Editing Cheetos (section)

==History==
Cheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's research and development kitchen in [[Dallas, Texas]]. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. This led Doolin to partner with potato chip businessman [[Herman Lay|Herman W. Lay]] for marketing and distribution, and Cheetos were introduced nationally in the U.S. in 1948, along with a potato product called Fritatos.<ref>"Corn, Potato Chip Packaging Big Business in San Antonio", Dallas Morning News, 22 May 1949, Section XVIII, page 8</ref> The success of Cheetos prompted Doolin and Lay to merge their two companies in 1961, forming Frito-Lay Inc.<ref name=earlyhist>{{cite news|last=Fernandez|first=Manny|title=Cheese Whatevers, City Has Them by the Handful|url=https://www.nytimes.com/2010/08/04/nyregion/04cheez.html|access-date=1 July 2011|newspaper=The New York Times|date=3 August 2010|archive-date=25 January 2021|archive-url=https://web.archive.org/web/20210125025148/http://www.nytimes.com/2010/08/04/nyregion/04cheez.html|url-status=live}}</ref> At the time, Cheetos was one of four large snack food brands produced by the company, which had annual revenues of $127&nbsp;million.<ref name="highbeam">{{cite web|title=Frito-Lay, Inc. Company Profile for Students|url=http://www.highbeam.com/doc/1G2-3427200107.html|archive-url=https://web.archive.org/web/20121105061204/http://www.highbeam.com/doc/1G2-3427200107.html|url-status=dead|archive-date=5 November 2012|publisher=|access-date=20 December 2010|date=1 January 1999}}</ref> Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo in 1965, prompting further distribution of Cheetos outside of North America.<ref name="comphistory">{{cite web|title=Frito-Lay History|url=http://www.fritolay.com/about-us/history.html|website=Frito-Lay North America, Inc.|access-date=20 December 2010|archive-date=12 April 2012|archive-url=https://web.archive.org/web/20120412105044/http://www.fritolay.com/about-us/history.html|url-status=live}}</ref>

While Cheetos were not the first snack food of its kind ([[Elmer's Fine Foods|Elmer's]] Chee Wee's were created in 1933<ref name=Elmer>[http://issuu.com/in_magazine/docs/1410web?e=0/9718171 Jamey Landry. 2014. Elmer's CheeWees—the Big Cheese of New Orleans. ''Inside New Orleans'', Vol. 1 (No. 1):94-96, 98-99.] Retrieved 2015-04-01.</ref>), newer competing products in the snack food category have since emerged—including [[Utz Quality Foods|Utz]] Cheese Curls, [[Herr's]] Cheese Curls and [[Wise Foods|Wise]] [[Cheez Doodles]], along with [[Planters]]' Cheese Puffs and Cheese Curls. Most of the competing cheese-flavored snacks are distributed in specific regions of the U.S., and as of 2010 Cheetos remains as the top-selling cheese puff in America.<ref name=earlyhist /><ref name=competing>{{cite journal|last=Saporito|first=Bill|author2=Sarah Smith|title=How Borden Milks Packaged Goods|journal=Fortune Magazine|date=21 December 1987|url=https://money.cnn.com/magazines/fortune/fortune_archive/1987/12/21/69990/index.htm|access-date=1 July 2011|archive-date=6 March 2019|archive-url=https://web.archive.org/web/20190306235425/https://money.cnn.com/magazines/fortune/fortune_archive/1987/12/21/69990/index.htm|url-status=live}}</ref>

