/080227_03.html|url-status=dead|access-date=September 17, 2008|publisher=[[Oricon]]|language=ja|archive-date=September 28, 2015|archive-url=https://web.archive.org/web/20150928110056/http://www.oricon.co.jp/music/interview/080227_03.html}}</ref> The album debuted at the top of the weekly Oricon charts, making BoA one of only two artists in Japan to have six consecutive studio albums top the Oricon weekly charts (the other is [[Ayumi Hamasaki]], who has eight consecutive number-one albums).<ref>{{cite web|date=March 4, 2008|title=BoA Takes Sole Possession of 2nd Place of All Time. Brother and Sister of the Jackson Family Reach the Top 10 Together.|url=http://www.oricon.co.jp/news/confidence/52540/full/|url-status=live|archive-url=https://web.archive.org/web/20211230110833/https://www.oricon.co.jp/news/52540/full/|archive-date=December 30, 2021|access-date=December 11, 2008|publisher=[[Oricon]]|language=ja}}</ref> On June 9, 2008, BoA and nine other artists from around the world recorded an English cover of [[Wei Wei (singer)|Wei Wei]]'s "Dedication of Love". Produced by [[Roald Hoffmann]] and Brian Alan, the single was used to raise funds for victims of the [[2008 Sichuan earthquake|Sichuan earthquake]].<ref>{{cite web|date=June 4, 2008|title=Wei Wei Leads International Stars in 'Dedication of Love'; Proceeds to Go to Disaster Area|url=http://ent.sina.com.cn/y/2008-06-04/00592047541.shtml|url-status=live|archive-url=https://web.archive.org/web/20210804185736/http://ent.sina.com.cn/y/2008-06-04/00592047541.shtml|archive-date=August 4, 2021|access-date=September 29, 2008|work=Sina|publisher=[[SINA Corporation]]|language=zh}}</ref><ref>{{cite web|date=June 3, 2008|title=Wei Wei Sings an English Version of 'Dedication of Love' with Nine International Stars|url=https://www.chinanews.com.cn/yl/mxzz/news/2008/06-03/1270393.shtml|url-status=live|archive-url=https://web.archive.org/web/20211214103659/http://www.chinanews.com.cn/yl/mxzz/news/2008/06-03/1270393.shtml|archive-date=December 14, 2021|access-date=August 29, 2008|work=China News|publisher=China News Service|language=zh}}</ref> But due to a tight schedule, BoA was pulled back from this project. Korean jewelry brand Ramee also released, "Ramee by BoA", a line of jewelry designed by the singer herself.<ref>{{cite news|url=http://kr.news.yahoo.com/service/news/shellview.htm?linkid=16&articleid=2008032407480524910&newssetid=83|title='BoA Boss' Jewelry Brand Announced|access-date=November 21, 2008|agency=[[Agence France-Presse]]|date=March 24, 2008|publisher=[[Yahoo!|Yahoo! Korea]]|work=[[The Dong-A Ilbo]]|language=ko|url-status=dead|archive-url=https://web.archive.org/web/20081216141737/http://kr.news.yahoo.com/service/news/shellview.htm?linkid=16&articleid=2008032407480524910&newssetid=83|archive-date=December 16, 2008}}</ref>

===2008–2012: American expansion and return to Asia===
[[File:2009 BoA5 (cropped).jpg|thumb|upright|BoA performing in San Francisco in 2009]]
On September 2, 2008, it was announced that BoA would make her American debut under a new subsidiary label, SM Entertainment USA.<ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/special/2008/09/178_30413.html|title=BoA Plans Debut in US|publisher=[[Hankook Ilbo]]|work=[[The Korea Times]]|access-date=September 2, 2008|url-status=dead|archive-url=https://web.archive.org/web/20080917140639/http://www.koreatimes.co.kr/www/news/special/2008/09/178_30413.html|archive-date=September 17, 2008|date=September 2, 2008}}</ref> Hoping to become a "world-renowned entertainer" in the vein of [[Janet Jackson]],<ref>{{cite web|date=September 23, 2008|title=Rap-Up.com – Korean Pop Star BoA Prepares U.S. Takeover|url=http://www.rap-up.com/2008/09/23/korean-pop-star-boa-prepares-us-takeover/|url-status=live|archive-url=https://web.archive.org/web/20211230111211/https://www.rap-up.com/2008/09/23/korean-pop-star-boa-prepares-us-takeover/|archive-date=December 30, 2021|access-date=November 7, 2015|website=Rap-Up}}</ref> BoA's debut American single "Eat You Up", was produced by [[Thomas Troelsen]], and released on October 21, 2008. It charted at No. 9 on the ''Billboard'' [[Hot Dance Club Play]] chart.<ref name="JPTIMES" /> To promote the single, BoA performed "Eat You Up" as well as other songs at YouTube's Tokyo Live concert, and performed in New York City on December 3, 2008, as well as the [[Jingle Ball]] at the [[Honda Center|Anaheim Honda Center]] on December 6, 2008.<ref>{{cite news|last=Schofield|first=Jack|date=November 23, 2008|title=YouTube Live from San Francisco, but not from Tokyo|work=[[The Guardian]]|url=https://www.theguardian.com/technology/blog/2008/nov/23/youtube-live|url-status=live|access-date=November 26, 2008|archive-url=https://web.archive.org/web/20210804185731/https://www.theguardian.com/technology/blog/2008/nov/23/youtube-live|archive-date=August 4, 2021}}</ref><ref>{{cite web|date=November 24, 2008|title=Singer BoA's American Debut Single 《Eat You Up》 Is Released on the Internet for the First Time|url=http://ent.sina.com.cn/x/2008-11-24/17012265045.shtml|url-status=live|archive-url=https://web.archive.org/web/20210804185738/http://ent.sina.com.cn/x/2008-11-24/17012265045.shtml|archive-date=August 4, 2021|access-date=November 26, 2008|work=Sina|publisher=[[SINA Corporation]]|language=zh}}</ref> The following year, she released "[[Eien/Universe/Believe in Love]]" and was also featured in [[Ravex]]'s single "Believe in Love".

