Editing Cebu Pacific (section)

== History ==
=== Foundation and growth (1988–2006) ===
[[File:Douglas Curtis - 9 Cebu-Pacific PH.jpg|thumb|left|A [[McDonnell Douglas DC-9-30|McDonnell Douglas DC-9-32]] on one of its final flights to [[Mactan–Cebu International Airport]] in 2006]]

Cebu Pacific was established on August 26, 1988. Republic Act No. 7151, which grants a legislative franchise to Cebu Air, Inc. to operate, was approved on August 30, 1991.<ref name="LawPhile-RA7151">{{Cite web |date=1991 |title=Republic Act No. 7151 |url=https://elibrary.judiciary.gov.ph/thebookshelf/showdocs/2/2818 |access-date=2021-04-02 |via=Supreme Court E-Library}}</ref> The airline began operations on March 8, 1996, with its first flight from [[Manila]] to [[Cebu]]. Domestic services began following market deregulation by the Philippine government. The airline was subsequently acquired by [[JG Summit Holdings]], owned at the time by [[John Gokongwei]].

The airline temporarily ceased operations in February 1998 after being grounded by the government following the crash of [[Cebu Pacific Flight 387|the crash of Flight 387]] that killed 104, but resumed services later the next month following re-certification of its aircraft.<ref name="FI">{{cite news | title= Directory: World Airlines | work= [[Flight International]] | page= 62 | date= 2007-04-03}}</ref> It initially started with 24 domestic flights daily among [[Metro Manila]], [[Metro Cebu]], and [[Metro Davao]]. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.

In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including [[Malaysia]], [[Indonesia]], Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on November 22, 2001, with a twice-daily service to Hong Kong.<ref>{{Cite press release |title=Cebu Pacific Flies to Hong Kong |date=2001-11-22 |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2001/2001-11-22.html |language=en |archive-url=https://web.archive.org/web/20080413063101/http://cebupacificair.com/aboutus/press/2001/2001-11-22.html |archive-date=2008-04-13 |url-status=dead}}</ref> Thrice-weekly flights to [[Seoul]] commenced on March 1, 2002,<ref>{{Cite press release |title=Cebu Pacific Takes off for Seoul |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2002/2002-03-02.htm |language=en |archive-url=https://web.archive.org/web/20080415045512/http://www.cebupacificair.com/aboutus/press/2002/2002-03-02.htm |archive-date=2008-04-15 |url-status=dead}}</ref> followed by Singapore on October 1.<ref>{{Cite news|title=Cebu Pacific eyes more regional routes |url=https://www.philstar.com/business/2002/11/25/185374/cebu-pacific-eyes-more-regional-routes |work=The Philippine Star |date=November 25, 2002 |access-date=March 9, 2024}}</ref> Other regional flights were introduced and suspended later; however, including flights to Singapore (from November 6, 2002, to January 2003) and from Manila via [[Subic Bay International Airport|Subic]] to Seoul (from December 2002) due in part to the effects of the [[SARS]] epidemic.<ref>{{Cite press release |title=Flying Between Subic Seoul |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2003/02142003.html |language=en |access-date=31 March 2008 |archive-url=https://web.archive.org/web/20080424032406/http://www.cebupacificair.com/aboutus/press/2003/02142003.html |archive-date=24 April 2008 |url-status=dead}}</ref>

