Editing Cassandre (section)

==Early life and career==
He was born Adolphe Jean-Marie Mouron in [[Kharkiv]], [[Slobidska Ukraine]]- autonomous unit within the Russian Empire,<ref name="identifont">{{cite web|url=http://www.identifont.com/show?10Y|title=Adolphe Mouron Cassandre (1901-1968)|last=O'Mahony|first=Niamh|access-date=7 August 2009}}</ref><ref>(ru)[http://bigenc.ru/fine_art/text/2050658 Great Russian Encyclopedia]</ref> to French parents. As a young man, he moved to Paris, where he studied at the [[École des Beaux-Arts]] and at the [[Académie Julian]]. The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house. Inspired by [[cubism]] as well as [[surrealism]], he earned a reputation with works such as ''Bûcheron'' (Woodcutter), a poster created for a cabinetmaker that won first prize at the 1925 [[Exposition Internationale des Arts Décoratifs et Industriels Modernes]].

Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel, for clients such as the [[Compagnie Internationale des Wagons-Lits]].<ref>[https://www.moma.org/artists/1015 See images at Moma.org]</ref> He was a pioneer of [[airbrush]] arts.

His creations for the [[Dubonnet]] wine company were among the first posters designed in a manner that allowed them to be seen by occupants in moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as [[Max Ernst]] and [[Pablo Picasso]]. In addition, he taught [[graphic design]] at the [[École des Arts Décoratifs]] and then at the École d'Art Graphique.

With typography an important part of poster design, the company created several new typeface styles. Cassandre developed [[Bifur (typeface)|Bifur]] in 1929, the [[sans serif]] Acier Noir in 1935, and in 1937 an all-purpose font called [[Peignot (typeface)|Peignot]]. In 1936, his works were exhibited at the [[Museum of Modern Art]] in New York City which led to commissions from [[Harper's Bazaar]] to do cover designs.
<!-- Commented out: [[File:Normandie poster.jpg|220px|right|The poster ''[[SS Normandie|Normandie]]'' (1935) is one of Cassandre's most famous design]] -->