BoA's [[BoA (album)|self-titled English album]] was released in the U.S. on March 17 and featured tracks by producers [[Bloodshy and Avant]] as well as a duet with [[Sean Garrett]].<ref>{{cite web|last=Lee|first=Jae-hwan|date=January 28, 2009|script-title=ko:보아 美 정규 1집 3월17일 발매, 한일 동시 출시|url=http://www.newsen.com/news_view.php?uid=200901280834471002&code=100200|url-status=live|archive-url=https://web.archive.org/web/20180727181051/http://www.newsen.com/news_view.php?uid=200901280834471002&code=100200|archive-date=July 27, 2018|access-date=February 7, 2009|website=Newsen|language=ko}}</ref> Her second Japanese compilation album, ''[[Best & USA]]'' was released on March 18 tying together a compilation of recent hits in Japan with her English-language debut. Though she stated that "[i]t has always been my dream to debut in America," she found English tougher to learn than Japanese and despite living in West Beverly Hills, found it difficult to make friends.<ref name="JPTIMES" /> BoA later headlined the [[San Francisco Pride|San Francisco Pride Festival]] on June 28, 2009, alongside [[Solange Knowles]] and [[The Cliks]],<ref>{{cite web|title=SF Pride Main Stage|url=http://www.sfpride.org/celeb/mainstage.html|url-status=dead|archive-url=https://web.archive.org/web/20090813173622/http://www.sfpride.org/celeb/mainstage.html|archive-date=August 13, 2009|access-date=August 8, 2009|website=SF Pride}}</ref> where she also performed the song "Energetic" for the first time in public, in addition to "Eat You Up" and "I Did It for Love".<ref>{{cite web|date=June 30, 2009|title=BoA Performs at SF Pride|url=https://www.koreatimes.co.kr/www/news/art/2009/06/135_47676.html|url-status=live|archive-url=https://web.archive.org/web/20210819153739/http://www.koreatimes.co.kr/www/news/art/2009/06/135_47676.html|archive-date=August 19, 2021|access-date=June 30, 2009|website=[[The Korea Times]]}}</ref>  On August 31, SM USA released ''[[BoA (album)|BoA Deluxe]]'', a repackaged version of her debut English album. The album contained two new tracks and the radio edit version of "Energetic".<ref>{{Cite web|last=Han|first=Sang-hee|date=September 1, 2009|title=BoA Releases Repackaged Album|url=https://www.koreatimes.co.kr/www/nation/2021/12/719_51080.html|url-status=live|archive-url=https://web.archive.org/web/20211230234439/https://www.koreatimes.co.kr/www/news/art/2009/06/135_47676.html|archive-date=December 30, 2021|access-date=November 14, 2009|website=[[The Korea Times]]}}</ref>

[[File:BoA in 2010 (5).jpg|left|thumb|upright|BoA at the [[25th Golden Disc Awards]] in December 2010]]
With her U.S. career struggling to gain traction, BoA returned to East Asia to release her seventh Japanese album, ''[[Identity (BoA album)|Identity]]'' (February 2010).  Promoted by the singles "[[Bump Bump!]]" featuring [[Verbal (rapper)|Verbal]] from [[M-Flo]]<ref>{{cite web|last=Kim|first=Lynn|date=November 4, 2009|title=BoA releases new single "Bump Bump!" today|url=http://www.asiae.co.kr/news/view.htm?sec=ent9&idxno=2009110409351646049|url-status=live|archive-url=https://web.archive.org/web/20211110100159/http://www.asiae.co.kr/news/view.htm?sec=ent9&idxno=2009110409351646049|archive-date=November 10, 2021|access-date=November 14, 2009|website=Asia Economy}}</ref> and "[[Mamoritai: White Wishes]]" (December 2009), the album only charted at No. 4, selling 37,606 copies in its first week. With little promotion from her label, it ended her run of six consecutive No. 1 albums, suggesting that it would be impossible for her to sustain her career in three territories simultaneously.<ref name="weekly">{{cite web|url=http://blog.oricon.co.jp/nextstage-rarara/archive/116/0|title=2月22日付 アルバム 週間ランキング: NEXT STAGE – スタ☆ブロ –|access-date=February 16, 2010|date=March 4, 2010|work=[[Oricon]]|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20100820084010/http://blog.oricon.co.jp/nextstage-rarara/archive/116/0|archive-date=August 20, 2010}}</ref> Her first Korean album in five years, ''[[Hurricane Venus]],'' was released on August 5, 2010,<ref>{{cite web|date=October 12, 2018|script-title=ko:보아, 5년 만에 국내 복귀...데뷔 10년째 되는 8월 25일 앨범 발매|url=http://isplus.joins.com/article/article.html?aid=1336491|url-status=live|archive-url=https://web.archive.org/web/20210804204319/http://isplus.live.joins.com/news/article/article.asp?total_id=4038570&cloc=|archive-date=August 4, 2021|access-date=March 4, 2010|publisher=Daily Sports|language=ko|via=Isplus Live}}</ref> and sold 55,776 units making it the 22nd best selling album in South Korea for 2010.<ref>{{cite web|title=:: 가온차트와 함께하세요|url=http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36|url-status=dead|access-date=August 9, 2011|work=[[Gaon Chart]]|archive-date=February 13, 2011|archive-url=https://web.archive.org/web/20110213045903/http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36}}</ref> She also represented South Korea and performed at the [[Asia Song Festival|7th Asia Song Festival]], organized by ''Korea Foundation for International Culture Exchange'', at the [[Seoul Olympic Stadium]].<ref>KOFICE [http://english.kofice.or.kr/d40_asia/d40_asia_02_2010y.asp 7th Asia Song Festival] {{webarchive|url=https://web.archive.org/web/20110612015209/http://english.kofice.or.kr/d40_asia/d40_asia_02_2010y.asp |date=June 12, 2011 }} October 23, 2010. Retrieved October 12, 2011</ref>

BoA made her Hollywood movie debut in the dance film ''[[Make Your Move 3D]]'', playing the character Aya opposite [[Derek Hough]]. Although production ended in 2011, the film was released in 2013. The movie received mixed reviews, with Inkoo Kang of the ''[[Los Angeles Times]]'' praising the choreography but stating that "[w]henever actor Derek Hough and BoA stop leaping and twirling, [it] is an underwritten mess."<ref>{{cite web|last=Kang|first=Inkoo|date=April 17, 2014|title=Review: Korean pop music steps up in 'Make Your Move'|url=http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-make-your-move-review-20140418,0,4796524.story#ixzz2zNJ4xuRr|url-status=live|archive-url=https://web.archive.org/web/20211231002909/https://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-make-your-move-review-20140418-story.html|archive-date=December 31, 2021|access-date=April 29, 2014|work=Los Angeles Times}}</ref> To celebrate the 10th anniversary of her Japanese debut, BoA released "[[Milestone (song)|Milestone]]", which ranked at No. 4 on the Oricon Weekly Music-DVD charts.<ref>{{cite web|date=December 19, 2011|title=Oricon Weekly Charts|url=http://www.oricon.co.jp/rank/dm/w/2011-12-19/|access-date=October 10, 2015|website=Oricon}}{{dead link|date=August 2023|bot=medic}}{{cbignore|bot=medic}}</ref> She also held her 10th anniversary concert from December 10 to 11 at Tokyo International Forum.<ref>{{cite web|last=Lee|first=Kyung-nam|date=December 11, 2011|title=BoA Bursts Into Tears at her 10th Anniversary Concert|url=http://mwave.interest.me/en/kpop-news/article/2118/boa-bursts-into-tears-at-her-10th-anniversary-concert|url-status=dead|archive-url=https://web.archive.org/web/20171013120211/http://mwave.interest.me/en/kpop-news/article/2118/boa-bursts-into-tears-at-her-10th-anniversary-concert|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref>

