Editing Cloaking (section)

==Cloaking versus IP delivery==
[[Geo targeting|IP delivery]] can be considered a more benign variation of cloaking, where different content is served based upon the requester's [[IP address]]. With cloaking, search engines and people never see the other's pages, whereas, with other uses of IP delivery, both search engines and people can see the same pages. This technique is sometimes used by graphics-heavy sites that have little textual content for spiders to analyze.<ref>{{Cite book |last=Eberwein |first=Helgo |url=https://www.worldcat.org/oclc/885168276 |title=Wettbewerbsrechtliche Aspekte von Domains und Suchmaschinen die Rechtslage in Deutschland und Österreich |date=2012 |isbn=978-3-8329-7890-7 |edition=1. Aufl |location=Baden-Baden |oclc=885168276}}</ref>

One use of IP delivery is to determine the requester's location, and deliver content specifically written for that country. This isn't necessarily cloaking. For instance, Google uses IP delivery for [[AdWords]] and [[AdSense]] [[advertising]] programs to target users in different geographic locations.

IP delivery is a crude and unreliable method of determining the language in which to provide content. Many countries and regions are multilingual, or the requestor may be a foreign national. A better method of [[content negotiation]] is to examine the client's <code>Accept-Language</code> HTTP header.