Editing Boo.com (section)

== Marketing plan ==

=== Company vision ===

Boo.com was intended to become the largest online sports e-retailer in the world, planning to set up stores in both Europe and America simultaneously.<ref name="Boo Introduction addition"/>

=== Brand name ===

The brand name was initially suggested as Bo.com, which was inspired by the actress [[Bo Derek]]. The final domain name, Boo.com, was bought for $2500 from a dealer as the domain Bo.com was already in use.<ref name="Boo brand name">{{cite book|last1=Malmsten|first1=Ernst|last2=Portanger|first2=Erik|last3=Drazin|first3=Charles|title=Boo Hoo. A Dot.Com Story from Concept of Catastrophe|date=2001|publisher=Random House|location=London}}</ref>

=== Strategy ===

The target customers of Boo.com were young, wealthy and fashionable people between 18 and 24 years old, who were expected to be attracted by sports and fashion brands offered by Boo.com.<ref name="Boo Introduction addition"/> Boo.com created a virtual shopping assistant, Miss Boo, to assist customers with tips given at each step. Boo.com also developed technology that allowed online customers to put their chosen products onto 3D models and then inspect the result.<ref name="Boo brand strategy">{{cite book|last1=Chaffey|first1=Dave|last2=Ellis-Chadwick|first2=Fiona|title=Digital Marketing Strategy, Implementation and Practice|date=2016|publisher=Pearson Education Limited|location=Harlow|isbn=978-1-292-07761-1|page=109|edition=sixth}}</ref>