Following the concert, BoA shifted her activities to her native county, joining the judging panel on [[Seoul Broadcasting System|SBS]]'s audition program ''[[K-pop Star]]'' as a representative of S.M. Entertainment, alongside [[Yang Hyun-suk]] from [[YG Entertainment]] and [[Park Jin-young]] from [[JYP Entertainment]]. BoA received praise for her ability as a judge with her insightful comments and discerning eyes,<ref>{{cite web|last=Choi|first=Eun-Hwa|date=December 11, 2011|title=BoA Shines as a Judge in 'K-Pop Star'|url=http://mwave.interest.me/en/kpop-news/article/2084/boa-shines-as-a-judge-in-k-pop-star|url-status=dead|archive-url=https://web.archive.org/web/20171013120311/http://mwave.interest.me/en/kpop-news/article/2084/boa-shines-as-a-judge-in-k-pop-star|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> and also sang the theme song "One Dream".<ref>{{cite web|last=Ho|first=Stewart|date=March 17, 2012|title=Boa Sings ′One Dream′ for 'K-Pop Star'|url=http://mwave.interest.me/en/kpop-news/article/4433/boa-sings-one-dream-for-k-pop-star|url-status=dead|archive-url=https://web.archive.org/web/20171013120209/http://mwave.interest.me/en/kpop-news/article/4433/boa-sings-one-dream-for-k-pop-star|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> For her seventh Korean album, ''[[Only One (BoA album)|Only One]]'' (July 2012), BoA wrote and composed its title track,<ref>{{cite web|last=Ho|first=Stewart|date=July 16, 2012|title=BoA to Comeback on July 22 With Self-Penned Track, 'Only One'|url=http://mwave.interest.me/en/kpop-news/article/9868/boa-to-comeback-on-july-22-with-self-penned-track-only-one|url-status=dead|archive-url=https://web.archive.org/web/20171013120239/http://mwave.interest.me/en/kpop-news/article/9868/boa-to-comeback-on-july-22-with-self-penned-track-only-one|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> while its dance steps choreographed by NappyTabs, who has previously worked with BoA in ''Cobu''.<ref>{{cite web|last=Ho|first=Stewart|date=July 20, 2012|title=BoA's 'Only One' Choreographed by Madonna′s Dance Team|url=http://mwave.interest.me/en/kpop-news/article/10297/boas-only-one-choreographed-by-madonnas-dance-team|url-status=dead|archive-url=https://web.archive.org/web/20171013120343/http://mwave.interest.me/en/kpop-news/article/10297/boas-only-one-choreographed-by-madonnas-dance-team|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> Upon its release, "Only One" achieved an all-kill on several music charts.<ref>{{cite web|last=Danbi Hong|first=Grace|date=July 23, 2012|title=BoA Releases 'Only One' and Achieves All-Kill|url=http://mwave.interest.me/en/kpop-news/article/10430/video-boa-releases-only-one-and-achieves-all-kill|url-status=dead|archive-url=https://web.archive.org/web/20171013065545/http://mwave.interest.me/en/kpop-news/article/10430/video-boa-releases-only-one-and-achieves-all-kill|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> She followed this up with the second "The Shadow", was released August 18, 2012.<ref>{{cite web|last=Danbi Hong|first=Grace|date=August 18, 2012|title=BoA Reveals MV for 'The Shadow'|url=http://mwave.interest.me/en/kpop-news/article/12710/video-boa-reveals-mv-for-the-shadow|url-status=dead|archive-url=https://web.archive.org/web/20171013064753/http://mwave.interest.me/en/kpop-news/article/12710/video-boa-reveals-mv-for-the-shadow|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> Additionally, she recorded the song "[[PYL Younique Volume 1|Lookin']]" featuring [[The Quiett]] for Hyundai's 'Premium Younique Lifestyle' campaign.<ref>{{cite web|url=http://www.allkpop.com/article/2012/10/boa-releases-lookin-ft-the-quiett-for-hyundais-premium-younique-lifestyle-campaign/feed|title=BoA releases "LOOKIN" ft. The Quiett for Hyundai's 'Premium Younique Lifestyle' campaign|date=October 16, 2012|publisher=[[Allkpop]]|access-date=July 22, 2013}}</ref>{{Unreliable source?|reason=Per [[WP:KO/RS#UR]]|date=December 2023}}