On November 10, 2005, Cebu Pacific launched "Go", a fare discount program that permanently reduced its fares by half. The move was done to increase the airline's revenue by twenty percent.<ref name="lcc-2005">{{Cite news|title=Cebu Pacific cuts ticket prices by half |first=Rainier Allan |last=Ronda |work=The Philippine Star |date=November 11, 2005 |url=https://www.philstar.com/headlines/2005/11/11/306296/cebu-pacific-cuts-ticket-prices-half |access-date=December 8, 2022}}</ref> Following this, Cebu Pacific experienced significant passenger growth, hiking up its sales volume by ninety percent.<ref>{{Cite news|title=Cebu Pacific hikes sales volume by 90% since 'Go' fares promo |first=Ehda M. |last=Dago-oc |work=The Philippine Star |date=November 21, 2005 |url=https://www.philstar.com/cebu-business/2005/11/21/307823/cebu-pacific-hikes-sales-volume-90-go-fares-promo |access-date=December 6, 2022}}</ref> Its president and CEO, [[Lance Gokongwei]], anticipated that with the low fares, air travel would be cheaper than sea travel. He further added that:<ref name="lcc-2005" />
{{bquote|This is all about getting people to think about flying. For those who fly today, we would like to encourage them to fly more frequently, and for those who haven’t flown before, we want to welcome them on board and introduce them to air travel.}}

The airline resumed its Manila–Singapore flights on August 31, 2006,<ref>{{Cite press release |title=Cebu Pacific flies Manila-Singapore for only P1499 |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/07192006.html |language=en |archive-url=https://web.archive.org/web/20080413063115/http://www.cebupacificair.com/aboutus/press/2006/07192006.html |archive-date=2008-04-13 |url-status=dead}}</ref> and launched a direct flight from Cebu to Singapore on October 23. It was the first low-cost airline to serve the Cebu-Singapore-Cebu sector,<ref>{{Cite press release |title=Cebu Pacific Flies Direct flight to Singapore from Cebu |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/09052006a.html |language=en |archive-url=https://web.archive.org/web/20080409222805/http://www.cebupacificair.com/aboutus/press/2006/09052006a.html |archive-date=2008-04-09 |url-status=dead}}</ref> and competing directly with [[Singapore Airlines]] subsidiary [[SilkAir]], the only Philippine carrier serving the route for years until [[Philippine Airlines]] resumed direct service in 2017. Cebu Pacific's direct Cebu–Hong Kong flights began on October 2, 2006, making it the Philippine carrier to serve the Cebu-Hong Kong-Cebu route after PAL terminated its direct service and began code-sharing with [[Cathay Pacific]] on the route.<ref>{{Cite press release |title=Cebu Pacific Flies from Cebu to Hong Kong |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/08082006a.html |language=en |access-date=31 March 2008 |archive-url=https://web.archive.org/web/20080424032411/http://www.cebupacificair.com/aboutus/press/2006/08082006a.html |archive-date=24 April 2008 |url-status=dead}}</ref> Manila–[[Bangkok]] flights were also launched in the same year.<ref name="dmk"/>

=== Initial expansion (2007–2011) ===
[[File:Cebu Pacific Air Airbus A320 Tang-2.jpg|right|thumb|Cebu Pacific's first Airbus aircraft, an [[A320-200]] (wearing the 2005–2016 livery), as pictured at [[Hong Kong International Airport]] in December 2005]]

In April 2008, Cebu Pacific launched direct flights to its first two destinations in Vietnam: [[Hanoi]] and [[Ho Chi Minh City]].<ref>{{Cite news|title=Cebu Pacific to fly to Vietnam |url=https://www.philstar.com/business/2008/01/18/39253/cebu-pacific-fly-vietnam |first=Rudy |last=Santos |date=January 18, 2008 |access-date=September 19, 2024}}</ref>

On May 8, 2008, Cebu Pacific opened [[Francisco Bangoy International Airport]] in [[Davao City]] as its third hub and launched direct flights from Davao to Singapore, Hong Kong, and Iloilo.<ref name="FI" /><ref>{{cite press release|url=http://www.cebupacificair.com/aboutus/press/2007/11122007.html|title=Cebu Pacific to make Davao its third hub|publisher=Cebu Pacific|date=2007-11-12|access-date=2007-11-12|url-status=dead|archive-url=https://web.archive.org/web/20071117173016/http://www.cebupacificair.com/aboutus/press/2007/11122007.html|archive-date=2007-11-17}}</ref> In late 2007, Cebu Pacific announced plans to launch non-stop flights to the [[United States West Coast]], [[Houston]], and [[Chicago]] by mid-2009.<ref name="Manila Standard Today Agustin">{{Cite news |last=Agustin |first=Victor C. |title=Directory: CebuPac's Next Meal: Regional, US Routes |language=en |work=Manila Standard Today |url=http://www.manilastandardtoday.com/?page=business5_sept17_2007 |url-status=dead |archive-url=https://web.archive.org/web/20080110033547/http://www.manilastandardtoday.com/?page=business5_sept17_2007 |archive-date=2008-01-10}}</ref>

