Editing Business 2.0 (section)

==History==
''Business 2.0'' enjoyed extraordinary early growth in readers and advertising, selling more than 2000 advertising pages in just its second full year of publishing, believed to be a record for an American monthly newsstand magazine.

The publication's early competitors included ''[[Fast Company (magazine)|Fast Company]]'', the ''[[The Industry Standard|Industry Standard]]'' and ''[[Red Herring (magazine)|Red Herring]]''.<ref>{{cite web |url=http://www.medialifemagazine.com:8080/news2001/feb01/feb19/2_tues/news1tuesday.html |title=Business 2.0 is put up for sale |access-date=2014-11-25 |url-status=dead |archive-url=https://web.archive.org/web/20151208080600/http://www.medialifemagazine.com:8080/news2001/feb01/feb19/2_tues/news1tuesday.html |archive-date=2015-12-08 }}</ref>

The magazine was sold by original publisher [[Future US|Imagine Media]] to [[Time Inc.]], the publishing division of [[Time Warner]], in July 2001. Betting on a tech rebound, Time combined ''Business 2.0'' with its own fledgling business magazine, ''eCompany Now''. Having originally found success with wonky examinations of the interaction between [[technology]] and business, later on in its run, under the ownership of Time Inc., the magazine broadened its focus, running cover stories on topics ranging from real estate<ref>[https://money.cnn.com/magazines/business2/business2_archive/2006/11/01/toc.html CNN Money] November 1, 2006.</ref> to employment trends<ref>[https://money.cnn.com/magazines/business2/business2_archive/2006/05/01/toc.html CNN Money] May 1, 2006</ref> and outer space.<ref>[https://money.cnn.com/magazines/business2/business2_archive/2006/03/01/toc.html CNN Money] March 1, 2006</ref>

Despite an upturn in the fortunes of startups and technology companies, ''Business 2.0'' was unable to turn a profit. [[Josh Quittner]], the editor since 2002, who had previously helmed ''Netly News'' and ''ON Magazine'', led a team that published out of the ''[[Fortune (magazine)|Fortune]]'' Group of Time Inc.

In November 2006, in an effort to connect with the large numbers of readers who had come to rely on web blogs for news, ''Business 2.0'' launched a series of staff written blogs.

In July 2007 ''[[The New York Times]]'' reported that the September issue could be the magazine's last. In response to these reports a number of readers organized a [[Facebook]] group called ''I read Business 2.0. And I want to keep reading!'' to speak out against [[Time Inc.]]'s possible decision to close the publication. Nevertheless, on September 5, 2007, ''The New York Times'' reported that Time Inc. had confirmed it would shut down ''Business 2.0'' with its October 2007 issue<ref>{{Cite news|url=https://www.nytimes.com/2007/09/05/business/media/05mag.html|title=Time Inc. to Close Business 2.0|first=Brad|last=Stone|newspaper=The New York Times |date=September 5, 2007}}</ref> "as the magazine’s ad pages precipitously dropped this year".<ref>[http://bits.blogs.nytimes.com/2007/09/04/business-20-rip/ New York Times] September 4, 2007.</ref> A number of the reporters and editors have been transferred to work on ''[[Fortune (magazine)|Fortune]]''.