Editing Commercial art (section)

== History ==
Commercial art emerged during the Industrial Revolution in the 18th century. Rapid technological improvements brought about a boom in mass production, and design for the purpose of advertising and selling this mass amount of product became a thriving industry. Designers created with the intention of capturing consumers' attention, and achieved this through large letters and a variety in fonts all printed in highly contrasting colors.<ref name=":02">{{Cite book |last1=Meggs |first1=Philip B. |first2=Alston W. |last2=Purvis |title=Meggs' History of Graphic Design |publisher=John Wiley & Sons |year=2012 |edition=5th |location=Hoboken, New Jersey |chapter=Chapter 9: Graphic Design and the Industrial Revolution}}</ref>

As technologies continued to advance, [[chromolithography]] became a useful tool for designers creating commercial art. Advertisements transformed from text-only designs to highly detailed, colorful illustrations. These illustrative advertisements were popular among travelling circuses, carnivals, and theatrical shows. The addition of color also revolutionized branding and labels and attention-grabbing packaging became a large sector of commercial art.<ref name=":02" />