===2013–2015: Music production, television role, and 15th anniversary===
[[File:BoA at a fansigning event on May 24, 2015 (3).jpg|thumb|upright|BoA at a fansign event on May 24, 2015|alt=]]
BoA launched her first Korean tour with [[Special Live 2013: Here I am|BoA Special Live 2013: Here I Am]] tour at the Olympic Hall,<ref>{{cite web|last=Jeon|first=Su-mi|date=December 11, 2012|title=BoA to Hold First Exclusive Concert in Korea|url=http://mwave.interest.me/en/kpop-news/article/23562/boa-plans-to-hold-her-first-exclusive-concert-in-korea-on-january-26|url-status=dead|archive-url=https://web.archive.org/web/20171013065806/http://mwave.interest.me/en/kpop-news/article/23562/boa-plans-to-hold-her-first-exclusive-concert-in-korea-on-january-26|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref><ref>{{cite web|last=Ho|first=Stewart|date=December 24, 2012|title=BoA Adds Concert Date Due to Heavy Demand|url=http://mwave.interest.me/en/kpop-news/article/24746/boa-adds-additional-date-for-korea-concert|url-status=dead|archive-url=https://web.archive.org/web/20171013065654/http://mwave.interest.me/en/kpop-news/article/24746/boa-adds-additional-date-for-korea-concert|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> and released the song "[[Disturbance (BoA song)|Disturbance]]", which she wrote and composed, to commemorate her first concert tour in South Korea.<ref>{{cite web|last=Ho|first=Stewart|date=January 24, 2013|title=BoA to Release New Self-Composed Single in Late January|url=http://mwave.interest.me/en/kpop-news/article/27288/boa-will-reveal-new-song-at-concert|url-status=dead|archive-url=https://web.archive.org/web/20171013120241/http://mwave.interest.me/en/kpop-news/article/27288/boa-will-reveal-new-song-at-concert|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> In September 2013, BoA starred in KBS' two-episode drama special ''Expect to Date'' alongside [[Choi Daniel]] and [[Im Si-wan]], her full first role in a drama, following a string of cameo appearances.<ref>{{cite web|last=Jeon|first=Su-mi|date=July 19, 2013|title=BoA to Land on the Small Screen with KBS Pilot Drama|url=http://mwave.interest.me/en/kpop-news/article/41227/boa-to-star-with-choi-daniel-in-a-pilot-drama|url-status=dead|archive-url=https://web.archive.org/web/20171013120448/http://mwave.interest.me/en/kpop-news/article/41227/boa-to-star-with-choi-daniel-in-a-pilot-drama|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> She received praise for her acting performance.<ref>{{cite web|last=Danbi Hong|first=Grace|date=September 12, 2013|title=Viewers Praise BoA on her Acting on 'Looking Forward to Romance'|url=http://mwave.interest.me/en/kpop-news/article/45900/boa-is-good-at-acting|url-status=dead|archive-url=https://web.archive.org/web/20171013065318/http://mwave.interest.me/en/kpop-news/article/45900/boa-is-good-at-acting|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> She also participated in ''[[Infinity Challenge|Infinity Challenge's]]'' bi-annual song festival and was paired with [[Leessang]]'s [[Gill (musician)|Gil]], with the two co-produced the song "G.A.B".<ref>{{cite web|last=Danbi Hong|first=Grace|date=September 4, 2013|title=G-Dragon, BoA, Primary, Yoo Hee Yeol to Appear on 'Infinity Challenge Song Festival'|url=http://mwave.interest.me/en/kpop-news/article/45156/infinity-challenge-song-festival-reveals-artist-lineup|url-status=dead|archive-url=https://web.archive.org/web/20171013065506/http://mwave.interest.me/en/kpop-news/article/45156/infinity-challenge-song-festival-reveals-artist-lineup|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> In March 2014, BoA was appointed as a de facto creative director in S.M. Entertainment, alongside labelmate [[Kangta]]; she was placed in charge of mental care of artists who debut at a young age.<ref>{{cite web|last=Hong|first=Young-joon|date=March 25, 2018|title=[TV컷Q]'집사부일체' 보아 "강타 김민종 등 SM 이사마다 역할 다르다" 하는 일은?|trans-title=In "Master in the House", BoA says, "Each SM Director Has Different Roles"|url=http://www.sportsq.co.kr/news/articleView.html?idxno=278988|url-status=live|archive-url=https://web.archive.org/web/20210804195740/http://www.sportsq.co.kr/news/articleView.html?idxno=278988|archive-date=August 4, 2021|access-date=June 20, 2019|website=SportsQ|language=ko}}</ref>

The singles for BoA's eighth Japanese album, ''[[Who's Back?]]'' (September 2014),<ref>{{cite web|date=May 19, 2014|title=BoA 約4年半ぶりNEW ALBUM「タイトル未定」今夏リリース決定!!|url=http://avex.jp/boa/news/detail.php?id=1010158|url-status=live|archive-url=https://web.archive.org/web/20210804195745/https://avex.jp/boa/news/detail.php?id=1010158|archive-date=August 4, 2021|access-date=December 30, 2021|website=Avex Japan|language=ja}}</ref><ref>{{cite web|date=July 10, 2014|title=BoA 8th ALBUM「WHO'S BACK?」2014.09.03(水)リリース決定!!|url=http://avex.jp/boa/news/detail.php?id=1012035|url-status=live|archive-url=https://web.archive.org/web/20210804203443/https://avex.jp/boa/news/detail.php?id=1012035|archive-date=August 4, 2021|access-date=December 30, 2021|website=Avex Japan|language=ja}}</ref> were released over a span of four years prior to the album's release:"[[Woo Weekend]]" and "I See Me" in 2010, "Milestone" in 2011, [[Only One (BoA song)|Only One]]", "[[Tail of Hope]]" and "[[Message / Call My Name]]" in 2013,<ref>{{cite web|last=Lee|first=Kyung-nam|date=August 28, 2013|title=BoA to Release Ballad Single in Japan in October|url=http://mwave.interest.me/en/kpop-news/article/44633/boa-to-release-another-single-in-japan|url-status=dead|archive-url=https://web.archive.org/web/20171013120415/http://mwave.interest.me/en/kpop-news/article/44633/boa-to-release-another-single-in-japan|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> and "[[Shout It Out (BoA song)|Shout It Out]]"<ref>{{cite web|title=BoA OFFICIAL WEBSITE|url=http://avex.jp/boa/news/news_detail.php?id=1005914=December|website=BoA OFFICIAL WEBSITE|access-date=October 11, 2015|archive-date=October 13, 2017|archive-url=https://web.archive.org/web/20171013065337/http://avex.jp/boa/news/news_detail.php?id=1005914=December|url-status=dead}}</ref><ref>{{cite web|title=BoA OFFICIAL WEBSITE|url=http://avex.jp/boa/news/news_detail.php?id=1006516=January|website=BoA OFFICIAL WEBSITE|access-date=October 11, 2015|archive-date=October 13, 2017|archive-url=https://web.archive.org/web/20171013120147/http://avex.jp/boa/news/news_detail.php?id=1006516=January|url-status=dead}}</ref> and "Masayume Chasing" in 2014.<ref>{{cite web|date=May 9, 2014|title=BoA NEW SINGLE「MASAYUME CHASING」2014.7.23リリース決定!!|url=http://avex.jp/boa/news/detail.php?id=1009940|url-status=live|archive-url=https://web.archive.org/web/20211231011833/https://avex.jp/boa/news/detail.php?id=1009940|archive-date=December 31, 2021|access-date=December 30, 2021|website=Avex Japan|language=ja}}</ref> To promote the album, she embarked on her BoA Live Tour 2014 Who's Back? tour in September, her first Japanese tour in four years.<ref>{{cite web|title=BoA OFFICIAL WEBSITE|url=http://avex.jp/boa/news/detail.php?id=1009921=May|website=BoA OFFICIAL WEBSITE|access-date=October 11, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304051921/http://avex.jp/boa/news/detail.php?id=1009921=May|url-status=dead}}</ref> After the tour concluded, BoA starred in her first Korean film, ''[[Big Match (film)|Big Match]]'' alongside [[Lee Jung-jae]] and [[Shin Ha-kyun]]<ref>{{cite web|date=November 26, 2014|title=BoA Makes Korean Film Debut in Action Flick|url=http://english.chosun.com/site/data/html_dir/2014/11/26/2014112600795.html|url-status=live|archive-url=https://web.archive.org/web/20211214103656/http://english.chosun.com/site/data/html_dir/2014/11/26/2014112600795.html|archive-date=December 14, 2021|access-date=December 30, 2021|website=[[The Chosun Ilbo]]}}</ref> though a Japanese single "Fly" was released on December 3, 2014.<ref>{{cite web|date=November 19, 2014|title=BoA 2014/12/3発売 NEW SINGLE「FLY」リリース決定!!|url=http://avex.jp/boa/news/detail.php?id=1015043|url-status=live|archive-url=https://web.archive.org/web/20211231012421/https://avex.jp/boa/news/detail.php?id=1015043|archive-date=December 31, 2021|access-date=October 13, 2017|website=Avex Japan|language=ja}}</ref>

