Editing Character assassination (section)

==Studying CA==
Icks and Shiraev (2014)<ref name="IcksShiraev2014" /> address several political science models to explain character assassination from the attacker's point of view. They believe that the attacker's motivation is often based on the intent to destroy the target psychologically, or to reduce their public support or chances to succeed in a political competition. For example, during elections, attacks are often used to sway undecided voters, create uncertainty with tentative voters, or prevent defections of supporters. These attacks therefore become an effective means of manipulating voters toward a desirable action. They also facilitate the repositioning of originally favorable supporters to the ranks of the "undecided" or "uncommitted" voters.