Cebu Pacific's plans to begin international flights from [[Clark International Airport|Clark]] in 2007 were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only [[Singapore]] initially agreed to allow Cebu Pacific to fly scheduled flights from Clark.<ref>{{Cite press release |title=Lack of Reciprocal Flight Privileges Keeps Cebu Pacific International Flights Grounded at Clark |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2007/10222007b.html |language=en |archive-url=https://web.archive.org/web/20071224233017/http://www.cebupacificair.com/aboutus/press/2007/10222007b.html |archive-date=2007-12-24 |url-status=dead}}</ref> After launching flights between Clark and Cebu in 2006,<ref>{{Cite press release |title=Cebu Pacific Now Flying Cebu – Clark |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/10202006a.html |language=en |archive-url=https://web.archive.org/web/20071211180611/http://www.cebupacificair.com/aboutus/press/2006/10202006a.html |archive-date=2007-12-11 |url-status=dead}}</ref> on November 8, 2008, the airline commenced international flights from Clark to Hong Kong, Macau, Bangkok and Singapore, making Clark its fourth hub.<ref>{{Cite news|title=Cebu Pacific inaugurates Clark hub operations |date=November 9, 2008 |url=https://www.philstar.com/business/2008/11/09/413460/cebu-pacific-inaugurates-clark-hub-operations |work=The Philippine Star |access-date=December 2, 2023}}</ref>

On May 28, 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world.<ref>{{Cite news |title=Philippines Budget Carrier Cebu Pacific Is World No. 1 In Growth |language=en |url=http://au.news.yahoo.com/080528/3/171ia.html }}{{dead link |date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes}}</ref> On November 20, 2008, it started operating direct flights to Japan, starting with [[Osaka]].<ref>{{Cite news|title=Cebu Pacific launches Manila-Osaka service |url=https://www.philstar.com/business/2008/11/21/416769/cebu-pacific-launches-manila-osaka-service |first=Rudy |last=Santos |date=November 21, 2008 |access-date=August 1, 2023}}</ref>

In August 2009, Cebu Pacific became the first airline in the Philippines to use [[social media]]; the airline created a fan page on [[Facebook]] and [[Twitter]].<ref>{{Cite web |last=Nigam |first=Shashank |date=May 8, 2009 |title=Why Time Is Running Out for the Singapore Airlines Brand to Get into Web 2.0 |url=http://simpliflying.com/2009/why-time-is-running-out-for-the-singapore-airlines-brand-to-get-into-web-20/ |access-date=7 May 2016 |website=SimpliFlying |language=en |archive-date=October 20, 2020 |archive-url=https://web.archive.org/web/20201020171304/https://simpliflying.com/2009/why-time-is-running-out-for-the-singapore-airlines-brand-to-get-into-web-20/ |url-status=dead }}</ref> In October 2010, the airline completed an [[initial public offering]] of 30.4% of outstanding shares, raising {{Philippine peso|23.3 billion}} prior to an exercise of an overallotment option.<ref>{{Cite news |last=Blachly |first=Linda |date=October 26, 2010 |title=Cebu Pacific Now Largest LCC IPO Offered Globally |language=en |work=[[Air Transport World]] |url=http://atwonline.com/news/cebu-pacific-now-largest-lcc-ipo-offered-globally |url-status=dead |access-date=10 June 2013 |archive-url=https://web.archive.org/web/20130926210029/http://atwonline.com/news/cebu-pacific-now-largest-lcc-ipo-offered-globally |archive-date=2013-09-26}}</ref> By January 2011, the airline flew its 50 millionth passenger from Manila to [[Beijing]].<ref>{{Cite web |date=January 6, 2011 |title=Cebu Pacific Reaches 50 Million Passengers Mark |url=http://www.airline-philippines.com/674/cebu-pacific-reaches-50-million-passengers-mark/ |url-status=usurped |archive-url=https://web.archive.org/web/20110323203336/http://www.airline-philippines.com/674/cebu-pacific-reaches-50-million-passengers-mark/ |archive-date=2011-03-23 |website=Airline-Philippines.com |language=en}}</ref>