As of 2011, Cheetos are produced, marketed and distributed under three different PepsiCo operating divisions: [[PepsiCo#Frito-Lay North America|PepsiCo Americas Foods]] (which includes [[Frito-Lay]] in the United States and Canada,<ref name="busweek">{{cite web|title=PepsiCo, Inc. (PEP) Company Description|url=http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=PEP:US|archive-url=https://archive.today/20130102064938/http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=PEP:US|url-status=dead|archive-date=2 January 2013|website=Business Week|access-date=20 December 2010}}</ref> [[Sabritas]] in Mexico<ref name=sabritas>{{cite news|last=Savage |first=Mark  |title=Circle of Fun |url=https://news.google.com/newspapers?id=AZZQAAAAIBAJ&dq=sabritas%20cheetos&pg=4618%2C3594902|access-date=1 July 2011|newspaper=The Milwaukee Sentinel|date=14 February 1995}}</ref> and [[PepsiCo#Latin America|Latin Americas]] Foods in Brazil, Colombia, Argentina, Venezuela, and Peru<ref name="profile">{{cite web|title=PepsiCo Investors Corporate Profile|url=http://pepsico.com/Investors/Corporate-Profile.html|work=PepsiCo|access-date=1 July 2011|archive-url=https://web.archive.org/web/20110712011724/http://www.pepsico.com/Investors/Corporate-Profile.html|archive-date=12 July 2011|url-status=dead|df=dmy-all}}</ref>), [[PepsiCo#Europe|PepsiCo Europe]] and [[PepsiCo#Asia|PepsiCo APAC]] and [[PepsiCo#Africa|AMESA]].<ref name=pepannualrpt>{{cite web|title=2010 PepsiCo Annual Report|url=http://pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf|work=PepsiCo, Inc.|access-date=1 July 2011|date=25 December 2010|url-status=dead|archive-url=https://web.archive.org/web/20110906155910/http://www.pepsico.com/annual10/downloads/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf|archive-date=6 September 2011|df=dmy-all}}</ref> PepsiCo also granted a license to the [[Strauss-Elite|Strauss-Elite company]] to distribute the Cheetos snack. In 2010, worldwide annual sales of Cheetos totaled approximately $4&nbsp;billion, making it the 11th-largest PepsiCo brand.<ref name=pepannualrpt />

In 2021, [[PepsiCo]] and [[Indofood]] announced that Indofood CBP has officially purchased all of the shares owned by [[Frito-Lay|Fritolay Netherlands Holding B.V.]], an affiliate of [[PepsiCo]] at PT Indofood Fritolay Makmur (IFL, now PT Indofood Fortuna Makmur) worth IDR 494 billion, thus the production of [[Lay's]], Cheetos, and [[Doritos]] brand snacks in Indonesia were stopped on 18 August 2021. In addition, PepsiCo and its affiliates has also agreed not to produce, package, sell, market or distribute snack products that compete with IFL products in Indonesia for a period of three years.<ref>{{cite news|last=Uly|first=Yohana Artha|date=2021-02-17|title=Sah Hubungan Berakhir, Indofood Borong Semua Saham Pepsi di Perusahaan Patungan Senilai Rp 494 Miliar|website=Kompas.com|publisher=Kompas Cyber Media|editor=Erlangga Djumena|url=https://money.kompas.com/read/2021/02/17/203700926/sah-hubungan-berakhir-indofood-borong-semua-saham-pepsi-di-perusahaan-patungan.|access-date=2021-02-22|archive-date=3 July 2023|archive-url=https://web.archive.org/web/20230703225103/https://money.kompas.com/read/2021/02/17/203700926/sah-hubungan-berakhir-indofood-borong-semua-saham-pepsi-di-perusahaan-patungan|url-status=live}}</ref> The Cheetos brand produced by Indofood has since been renamed into new variants of Chiki (Twist, Puffs, and Net). Indonesia is the only Cheetos market that sells Roasted Corn flavor of Cheetos while Doritos would take on the new name Maxicorn.<ref>{{Cite web |title=Cheetos, Doritos, and Lay's to remain in Indonesia following rebranding: reports |work=Coconuts |url=https://flipboard.com/article/https%3A%2F%2Fcoconuts.co%2Fjakarta%2Ffood-drink%2Fcheetos-doritos-and-lays-to-remain-in-indonesia-following-rebranding-reports%2F |access-date=2022-04-20 |via=Flipboard |language=en |archive-date=24 December 2022 |archive-url=https://web.archive.org/web/20221224140840/https://flipboard.com/article/https%3A%2F%2Fcoconuts.co%2Fjakarta%2Ffood-drink%2Fcheetos-doritos-and-lays-to-remain-in-indonesia-following-rebranding-reports%2F |url-status=live }}</ref>

In February 2025, Cheetos was reintroduced in Indonesia, which is currently produced by PT PepsiCo Indonesia Foods and Beverages in [[Cikarang]], [[Bekasi Regency]], [[West Java]], is available in two flavors, Cheese and Roasted Corn Cheese.