Editing Capital Liverpool (section)

==History==

===Crash FM===
The station was launched by [[Janice Long]] and Bernie Connor as Liverpool's answer to XFM, with the idea for an alternative music radio station being thought up by the pair at Keith’s Wine Bar on Lark Lane in 1994.<ref>{{Cite web|url=https://www.getintothis.co.uk/2017/02/lost-liverpool-17-rise-fall-crash-fm-missed-opportunity-alternative-voice/|title=Lost Liverpool #17: Crash FM - the rise and fall of radio's alternative voice|date=22 February 2017}}</ref> Crash FM acquired a [[Restricted Service Licence]] (RSL) to broadcast for a month from 5 November 1995, with the studios at Mabel Fletcher College on Greenbank, seeing presenters such as Inspiral Carpets member Clint Boon<ref>{{Cite web|url=https://themanc.com/news/thank-you-janice-long-tributes-pour-in-for-trailblazing-dj-after-her-death-on-christmas-day/|title=Tributes pour in for trailblazing DJ Janice Long after her death on Christmas Day|date=27 December 2021|via=themanc.com}}</ref><ref>{{Cite web|url=https://www.independent.co.uk/news/media/clint-boon-my-life-in-media-5332822.html|title=Clint Boon: My Life In Media|date=15 April 2007|website=The Independent}}</ref><ref>{{Cite web|url=https://radiotoday.co.uk/2016/01/radio-xs-clint-boon-joins-bbc-radio-manchester/|title=Radio X's Clint Boon joins BBC Radio Manchester|date=4 January 2016}}</ref> take to the airwaves.

After a few more RSL broadcasts, the station relaunched on 107.6FM as a full time service, from studios at 27 Fleet Street, on 27 March 1998. Now known as   107 Crash FM, the station had backing from [[Bob Geldof]], [[Primal Scream]], [[Urban Splash]], [[Galaxy Manchester|Kiss 102]]'s Mike Gray and [[Boy George]].

In its application for a full-time licence, Crash FM said it would provide an alternative rock and dance station, aimed at 15- to 34-year-olds, with a target audience of over 80,000 tuning in for around eight hours per week in the first year. The original shareholders also included [[RTL Group|CLT]], although they withdrew before launch with their 25% stake taken by Channel Radio.

===Juice 107.6===
Crash was bought out by [[Forever Broadcasting]] in late 1999 and relaunched as Juice 107.6 on 26 March 2000. By September of that year, the station's [[RAJAR]] had increased significantly, after its format had been altered to include more mainstream pop and dance music.

In September 2003, Juice was sold to Absolute Radio (UK) Limited (AR-UK), a consortium made up of [[UTV Media]] and Eurocast, for £3.1m. AR-UK were, at the time, making moves in the FM radio licence world, notably in the West Midlands and Glasgow. The new owners aimed to develop more local programming, news and marketing but sold the station to UTV less than two years later.

On 12 January 2012, Juice switched from its Fleet Street studios to a new £1.1m facility at One Park West in [[Liverpool One]], overlooking the Albert Dock.

===Capital Liverpool===
On 5 June 2015, Juice FM was sold again to [[Global Media & Entertainment|Global]] for £10 million.<ref>[http://radiotoday.co.uk/2015/06/juice-fm-sold-to-global-to-expand-capital/ Juice FM sold to Global to expand Capital], Radio Today, 5 June 2015</ref><ref>[https://www.theguardian.com/media/2015/jun/05/utv-media-juice-fm-global-radio UTV Media sells Juice FM to Global Radio for £10m], theguardian.com, 5 June 2015</ref> The sale was given regulatory approval from the Competition and Markets Authority exactly three months later, following a consultation.<ref name="radiotoday.co.uk"/>

On the same day as the sale was cleared, Global announced it would rebrand and relaunch Juice FM as part of the [[Capital (radio network)|Capital]] network of [[contemporary hit radio]] stations.<ref name="ReferenceA"/>

The Juice FM brand was phased out at 4pm on 10 January 2016, with the station entering a transition period ahead of the full relaunch as Capital, which took place at 6am on 18 January 2016.<ref>[http://www.thisisglobal.com/global-updates/?hp=1551#capital-liverpool-will-launch-in-january-2016 Capital Liverpool Will Launch In January 2016], Global Radio, 16 December 2015</ref>

According to RAJAR, Capital Liverpool's listening figures fell to 167,000 listeners per week a year after the rebrand. But as of RAJAR Q2 2019, after significant changes to the initial lineup, the numbers had recovered to 212,000 weekly listeners.

On 26 February 2019, Global confirmed the station's local breakfast and weekend shows would be replaced with networked programming from April 2019. The weekday drivetime show was retained alongside local news bulletins, traffic updates and advertising. Three of Capital Liverpool's presenters left the station.<ref>{{Cite web|url=https://radiotoday.co.uk/2019/03/roman-kemp-vick-hope-and-sonny-jay-to-go-national-on-capital/|title=Roman Kemp, Vick Hope and Sonny Jay to go national on Capital|date=2019-03-11|access-date=2020-05-13|website=[[Radio Today (website)|Radio Today]]|last=Martin|first=Roy}}</ref>

===Digital radio===
Juice FM, was not present on the [[Bauer Radio|Bauer]]-operated central Liverpool DAB multiplex, but did subsequently procure a slot on [[MuxCo]]'s more recent multiplex serving Cheshire, the Wirral and northeast Wales. Following the relaunch as Capital Liverpool, the station took the place of Capital's 97.1 FM Wirral service on the Bauer Liverpool multiplex.

Capital Liverpool remained on MuxCo's multiplex until August 2016, when the slot was transferred to the 103.4 FM Wrexham/Chester version of Capital.