=== Further growth and re-branding (2012–2020) ===
[[File:Cebu Pacific (RP-C3348) Airbus A330-343 arriving at Sydney Airport.jpg|thumb|left|The entry of the [[Airbus A330]] in 2013 coincided with the launching of Cebu Pacific's low-cost, long-haul international flights.]]

Cebu Pacific continued its network expansion in the 2010s. Continuing its regional expansion, it launched flights to [[Siem Reap]] and [[Xiamen]] in 2012.<ref>{{Cite news|title=Cebu Pacific flies 13.26M passengers in 2012 |url=https://www.gmanetwork.com/news/money/companies/291834/cebu-pacific-flies-13-26m-passengers-in-2012/story/ |work=GMA News |date=January 24, 2013 |access-date=September 19, 2024}}</ref> Domestically, it opened two local bases in [[Kalibo]] and [[Iloilo]].<ref>{{Cite news |date=August 3, 2012 |title=CebuPac Opens Kalibo Hub |language=en |work=Manila Standard Today |url=http://manilastandardtoday.com/2012/08/03/cebupac-opens-kalibo-hub/ |url-status=dead |archive-url=https://web.archive.org/web/20121218025852/http://manilastandardtoday.com/2012/08/03/cebupac-opens-kalibo-hub/ |archive-date=2012-12-18}}</ref><ref>{{Cite press release |title=Ceb Launches Direct Flights from Iloilo to Hong Kong, Singapore, Palawan, Gensan |date=July 16, 2012 |publisher=Cebu Pacific |url=http://www.cebupacificair.com/pages/PressReleases.aspx?pid=795 |access-date=July 16, 2012 |archive-url=https://web.archive.org/web/20120721192231/http://www.cebupacificair.com/pages/PressReleases.aspx?pid=795 |archive-date=July 21, 2012 |url-status=dead |language=en}}</ref> It also expanded its Japanese operations, launching flights to [[Tokyo]] and [[Nagoya]] in March 2014,<ref>{{Cite news|title=Cebu Pacific launches 2 new international routes |url=https://www.sunstar.com.ph/article/337791/cebu-pacific-launches-2-new-international-routes |work=SunStar |date=April 2, 2014 |access-date=August 1, 2023}}</ref> followed by [[Fukuoka]] in December 2015.<ref>{{Cite news|title=Cebu Pacific to launch 3 new int'l flights in December |url=https://www.rappler.com/business/industries/105398-cebu-pacific-new-international-flights/ |work=Rappler |first= Chrisee |last=Dela Paz |date=September 10, 2015 |access-date=August 10, 2023}}</ref>

