Editing Business model (section)

==Context==
The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business models as the design of organizational structures to enact a commercial opportunity.<ref name="define">George, G and Bock AJ. 2011. The business model in practice and its implications for entrepreneurship research. Entrepreneurship Theory and Practice, 35(1): 83–111</ref> Further extensions to this design logic emphasize the use of narrative or coherence in business model descriptions as mechanisms by which entrepreneurs create extraordinarily successful [[Startup company|growth firms]].<ref name="narrative">George, G and Bock AJ. 2012. ''Models of opportunity: How entrepreneurs design firms to achieve the unexpected''. Cambridge University Press, {{ISBN|978-0-521-17084-0}}</ref>

Business models are used to describe and classify businesses, especially in an entrepreneurial setting, but they are also used by managers inside companies to explore possibilities for future development. Well-known business models can operate as "recipes" for creative managers.<ref>{{cite journal|last=Baden-Fuller|first=Charles|author2=Mary S. Morgan|title=Business Models as Models|journal=Long Range Planning|year=2010|volume=43|issue=2/3|pages=156–171|doi=10.1016/j.lrp.2010.02.005|url=http://openaccess.city.ac.uk/13975/1/Baden-Fuller%20and%20Morgan%20Business%20Models%20for%20CRO.pdf}}</ref> Business models are also referred to in some instances within the context of accounting for purposes of public reporting.{{Strategy}}