Her eighth Korean album ''[[Kiss My Lips]]'' (May 2015)<ref>{{cite web|last=Gil|first=Hye-sung|date=April 30, 2015|title='15주년' 보아, 5월12일 정규8집 전격 컴백..전곡 작사·작곡 – 스타뉴스|url=http://star.mt.co.kr/view/stview.php?no=2015043010014538041&outlink=2&SVEC|url-status=live|archive-url=https://web.archive.org/web/20200806075944/https://star.mt.co.kr/stview.php?no=2015043010014538041&outlink=2&SVEC=|archive-date=August 6, 2020|access-date=October 11, 2015|website=Star News|language=ko}}</ref> became her first entirely self-written, self-produced album, working alongside American producers The Underdogs and Stereotypes.<ref name=":0">{{cite web|last=Ahn|first=Sung-mi|date=May 10, 2015|title=BoA unveils complete track list for her upcoming album|url=http://kpopherald.koreaherald.com/view.php?ud=201505101808130520363_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231013118/http://kpopherald.koreaherald.com/view.php%3Fud=201505101808130520363_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 30, 2021|work=[[Kpop Herald]]}}</ref><ref name=":1">{{cite web|last=Jackson|first=Julie|date=May 13, 2015|title=BoA reveals feminine side in 'Kiss My Lips'|url=http://kpopherald.koreaherald.com/view.php?ud=201505131703076803781_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231013714/http://kpopherald.koreaherald.com/view.php?ud=201505131703076803781_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 30, 2021|work=[[Kpop Herald]]}}</ref> The single "Who Are You" (feat. Gaeko) was released prior to the album's unveiling, along with its accompanying music video, which starred EXO's [[Oh Se-hun (singer)|Sehun]] as the male lead.<ref>{{cite web|last=Lim|first=Jeong-yeo|date=May 6, 2015|title=BoA puts out music video of 'Who Are You'|url=http://kpopherald.koreaherald.com/view.php?ud=201505061322591876542_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211214040804/http://kpopherald.koreaherald.com/view.php?ud=201505061322591876542_2&ACE_SEARCH=1|archive-date=December 14, 2021|access-date=December 30, 2021|work=[[Kpop Herald]]}}</ref> The rest of the album was unveiled on May 12 along with an official music video of the eponymous title track. ''Billboard'' called the singer a promising songwriter despite moments of musical blandness.<ref>{{Cite magazine|last=Benjamin|first=Jeff|date=May 15, 2015|title=BoA Makes a Stylish Return to Her K-Pop Throne on 'Kiss My Lips': Track-by-Track Review|url=https://www.billboard.com/music/music-news/boa-kiss-my-lips-album-review-6561403/|url-status=live|archive-url=https://web.archive.org/web/20211231054245/https://www.billboard.com/music/music-news/boa-kiss-my-lips-album-review-6561403/|archive-date=December 31, 2021|access-date=December 31, 2021|magazine=Billboard}}</ref>

In July, she performed at the BoA Special Live 2015: Nowness to commemorate her 15th anniversary. The concert took place on August 22 and 23 at the Sejong Center for the Performing Arts in South Korea, making BoA the first female idol to hold a solo concert at the venue.<ref>{{cite web|last=Won|first=Ho-jung|date=June 25, 2015|title=BoA to mark 15 years with concert at Sejong Center|url=http://kpopherald.koreaherald.com/view.php?ud=201506251659507674065_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20210804195740/http://kpopherald.koreaherald.com/view.php?ud=201506251659507674065_2&ACE_SEARCH=1|archive-date=August 4, 2021|access-date=December 31, 2021|work=[[Kpop Herald]]}}</ref> This was followed by BoA Special Live 2015: Nowness in Japan which took place on December 11, 2015, at Tokyo International Forum Hall-A.<ref>{{Cite web|date=August 31, 2015|title=BoA Special Live: NOWNESS in JAPAN 開催決定!|url=http://avex.jp/boa/news/detail.php?id=1025977|url-status=live|archive-url=https://web.archive.org/web/20210804195747/https://avex.jp/boa/news/detail.php?id=1025977|archive-date=August 4, 2021|access-date=March 18, 2016|website=Avex Japan|language=ja}}</ref> Her 15th anniversary in Japan the following year was celebrated in a similar fashion,<ref>{{cite web|date=May 31, 2016|title=BoA celebrates 15 years of Japan debut with fans|url=http://entertainment.inquirer.net/195522/boa-celebrates-15-years-of-japan-debut-with-fans|url-status=live|archive-url=https://web.archive.org/web/20200920151349/https://entertainment.inquirer.net/195522/boa-celebrates-15-years-of-japan-debut-with-fans|archive-date=September 20, 2020|access-date=December 31, 2021|publisher=[[The Korea Herald]]|via=Inquirer Net}}</ref> including the release of the song "Lookbook", and a 15th anniversary edition of BoA's Japanese Winter hit, "Meri Kuri". As part of S.M. Entertainment's special winter project, ''[[Winter Garden (S.M. Entertainment)|Winter Garden]],'' BoA released a digital single entitled "Christmas Paradise".<ref>{{cite web|last=Kim|first=Ji-yeon|date=December 18, 2015|title=BoA′s Winter Single ′Christmas Paradise′ to Drop on December 22|url=http://mwave.interest.me/en/kpop-news/article/101035/boas-winter-single-christmas-paradise-to-drop-on-december-22|url-status=dead|archive-url=https://web.archive.org/web/20171013172327/http://mwave.interest.me/en/kpop-news/article/101035/boas-winter-single-christmas-paradise-to-drop-on-december-22|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref>