After taking delivery of its first two [[Airbus A330-300]]s, Cebu Pacific commenced international long-haul flights on October 7, 2013, to [[Dubai]].<ref>{{Cite web |last=Maslen |first=Richard |date=January 18, 2013 |title=Cebu Pacific Selects Dubai as First A330 Destination |url=https://www.routesonline.com/news/29/breaking-news/177749/cebu-pacific-selects-dubai-as-first-a330-destination/ |website=Routes Online |language=en}}</ref> Between 2014 and 2015, it launched flights to more destinations in the [[Middle East]], including [[Kuwait City]],<ref>{{cite news|last1=Rodriguez|first1=Jon Carlos|title=Cebu Pacific to mount flights to Sydney, Kuwait|url=http://www.abs-cbnnews.com/business/06/16/14/cebu-pacific-mount-flights-sydney-kuwait|accessdate=19 September 2024|publisher=[[ABS-CBN News and Current Affairs]]|date=16 June 2014}}</ref> [[Doha]], [[Dammam]], and [[Riyadh]]. It also launched flights to [[Sydney]]—its first destination in Australia—followed by [[Melbourne]] in 2018.<ref>{{Cite news|title=Cebu Pacific launches first flight to Australia |url=https://news.abs-cbn.com/business/09/09/14/cebu-pacific-launches-first-flight-australia |work=ABS-CBN News |date=September 9, 2014 |access-date=December 2, 2023}}</ref><ref>{{Cite news|title=Cebu Pacific introduces Manila-Melbourne service |url=https://www.portcalls.com/cebu-pacific-introduces-manilamelbourne-service/ |work=PortCalls Asia |date=August 19, 2018 |access-date=September 13, 2022}}</ref> All Middle Eastern destinations, except Dubai, were terminated in 2017.<ref>{{Cite web|url=http://www.gmanetwork.com/news/money/companies/612002/cebu-pacific-to-suspend-flights-to-kuwait-doha-riyadh/story/|title=Cebu Pacific to suspend flights to Kuwait, Doha, Riyadh|date=May 24, 2017 |accessdate=19 September 2024}}</ref>

On January 8, 2015, the airline flew its 100 millionth passenger.<ref>{{Cite news|title=Cebu Pacific celebrates 100 millionth passenger |first=Dirk Andrei |last=Salcedo |url=https://www.aviationupdatesph.com/2015/02/cebu-pacific-celebrates-100-millionth-passenger.html |work=Aviation Updates Philippines |access-date=December 6, 2022 |url-status=unfit |archive-url=https://web.archive.org/web/20231112195542/https://www.aviationupdatesph.com/2015/02/cebu-pacific-celebrates-100-millionth-passenger.html |archive-date=November 12, 2023}}</ref> On June 1, Cebu Pacific revealed its new logo that represents the colors of the Philippines and also symbolizes as an evolution of a low-cost pioneer.<ref name="CEBNEWLOGO">{{Cite news |date=June 2, 2015 |title=Cebu Pacific reveals new logo |language=en |work=Rappler |url=https://www.rappler.com/business/industries/171-aviation-tourism/95038-cebu-pacific-new-logo |url-status=dead |archive-url=https://web.archive.org/web/20190504131233/https://www.rappler.com/business/industries/171-aviation-tourism/95038-cebu-pacific-new-logo |archive-date=2019-05-04}}</ref> The airline received its first Airbus A320 painted in the new livery on January 22, 2016.<ref>{{Cite news|title=Cebu Pacific receives first aircraft with new livery |url=https://www.sunstar.com.ph/article/54040/cebu-pacific-receives-first-aircraft-with-new-livery |work=SunStar |date=January 22, 2016 |access-date=September 13, 2022}}</ref>

In March 2016, Cebu Pacific launched flights to [[Guam]], making it the first and only destination in the United States. This route was suspended in December 2019, along with Siem Reap.<ref>{{Cite news|title=Cebu Pacific suspends Siem Reap route |first=Richmond |last=Mercurio |work=The Philippine Star |date=December 6, 2019 |url=https://www.philstar.com/business/2019/12/06/1974556/cebu-pacific-suspends-siem-reap-route |access-date=September 13, 2022}}</ref>

On October 20, 2017, Cebu Pacific opened [[Laguindingan Airport]] as its seventh base.<ref>{{cite press release |title=Cebu Pacific Launches Laguindingan as Seventh Hub |url=http://www.cdodev.com/2017/10/20/cebu-pacific-launches-laguindingan-as-7th-regional-hub/ |publisher=CDODev |date=October 20, 2017 |access-date=October 20, 2017 |language=en}}</ref> On the same day, it flew its 150 millionth passenger to [[Cagayan de Oro]].<ref>{{Cite news|title=Cebu Pacific flies 150 millionth passenger |date=October 21, 2017 |work=SunStar |url=https://www.sunstar.com.ph/article/170634/cebu-pacific-flies-150-millionth-passenger |access-date=December 6, 2022}}</ref> In 2018, [[Cebgo]], Cebu Pacific's regional subsidiary, launched flights to [[Basco, Batanes]].<ref>{{Cite news |date=2018-02-13 |title=Cebu Pacific to Offer Manila-Batanes Flights |language=en |work=CNN Philippines |url=https://cnnphilippines.com/regional/2018/2/13/Batanes-flights-Philippines.html |access-date=2021-04-02 |archive-date=November 17, 2022 |archive-url=https://web.archive.org/web/20221117094636/https://www.cnnphilippines.com/regional/2018/2/13/Batanes-flights-Philippines.html |url-status=dead }}</ref>

=== COVID-19 and subsequent recovery (2020–present) ===
The [[COVID-19 pandemic]] significantly impacted the operations of Cebu Pacific in 2020, causing a three-month suspension of operations during the [[enhanced community quarantine in Luzon]] and a reduction of its workforce. Due to low passenger demand, the airline laid off 1,300 employees that year,<ref name="employees-rehire">{{Cite news|title=Cebu Pacific rehiring retrenched cabin crew |first=Ma. Cristina |last=Arayata |url=https://www.pna.gov.ph/articles/1159687 |work=Philippine News Agency |date=November 13, 2021 |access-date=September 13, 2022}}</ref> and sent fourteen aircraft to indefinite storage in [[Alice Springs]].<ref>{{Cite news|title=Cebu Pacific sends 14 planes for storage |first=Richmond |last=Mercurio |url=https://www.philstar.com/business/2020/08/09/2033850/cebu-pacific-sends-14-planes-storage |work=The Philippine Star |date=August 9, 2020 |access-date=September 13, 2022}}</ref> In 2021, Cebu Pacific raised a total of {{Philippine peso|40.5 billion}} ([[United States dollar|US]]${{Format price|{{To USD|40500000000|PHL|year=2021}}}}) to help the airline recover from the pandemic.<ref>{{Cite news|title=Cebu Pacific completes P40-B fundraising plan to sustain operations |work=ABS-CBN News |date=May 11, 2021 |url=https://news.abs-cbn.com/business/05/11/21/cebu-pacific-completes-p40-b-fundraising-plan-to-sustain-operations |access-date=January 28, 2023}}</ref>

[[File:Cebu Pacific Airbus A330-900neo (RP-C3900).jpg|thumb|An [[Airbus A330-900]] of Cebu Pacific on final approach at [[Ninoy Aquino International Airport]]. This particular aircraft has a '25' decal on the left side of the cockpit to commemorate the airline's [[Silver jubilee|25th anniversary]] in 2021.]]

On March 8, 2021, Cebu Pacific celebrated its [[silver anniversary|twenty-fifth anniversary]].<ref>{{Cite news |title=25 years of making moments happen with Cebu Pacific |website=CNN Philippines |date=March 8, 2021 |url=https://www.cnnphilippines.com/lifestyle/2021/3/8/25-years-of-making-moments-happen-with-cebu-pacific.html |access-date=December 3, 2023 |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203110117/https://www.cnnphilippines.com/lifestyle/2021/3/8/25-years-of-making-moments-happen-with-cebu-pacific.html |url-status=dead }}</ref>