===2016–present: Musical projects, television production, and acting debut===
On January 12, 2016, BoA released an English-language single "Make Me Complete", which serves as the theme song for the Fuji TV special drama ''Ooku'', starring Sawajiri Erika and Watanabe Mayu.<ref>{{Cite web|last=Stern|first=Bradley|date=January 14, 2016|title=BoA Provides English Theme Song for LGBT-Themed Japanese TV Drama|url=http://popcrush.com/boa-english-ballad-make-me-complete-japan-theme/|url-status=live|archive-url=https://web.archive.org/web/20211214062210/https://popcrush.com/boa-english-ballad-make-me-complete-japan-theme/|archive-date=December 14, 2021|access-date=March 18, 2016|website=PopCrush}}</ref> In June, she collaborated with Korean rapper [[Beenzino]] for [[S.M. Entertainment]]'s ''[[SM Station]]'' project. The duo released the single "No Matter What", which ranked atop five domestic charts.<ref>{{cite web|last=Kim|first=Soo-hyang|date=June 16, 2016|title=BoA and Beenzino to release new song|url=http://kpopherald.koreaherald.com/view.php?ud=201606161444119654005_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231060555/http://kpopherald.koreaherald.com/view.php?ud=201606161444119654005_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 31, 2021|work=[[Kpop Herald]]}}</ref><ref>{{cite web|last=Jung|first=Eun-jin|date=June 17, 2016|title=BoA and Beenzino's 'No Matter What' tops charts|url=http://kpopherald.koreaherald.com/view.php?ud=201606171719405722511_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231060734/http://kpopherald.koreaherald.com/view.php?ud=201606171719405722511_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 31, 2021|work=[[Kpop Herald]]}}</ref> BoA worked with BeatBurger for another ''SM Station'' single titled "Music Is Wonderful", where she participated in the composing and writing of the track.<ref>{{cite web|last=Min|first=Susan|date=October 19, 2016|title=BoA and BeatBurger to Release Next ′STATION′ Track|url=http://mwave.interest.me/en/kpop-news/article/109385/boa-and-beatburger-to-release-next-station-track-all-kpop-news|url-status=dead|archive-url=https://web.archive.org/web/20171013172212/http://mwave.interest.me/en/kpop-news/article/109385/boa-and-beatburger-to-release-next-station-track-all-kpop-news|archive-date=October 13, 2017|access-date=October 13, 2017|work=Mwave}}</ref> From October to November 2016, BoA starred in JTBC's romance melodrama ''[[Listen to Love]]'', returning to the small screen after three years.<ref>{{cite web|last=Lee|first=Sang-won|date=July 12, 2016|title=BoA confirmed for JTBC's new drama|url=http://kpopherald.koreaherald.com/view.php?ud=201607121750141786939_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20210804203219/http://kpopherald.koreaherald.com/view.php?ud=201607121750141786939_2&ACE_SEARCH=1|archive-date=August 4, 2021|access-date=December 31, 2021|work=[[Kpop Herald]]}}</ref>

The following year, BoA became one of the producers for [[Mnet (TV channel)|Mnet]]'s [[boy group]] [[Reality television#Reality competition or game shows|survival reality show]], ''[[Produce 101 Season 2]]'', which aired from April 7 to June 16.<ref>{{Cite web|last=Park|first=Hong-kyu|date=February 23, 2017|script-title=ko:보아, 장근석 마이크 이어 받았다...'프로듀스101 시즌2' MC 출연 확정|url=https://entertain.naver.com/now/read?oid=082&aid=0000681035|url-status=live|archive-url=https://web.archive.org/web/20210726062326/https://entertain.naver.com/now/read?oid=082&aid=0000681035|archive-date=July 26, 2021|access-date=June 28, 2017|website=|publisher=[[Busan Ilbo]]|language=ko|via=Naver}}</ref><ref>{{cite web|last=Jie|first=Ye-eun|date=February 23, 2017|title=BoA to emcee 'Produce 101' season 2|url=http://kpopherald.koreaherald.com/view.php?ud=201702231422506577243_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231062301/http://kpopherald.koreaherald.com/view.php?ud=201702231422506577243_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 31, 2021|work=[[Kpop Herald]]}}</ref> BoA later released another song for ''SM Station'', "Spring Rain", an R&B number produced by Kenzie.<ref>{{cite web|date=April 24, 2017|title=BoA to drop new single next week|url=http://kpopherald.koreaherald.com/view.php?ud=201704241455132513256_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231062837/http://kpopherald.koreaherald.com/view.php?ud=201704241455132513256_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 31, 2021|work=[[Kpop Herald]]}}</ref> In May, BoA embarked on her BoA The live in ''Billboard'' Live Tour, held in Tokyo and Osaka.<ref>{{cite web|last=Kim|first=So-yeon|date=February 16, 2017|title=BoA to tour Tokyo and Osaka|url=http://kpopherald.koreaherald.com/view.php?ud=201702161802512794583_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211231065626/http://kpopherald.koreaherald.com/view.php?ud=201702161802512794583_2&ACE_SEARCH=1|archive-date=December 31, 2021|access-date=December 31, 2021|work=[[Kpop Herald]]}}</ref> She also released the single "Camo," a dance song with a heavy emphasis on bass and synthesizer sounds, which was a change in sound from her previous materials and produced by The Underdogs.<ref>{{cite web|last=Yoon|first=Min-sik|date=June 26, 2017|title=BoA to 'transform' in 'CAMO' project|url=http://kpopherald.koreaherald.com/view.php?ud=201706261446398794287_2&ACE_SEARCH=1|url-status=live|archive-url=https://web.archive.org/web/20211026215621/http://kpopherald.koreaherald.com/view.php?ud=201706261446398794287_2&ACE_SEARCH=1|archive-date=October 26, 2021|access-date=December 31, 2021|work=[[Kpop Herald]]}}</ref> In July, she released the Japanese single "Right Here, Right Everywhere" for the soundtrack of drama ''Yaneura no Koibito''.<ref>{{cite web|last=Stern|first=Bradley|date=June 13, 2017|title=BOA RETURNS WITH 'RIGHT HERE, RIGHT EVERYWHERE,' A BALLAD FOR A JAPANESE DRAMA|url=http://popcrush.com/boa-right-here-right-everywhere-japan-drama/|url-status=live|archive-url=https://web.archive.org/web/20210804204639/https://popcrush.com/boa-right-here-right-everywhere-japan-drama/|archive-date=August 4, 2021|access-date=October 13, 2017|work=Pop Crush}}</ref> She later starred in the film ''Autumn Sonata'' alongside Lee Hak-joo, playing a terminally ill patient.<ref>{{cite web|last=Yoon|first=Min-sik|date=October 12, 2017|title=BoA plays withering young lover in her 1st solo lead role|url=http://kpopherald.koreaherald.com/view.php?ud=201710121832198221075_2|url-status=live|archive-url=https://web.archive.org/web/20211231071114/http://kpopherald.koreaherald.com/view.php?ud=201710121832198221075_2|archive-date=December 31, 2021|access-date=December 31, 2021|work=[[Kpop Herald]]}}</ref>