As travel demand recovers, it started rehiring retrenched employees in November 2021.<ref name="employees-rehire" /> In March 2022, Cebu Pacific flew its 200 millionth passenger from Manila to Cebu.<ref>{{Cite news|title=Cebu Pacific flies its 200 millionth passenger; set to restore 100% of pre-pandemic domestic capacity |url=https://manilastandard.net/lifestyle/travel-and-leisure/314218281/cebu-pacific-flies-its-200-millionth-passenger-set-to-restore-100-of-pre-pandemic-domestic-capacity.html |work=Manila Standard |date=March 31, 2022 |access-date=December 6, 2022}}</ref> By December 2022, the airline operated at 92% of pre-pandemic levels.<ref>{{Cite news|title=Every Juan flies: Cebu Pacific to fully restore int'l destinations by March 2023 |first=Kristofer |last=Purnell |work=Philstar |date=January 27, 2023 |access-date=August 1, 2023 |url=https://www.philstar.com/lifestyle/travel-and-tourism/2023/01/27/2240179/every-juan-flies-cebu-pacific-fully-restore-intl-destinations-march-2023}}</ref> That same year, after three consecutive financial years of losses, Cebu Pacific reported its first full-year post-pandemic profit.<ref>{{Cite news|title=Cebu Pacific books P8 billion profit in 2023 |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=March 28, 2024 |url=https://www.philstar.com/business/2024/03/28/2343759/cebu-pacific-books-p8-billion-profit-2023 |access-date=March 28, 2024}}</ref>

In January 2023, Cebu Pacific resumed flights to [[China]], with the exception of [[Beijing]].<ref>{{Cite news|title=Budget carriers fly back to China |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=January 30, 2023 |url=https://www.philstar.com/business/2023/01/30/2241099/budget-carriers-fly-back-china |access-date=February 17, 2023}}</ref> On April 21, 2023, Cebu Pacific reopened its [[Pampanga]] hub at [[Clark International Airport]].<ref>{{Cite news|title=CEB restarts Clark hub |first=Bernie |last=Cahiles-Magkilat |date=April 21, 2023 |url=https://mb.com.ph/2023/4/21/ceb-restarts-clark-hub |work=Manila Bulletin |access-date=August 1, 2023}}</ref>  On July 16, 2024, it expanded its [[Bangkok]] operations by launching thrice-weekly flights to [[Don Mueang International Airport]] to complement its twice-daily [[Suvarnabhumi Airport|Suvarnabhumi]] flights.<ref name="dmk">{{cite web |last1=Salcedo |first1=Dirk |title=Cebu Pacific to launch Manila-Don Mueang flights |url=https://www.aviationupdatesph.com/2024/05/cebu-pacific-to-launch-manila-don-mueang-flights/ |website=Aviation Updates Philippines |date=9 May 2024 |access-date=6 August 2024}}</ref>

On February 28, 2024, Cebu Pacific was awarded the Best Airline award at the Routes Asia Awards 2024 for its "exceptional contributions to airport and destination marketing in the Asia Pacific region". It was also awarded Best Low-Cost Airline Brand and Most Sustainable Low-Cost Airline in the Philippines for 2023 by the World Economic Magazine.<ref name="sunstar">{{cite news |last1= |first1= |title=Cebu Pacific named Best Airline at Routes Asia Awards 2024|url= https://www.sunstar.com.ph/manila/cebu-pacific-named-best-airline-at-routes-asia-awards-2024#google_vignette|accessdate=March 3, 2024 |publisher=[[SunStar]] |date=March 1, 2024}}</ref>