[[File:BoA at Incheon Airport on May 15, 2019 (2).png|left|thumb|upright|BoA at Incheon Airport on May 15, 2019.]]
In 2018, BoA returned to Japan and released her ninth Japanese album ''Watashi Konomama de Iinokana'' on February 14, 2018, followed by EP ''Unchained'' in March. To accompany the release of the EP, she embarked on the BoA The Live 2018: Unchained Tour from March 15 to April 4. People who attend the concerts received a copy of ''Unchained''.<ref>{{cite web|date=November 17, 2017|title=BoA THE LIVE 2018 〜Unchained〜」 開催&9th アルバム「私このままでいいのかな」リリース決定!|url=http://avex.jp/boa/news/detail.php?id=1055753|url-status=live|archive-url=https://web.archive.org/web/20200927170249/https://avex.jp/boa/news/detail.php?id=1055753|archive-date=September 27, 2020|access-date=December 31, 2021|work=Avex Japan|language=ja}}</ref><ref>{{cite web|date=December 14, 2017|title=NEW ALBUM「私このままでいいのかな」アーティスト写真解禁!|url=http://avex.jp/boa/news/detail.php?id=1056611|url-status=live|archive-url=https://web.archive.org/web/20210804203223/https://avex.jp/boa/news/detail.php?id=1056611|archive-date=August 4, 2021|access-date=December 31, 2021|work=Avex Japan|language=ja}}</ref> On January 31, she released "Nega Dola", which served as a single for BoA's then-upcoming first extended play.<ref>{{Cite magazine|last=Herman|first=Tamar|date=February 1, 2018|title=BoA Takes a Shot at Worthless Admirers With New Single 'Nega Dola' Ahead of Upcoming EP|url=https://www.billboard.com/music/music-news/boa-nega-dola-8097712/|url-status=live|archive-url=https://web.archive.org/web/20211231075616/https://www.billboard.com/music/music-news/boa-nega-dola-8097712/|archive-date=December 31, 2021|access-date=June 20, 2019|magazine=Billboard}}</ref> The EP, ''[[One Shot, Two Shot]]'', was released on February 20, alongside its titular lead single and the song's music video.<ref>{{Cite magazine|last=Herman|first=Tamar|date=February 20, 2018|title=BoA Lets Loose In Electro-Swing Single 'One Shot, Two Shot'|url=https://www.billboard.com/music/music-news/boa-one-shot-two-shot-8211215/|url-status=live|archive-url=https://web.archive.org/web/20211124211614/https://www.billboard.com/music/music-news/boa-one-shot-two-shot-8211215/|archive-date=November 24, 2021|access-date=June 19, 2019|magazine=Billboard}}</ref> The EP peaked at number six at the South Korean Gaon Album Chart and number seven at the ''Billboard'' World Albums Chart.<ref>{{cite web|title=Gaon Album Chart – Week 8, 2018|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=08&hitYear=2018&termGbn=week|url-status=live|archive-url=https://web.archive.org/web/20211231080303/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=08&hitYear=2018&termGbn=week|archive-date=December 31, 2021|access-date=March 1, 2018|website=[[Gaon Music Chart|Gaon Chart]]|language=ko}}</ref><ref name="Woman" /> On October 24, she released her ninth Korean album ''[[Woman (BoA album)|Woman]]'' alongside a lead single of the same name.<ref name="Woman">{{cite magazine|last=Herman|first=Tamar|date=October 24, 2018|title=BoA Releases Female-Focused 'Woman' Music Video: Watch|url=https://www.billboard.com/articles/columns/k-town/8481577/boa-woman-music-video|url-status=live|archive-url=https://web.archive.org/web/20211231080450/https://www.billboard.com/music/music-news/boa-woman-music-video-8481577/|archive-date=December 31, 2021|access-date=October 24, 2018|magazine=[[Billboard (magazine)|Billboard]]}}</ref> The album peaked at number six at the Gaon Album Chart, number eleven at the ''Billboard'' World Albums Chart.<ref>{{cite web|title=Gaon Album Chart – Week 43, 2018|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=43&hitYear=2018&termGbn=week|url-status=live|archive-url=https://web.archive.org/web/20211231080724/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=43&hitYear=2018&termGbn=week|archive-date=December 31, 2021|access-date=November 1, 2018|website=[[Gaon Music Chart|Gaon Chart]]|language=ko}}</ref><ref name=":2">{{Cite magazine|last=Herman|first=Tamar|date=June 5, 2019|title=BoA Asks for 'Feedback' in New Music Video: Watch|url=https://www.billboard.com/music/music-news/boa-feedback-music-video-watch-8514556/|url-status=live|archive-url=https://web.archive.org/web/20211124211617/https://www.billboard.com/music/music-news/boa-feedback-music-video-watch-8514556/|archive-date=November 24, 2021|access-date=June 9, 2019|magazine=Billboard}}</ref>

On June 4, 2019, she released the single "Feedback", which features rapper [[Nucksal]], alongside the song's music video.<ref name=":2" /> BoA embarked on her #Mood Tour, which had six dates in Japan and two dates in Seoul, from September to October 2019.<ref>{{cite web|date=September 24, 2019|title=BoA、全国ホールツアー初日に新曲&過去の名曲を惜しみなく披露|trans-title=BoA unveils new songs and performs the classics on the first day of her national hall tour|url=http://www.billboard-japan.com/d_news/detail/80363/2|url-status=live|archive-url=https://web.archive.org/web/20211231081431/https://www.billboard-japan.com/d_news/detail/80363/2|archive-date=December 31, 2021|access-date=November 3, 2019|website=[[Billboard Japan]]|language=ja}}</ref><ref>{{cite web|last=Park|first=Seo-hyun|date=September 2, 2019|title=보아, 단독콘서트 10월 26–27일 양일간 개최..17일 팬클럽 선예매[공식]|trans-title=BoA confirms concerts on October 26–27, with fan club pre-sale on September 17|url=https://n.news.naver.com/entertain/now/article/112/0003207430|url-status=live|archive-url=https://web.archive.org/web/20211231081920/https://n.news.naver.com/entertain/now/article/112/0003207430|archive-date=December 31, 2021|access-date=November 3, 2019|website=|publisher=[[Herald POP]]|language=ko|via=[[Naver]]}}</ref> On October 23, she released a new Japanese single, "Wishing Well", which she earlier debuted on the tour.<ref>{{cite web|date=October 18, 2019|title=BoA、夢の中で出会った"君"への想いを歌う新曲リリース|url=https://www.barks.jp/news/?id=1000173240|url-status=live|archive-url=https://web.archive.org/web/20211231082125/https://www.barks.jp/news/?id=1000173240|archive-date=December 31, 2021|access-date=November 3, 2019|website=Barks|language=ja}}</ref> On December 11, 2019, she released her second extended play ''[[Starry Night (BoA EP)|Starry Night]]''.<ref>{{cite web|last=Lee|first=Min-ji|date=December 4, 2019|title=보아가 온다, 새 미니앨범 'Starry Night' 12월 11일 발매(공식)|trans-title=BoA is coming, new mini album 'Starry Night' released on December 11th (official)|url=http://www.newsen.com/news_view.php?uid=201912041009492410|url-status=live|archive-url=https://web.archive.org/web/20211206183919/https://www.newsen.com/news_view.php?uid=201912041009492410|archive-date=December 6, 2021|access-date=December 31, 2021|work=Newsen|language=ko}}</ref>