In July 2024, Cebu Pacific shelved its plans to expand its long-haul operations.<ref>{{Cite news|title=Still no to long haul for Cebu Pacific |first=Marianne V. |last=Go |work=The Philippine Star |date=July 8, 2024 |url=https://www.philstar.com/business/2024/07/08/2368468/still-no-long-haul-cebu-pacific |access-date=September 19, 2024}}</ref> It then reduced its flights to China due to weak demand amid [[South China Sea disputes|geopolitical tensions]], and likewise terminated flights to Beijing.<ref name="cnx">{{Cite news|title=Cebu Pacific launching Manila-Chiang Mai route; reducing China flights |first=Jekki |last=Pascual |work=ABS-CBN News |date=August 1, 2024 |url=https://news.abs-cbn.com/business/2024/8/1/cebu-pacific-to-launch-direct-flights-between-manila-and-chiang-mai-1354 |access-date=August 6, 2024}}</ref> The airline focused instead on expanding regionally within a five-hour radius, launching flights to secondary cities in [[Southeast Asia]].<ref name="cnx"/> As part of its regional expansion, it started flying thrice weekly to [[Da Nang]] on December 7, 2023,<ref>{{Cite news|title=Cebu Pacific adds Da Nang to Vietnam network |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=December 9, 2023 |url=https://www.philstar.com/business/2023/12/09/2317444/cebu-pacific-adds-da-nang-vietnam-network |access-date=October 13, 2024}}</ref> and [[Chiang Mai]] on October 29, 2024.<ref>{{Cite news|title=Cebu Pacific launches direct Manila-Chiang Mai flights |first=Dirk Andrei |last=Salcedo |url=https://www.aviationupdatesph.com/2024/10/cebu-pacific-launches-direct-manila-chiang-mai-flights/ |work=Aviation Updates Philippines |date=October 30, 2024 |access-date=October 30, 2024}}</ref> It also returned to [[Kaohsiung]] after a fifteen-year hiatus in August.<ref>{{Cite news|title=Cebu Pacific resumes direct flights to Kaohsiung in Taiwan |work=ABS-CBN News |date=August 17, 2024 |url=https://news.abs-cbn.com/business/2024/8/17/cebu-pacific-resumes-direct-flights-to-kaohsiung-in-taiwan-1435 |access-date=October 13, 2024}}</ref>

Contiuning its domestic expansion, Cebu Pacific expanded its regional network in [[Visayas]] and [[Mindanao]], launching eighteen new inter-island routes from its hubs in [[Cebu]], [[Davao City]], and [[Iloilo]], as well as select flights from [[Clark Freeport Zone|Clark]].<ref>{{Cite news|title=CEB further expands Vismin network with 18 new routes |first=Ehda M. |last=Dagooc |work=The Freeman |date=September 18, 2024 |publisher=[[The Philippine Star]] |location=[[Cebu City]] |url=https://www.philstar.com/the-freeman/cebu-business/2024/09/18/2386087/ceb-further-expands-vismin-network-18-new-routes |access-date=13 October 2024}}</ref> Likewise, new international services from these hubs were either launched or revived: new direct flights from Cebu to Bangkok (Don Mueang) and [[Osaka]] began in mid-October, while Davao–[[Hong Kong]] services were relaunched in the same month including a new Davao–Bangkok service. It also resumed international flights from [[Iloilo International Airport]] after a four-year hiatus.<ref>{{Cite news|title=Iloilo Airport resumes Hong Kong flight |first=Perla |last=Lena |date=October 28, 2024 |url=https://www.pna.gov.ph/articles/1236597 |work=Philippine News Agency |access-date=October 30, 2024}}</ref>

On December 11, 2024, Cebu Pacific flew its 250 millionth passenger from Singapore to Manila.<ref>{{Cite news|title=Cebu Pacific hits 250 millionth passenger milestone |work=GMA Integrated News |date=December 13, 2024 |url=https://www.gmanetwork.com/news/money/companies/929874/cebu-pacific-hits-250-millionth-passenger-milestone/story/ |access-date=January 16, 2025}}</ref> On January 16, 2025, it launched direct flights to [[Sapporo]].<ref>{{Cite news|title=Cebu Pacific now flying direct to Japan's 'Winter Capital' Sapporo |first=Arthur |last=Fuentes |work=ABS-CBN News |date=16 January 2025 |url=https://www.abs-cbn.com/news/world/2025/1/14/japanese-tourist-magnet-kyoto-to-hike-hotel-taxes-1706 |access-date=16 January 2025}}</ref>