In May 2020, BoA was featured as one of the coaches for the third season of [[The Voice of Korea]], alongside [[Dynamic Duo (South Korean duo)|Dynamic Duo]], [[Sung Si-kyung]], and [[Kim Jong-kook (singer)|Kim Jong-kook]].<ref>{{Cite web|last=Hwang|first=Ji-young|date=April 27, 2020|title=보아, Mnet '보이스 코리아 2020' 코치 합류|trans-title=BoA joins Mnet's 'Voice Korea 2020' coach|url=https://entertain.naver.com/read?oid=241&aid=0003018921|url-status=live|archive-url=https://web.archive.org/web/20211231082619/https://entertain.naver.com/read?oid=241&aid=0003018921|archive-date=December 31, 2021|access-date=December 31, 2021|website=|publisher=Daily Sports|language=ko|via=Naver}}</ref> On December 1, 2020, she released her tenth Korean album ''[[Better (BoA album)|Better]]''.<ref>{{Cite web|last=Kim|first=Mi-ji|date=November 5, 2020|title=보아, 12월 1일 데뷔 20주년 기념 앨범 'BETTER'로 컴백[공식입장]|trans-title=BoA, comeback on December 1st with the 20th anniversary album 'BETTER' [official position]|url=https://n.news.naver.com/entertain/article/311/0001222666|url-status=live|archive-url=https://web.archive.org/web/20201111013215/https://n.news.naver.com/entertain/article/311/0001222666|archive-date=November 11, 2020|access-date=December 31, 2021|website=|publisher=Xports News|language=ko|via=Naver}}</ref> SpoTV News shared BoA to join as a judge for Mnet Dance program "Street Woman Fighter". It is a female dance crew competition premiering in August 2021.<ref>{{Cite web|last=Jang|first=Jin-ri|date=July 6, 2021|title=[단독]보아, '스트릿 우먼 파이터' 심사위원 합류..'퍼포먼스 퀸' 출격|trans-title=[Exclusive] BoA joins the judges of 'Street Woman Fighter'... 'Performance Queen' scramble|url=https://entertain.v.daum.net/v/kr2TeBNpvj|url-status=live|archive-url=https://web.archive.org/web/20210711111548/https://entertain.v.daum.net/v/20210706102712209|archive-date=July 11, 2021|access-date=December 31, 2021|website=|publisher=SPOTV News|language=ko|via=Daum}}</ref> On November 5, 2021, BoA released the Japanese single, "My Dear", to commemorate her 20th anniversary.<ref>{{Cite web|date=October 31, 2021|title=日本デビュー20周年を記念した新曲「My Dear」、11/5(金)配信決定!配信ジャケット写真を公開!|trans-title=New song "My Dear" to commemorate the 20th anniversary of Japan's debut will be released on 11/5 (Fri.)! The delivery jacket photo is released!|url=https://avex.jp/boa/news/detail.php?id=1095011|url-status=live|archive-url=https://web.archive.org/web/20211231084241/https://avex.jp/boa/news/detail.php?id=1095011|archive-date=December 31, 2021|access-date=December 31, 2021|website=Avex Japan|language=ja}}</ref>

BoA was revealed as a member of the supergroup [[Got the Beat]] on December 27, 2021. The group debuted on January 3, 2022.<ref>{{Cite web|author=Lee|first=Tae-soo|date=December 27, 2021|script-title=ko:보아·태연·카리나 등 뭉쳤다...SM 여성 유닛 '갓 더 비트' 출범|trans-title=BoA, Taeyeon, Karina, etc. have teamed up...SM female unit 'Got the Beat' launched|url=https://entertain.naver.com/read?oid=001&aid=0012805619|url-status=live|archive-url=https://web.archive.org/web/20211227011813/https://entertain.naver.com/read?oid=001&aid=0012805619|archive-date=December 27, 2021|access-date=December 27, 2021|publisher=[[Yonhap News Agency]]|language=ko|via=Naver}}</ref> To celebrate her 20th anniversary, BoA released the Japanese compilation album ''The Greatest'' on May 30, 2022.<ref>{{Cite web|date=March 13, 2022|title=BoA 20th Anniversary Album「The Greatest」2022年5月30日リリース決定!!|trans-title=BoA 20th Anniversary Album "The Greatest" will be released on May 30, 2022! !!|url=https://avex.jp/boa/news/detail.php?id=1098353|access-date=March 13, 2022|website=Avex Japan|language=ja}}</ref> On November 8, 2022, BoA announced her third EP ''[[Forgive Me (EP)|Forgive Me]]'' along with the title track on the same name on November 22, 2022.<ref>{{Cite web|script-title=ko:보아, 세 번째 미니앨범 'Forgive Me'로 컴백 (공식)|trans-title=BoA, comeback with the 3rd mini album 'Forgive Me' (official)|url=https://entertain.naver.com/read?oid=052&aid=0001810879|via=[[Naver]]|publisher=[[YTN]]|language=ko|last=Lee|first=Yu-na|date=November 8, 2022|access-date=November 22, 2022|archive-date=November 22, 2022|archive-url=https://web.archive.org/web/20221122164121/https://entertain.naver.com/read?oid=052&aid=0001810879|url-status=live}}</ref> In 2024, BoA appeared in the drama ''[[Marry My Husband]]'', where she played Oh Yu-ra. Her performance in the drama was met with negative reviews.<ref>{{cite web |title=Park Min Young standing up for her 'Marry My Husband' co-star BoA and the director's reason for casting her |url=https://timesofindia.indiatimes.com/web-series/news/korean/park-min-young-stands-up-for-marry-my-husband-co-star-boa-director-reveals-reason-for-casting-her/articleshow/107886613.cms |website=Times of India |access-date=25 April 2024 |date=2024-02-21}}</ref>